Social Media Guidelines Template (Conservative)

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Social Media Guidelines Template (Conservative)

  1. 1. Social Media GuidelinesXYZ Corporation is a forward-thinking organisation that actively embraces social media. As a relativelynew communications medium, this can offer many benefits to the company, customers, employeesand other stakeholders. However, without clear guidelines there is also the risk of misleading otherparticipants, and harm being caused to the company’s reputation.The aim of these guidelines is to communicate our business policies and provide guidance for XYZCorporation’s employees, and others representing the company in social media activities.  We will not use false or fake personas.  We will not pretend to be impartial individuals in order to promote the company, its brand, products or services.  Only those authorised to do so in their job description or contract should undertake social media activity on behalf of the company. Others should refrain from doing so. This includes responding to any comments posted.  Any personal social media communication on matters that relate to the company must include a disclaimer approved by the Marketing Manager that the content is their personal view and not the official view of the company.  We do not provide any confidential or proprietary information.  We will respect copyright and ensure that we have the right to use content before publishing.  We do not make reference to customers, colleagues, suppliers or sub-contractors without their express prior approval.  If any employee becomes aware of any negative comment made about the company, its brand, products or services on any social media they will not respond directly, but inform the Marketing Manager immediately.  Any person disregarding this policy will be liable for any negative outcomes that result.These guidelines apply to all personnel. As social media is a fast-developing means ofcommunication, any suggestions that may help us adapt to new issues or improve on these guidelinesare welcomed.These guidelines will be regularly reviewed by senior management to ensure continued effectivenessand improvement.NameManaging Director (or relevant title)Date © 2011 Under Creative Commons 3.0. Feel free to share & edit as you see fit. www.BlandsLaw.com.au @mysocialpolicy Social Media Law www.BluewireMedia.com.au @Bluewire_Media Web Strategy www.Qudos-Software.com Quality Management 06/2011 Template 1.2 (C)

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