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Trevor Young -- Building Your Brand Like The Pros

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Trevor Young gave this keynote presentation at Social Media Down Under 2013.

Published in: Technology, Business
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Trevor Young -- Building Your Brand Like The Pros

  1. 1. Building your brand like the pros! (Leveraging the power of content marketing & social media communications) WEB: www.trevoryoung.me BOOK: www.microdominationbook.com LINKEDIN: linkedin.com/in/trevoryoung TWITTER: @trevoryoung
  2. 2. @trevoryoung | trevoryoung.me | microdominationbook.com Is this YOU?
  3. 3. @trevoryoung | trevoryoung.me | microdominationbook.com “A brand is what people say about you when you’re not in the room.” -- Jeff Bezos, Amazon.com
  4. 4. AUTHENTICITY is the ‘not-so-secret sauce’ @trevoryoung | trevoryoung.me | microdominationbook.com
  5. 5. @trevoryoung | trevoryoung.me | microdominationbook.com Why take control of your brand?
  6. 6. @trevoryoung | trevoryoung.me | microdominationbook.com Trust.Like.Know.
  7. 7. @trevoryoung | trevoryoung.me | microdominationbook.com Trusted source of information! Trust.Like.Know.
  8. 8. @trevoryoung | trevoryoung.me | microdominationbook.com
  9. 9. @trevoryoung | trevoryoung.me | microdominationbook.com “Every connection is a potential business or social opportunity” – Iggy Pintado, author, The Connection Generation
  10. 10. @trevoryoung | trevoryoung.me | microdominationbook.com
  11. 11. @trevoryoung | trevoryoung.me | microdominationbook.com HOME BASE (blog)
  12. 12. CONTENT CREATION SOCIAL PARTICIPATION Media Relations Events | Face-to-Face Activity + ADDING VALUE via your platform Be interesting! Be relentless! Be relevant!Be human! @trevoryoung | trevoryoung.me| microdominationbook.com
  13. 13. @trevoryoung | trevoryoung.me| microdominationbook.com 3 styles of content
  14. 14. @trevoryoung | trevoryoung.me| microdominationbook.com Utility-based content
  15. 15. @trevoryoung | trevoryoung.me| microdominationbook.com Thought leadership content
  16. 16. @trevoryoung | trevoryoung.me| microdominationbook.com ‘Human’ content
  17. 17. @trevoryoung | trevoryoung.me| microdominationbook.com Thought leadership content Utility-based content ‘Human’ content XX X X X X X
  18. 18. @trevoryoung | trevoryoung.me | microdominationbook.com
  19. 19. YOUR PLATFORM SOCIAL CONTENT ‘VILLAGE’ OF SUPPORT (community) @trevoryoung | trevoryoung.me | microdominationbook.com
  20. 20. @trevoryoung | trevoryoung.me | microdominationbook.com Pick yourself!
  21. 21. DIY social media marketing for small business - online training course microdominationbook.com www.thereachkit.com WEB: www.trevoryoung.me TWITTER: @trevoryoung BLOG: www.prwarrior .com

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