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Web Strategy Planning Template (2017)

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The Web Strategy Planning Template (2017 version) helps you make the most of the web. It will help you define who your buyers are and the best way to communicate with them directly. Download yours at: http://www.bluewiremedia.com.au/web-strategy-planning-template.

It was co-created with David Meerman Scott and helps you actually implement your web strategy.

Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, build upon it and even use it commercially.

Published in: Business

Web Strategy Planning Template (2017)

  1. 1. Back Links Outcomes SEO Search GOOGLE PURCHASEBlogs News Websites Guest Blog Posts Testimonials Speaker Bios Expert Articles Industry Partners Blog Directories News Releases Affiliates Awards Galleries Infographics Events Reddit StumbleUpon Digg Buy Renew Mobile & Tablet Friendly Site Landing Pages Organic Searches SEM Google Adwords ENQUIRE Contact Us Form CONNECT Flagship Content E-books Templates SOCIAL MEDIA & CONTENT MARKETING WEBSITE Blog Facebook LinkedIn YouTube Vine Email Marketing Google + Pinterest Twitter Instagram Apps Podcasts Free Download at www.bluewiremedia.com.au/web-strategy-planning-template Bluewire Media www.bluewiremedia.com.au @Bluewire_Media David Meerman Scott www.webinknow.com @dmscott © 2017 by Bluewire Media and David Meerman Scott v9.1 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, build upon it and even use it commercially. Web Strategy Webinars Joint Ventures (JVs) Upsell Continuity Phone / Book an Appointment Email Us Connect on Social Media Subscribe to Email Newsletter Marketing Funnel / Email Autoresponder Webinars / Facebook Live Lead Magnet FREE DOWNLOAD
  2. 2. 2: Who is this person? COMPANY: WHO Web Strategy Planning Template PRODUCT/SERVICE: Buyer Persona Description 1: Guarantees, testimonials, press etc. WHY How are you remarkable? Proof Google, blogs, Facebook, Twitter etc. Who do they trust? WHERE Where are they? Why are they buying from you? WHAT Problems you solve for this buyer? Purchase Enquire Connect Download Actions you'd like them to take: What will you publish? Keywords buyers type into Google. HOW Content is King (Strategy) Blog, Twitter, YouTube, email, newsletter, e-books, Facebook, podcasts etc. Marketing is Queen (Tactics) WHEN Things to do this week: SCORECARD ... thismonth: ... this quarter: ... this year: No. of Purchases: GOAL RESULT No. of Enquiries: No. of Connections: No. of Downloads: Free Download at www.bluewiremedia.com.au/web-strategy-planning-template Bluewire Media www.bluewiremedia.com.au @Bluewire_Media David Meerman Scott www.webinknow.com @dmscott © 2017 by Bluewire Media and David Meerman Scott v9.1 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit, build upon it and even use it commercially.

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