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Your Digital Presence: What Makes People Click

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Adam Franklin gave this presentation at AIM's Open House in Sydney on 30 Oct 2013.

Published in: Business
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Your Digital Presence: What Makes People Click

  1. 1. Blogging @Franklin_Adam
  2. 2. @Franklin_Adam
  3. 3. @Franklin_Adam
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  16. 16. @Franklin_Adam
  17. 17. @Franklin_Adam
  18. 18. @Franklin_Adam
  19. 19. Best performing emails - text only! @Franklin_Adam
  20. 20. 28-35% open rate $7,000 sales @Franklin_Adam
  21. 21. Email marketing • Battle of the Subject Lines and From Names @Franklin_Adam
  22. 22. • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
  23. 23. • Adam Franklin & Toby Jenkins vs Bluewire Media 10% 6% 31% @Franklin_Adam
  24. 24. • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
  25. 25. • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) 34% @Franklin_Adam
  26. 26. • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
  27. 27. • [Bluewire News] vs [BLUEWIRE NEWS] 13% @Franklin_Adam
  28. 28. [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
  29. 29. [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass 27% @Franklin_Adam
  30. 30. • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
  31. 31. • [FREE E-BOOK] vs [E-BOOK] 7% (10% higher op rate) @Franklin_Adam
  32. 32. @Franklin_Adam
  33. 33. @Franklin_Adam
  34. 34. www.bluewiremedia.com.au/speaking/aim2013sydney @Franklin_Adam
  35. 35. www.bluewiremedia.com.au/speaking/aim2013sydney @Franklin_Adam
  36. 36. http://www.socialmediaonlineacademy.com/
  37. 37. Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If you’d like a hand with your social media, please get in touch! 1300 258 394

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