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go.bluewaterbrand.com/super
GETTING
FOUND!
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
of franchise brands
provide local sites
go.bluewaterbrand.com/super
Source: FranConnect
LOCAL SITES TAKEAWAYS
• Have local sites
• Make them mobile friendly
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
of mobile searchers
call a business directly
from Google Search
Source: SiteWit
go.bluewaterbrand.com/super
GOOGLE MY BUSINESS BENEFITS
• It’s FREE!
• Quick and easy registration process
go.bluewaterbrand.com/super
of franchise brands have
optimized Google listings
go.bluewaterbrand.com/super
GOOGLE MY BUSINESS
Which franchise brand has great examples of
optimized Google My Business Pages?
go.bluewaterbrand.com/s...
Accurate Contact Information Consistent Brand FeelSocial Reviews
go.bluewaterbrand.com/super
GOOGLE MY BUSINESS
TAKEAWAYS
• Always Have a Google My Business Listing
• Make Sure it’s Optimized
go.bluewaterbrand.com/s...
GOOGLE MY BUSINESS
TAKEAWAYS
• Always Have a Google My Business Listing
• Make Sure it’s Optimized:
– No Duplicate Locatio...
go.bluewaterbrand.com/super
of online experiences
begin with a search engine.
Source: ImFORZA
go.bluewaterbrand.com/super
Businesses make an average
of $2 in revenue for every
$1 they spend on AdWords.
Source: SiteWit
go.bluewaterbrand.com/super
PAID SEARCH TAKEAWAYS
• Follow Keyword Best Practices
– Use Location and Vertical
(i.e. “Coffee, Minneapolis, etc.”)
go.bl...
PAID SEARCH TAKEAWAYS
• Franchisors and Franchisees Work Together
– Connect to discuss best practices for
locations
go.blu...
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
Monthly active users
Facebook has
Source: Facebook.com
go.bluewaterbrand.com/super
PROPECTIVE CUSTOMERS
• Use Your “Perfect Customer”
Demographics
– Location
– Gender
– Interests
– And More!
go.bluewaterbr...
EXISTING CUSTOMERS
• Target Facebook users who
have “liked” you.
go.bluewaterbrand.com/super
EXISTING CUSTOMERS
• Email Targeting
– Upload your email list to Facebook and find
matching customers!
go.bluewaterbrand.c...
There are 3.2 billion likes
and comments every day,
around the world
Source: Facebook.com
go.bluewaterbrand.com/super
FACEBOOK ADS TAKEAWAYS
• Budget Friendly
• Connect about Best Practices
• Test Them Out!
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
million active
listeners on Pandora
Source: Pandora News Release, Feb. 2015
go.bluewaterbrand.com/super
PANDORA BENEFITS
• Pandora is a Unique Multi-Sensory Chanel
– Audio + Visual + Video
go.bluewaterbrand.com/super
PANDORA BENEFITS
• Perfect Integrated Marketing Option!
go.bluewaterbrand.com/super
PANDORA BENEFITS
• Perfect Integrated Marketing Option!
– Easy to Link to other Channels:
• Facebook
• Local Sites
• You T...
PANDORA TAKEAWAYS
• Great for Driving Awareness
– Use for BIG Announcements
– Grand Openings
– Promotional Events
go.bluew...
go.bluewaterbrand.com/super
When reached with
Facebook ads, email
openers were 22%
more likely to purchase
Source: Salesforce Marketing Cloud 2015
go....
Facebook ads
extended email
reach by
Source: Salesforce Marketing Cloud 2015
go.bluewaterbrand.com/super
EMAIL BENEFITS
• Amplify the Power of Email by Combining
with Other Channels:
– Facebook Ads
– Direct Mail
go.bluewaterbra...
EMAIL TAKEAWAYS
• Use Best Practices for Email Marketing
– Good Opt-in Process & CAN-SPAM
Compliant
– Relevant & Personali...
Nearly one-third
of email recipients
open email based
on subject line alone
Source: ExpressPigeon
go.bluewaterbrand.com/su...
GET THE INFOGRAPHIC:
KA-POW! 6 DIGITAL
MARKETING SUPERPOWERS
FOR YOUR FRANCHISE
go.bluewaterbrand.com/super
go.bluewaterbr...
WATCH THE VIDEO:
go.bluewaterbrand.com/super
facebook.com/bluewaterbrand
Bluewater Inc.
youtube.com/bluewaterbrand bluewaterbrand.com/blog
instagram.com/bluewaterbrand...
go.bluewaterbrand.com/super
go.bluewaterbrand.com/super
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6 Digital Marketing Superpowers for Your Franchise - A Franchise Marketing Webcast from Bluewater

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Published on

Join us for this new webcast series that explores how 6 powerful digital marketing channels work together to create franchise marketing that is out of this world! Learn how channels like local sites, Facebook, Pandora, email, and much more can help grow your franchise location!

To view the full webcast and get the infographic, "Ka-Pow! 6 Digital Marketing Superpowers for Your Franchise!", go to http://go.bluewaterbrand.com/super

Published in: Marketing
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6 Digital Marketing Superpowers for Your Franchise - A Franchise Marketing Webcast from Bluewater

  1. 1. go.bluewaterbrand.com/super
  2. 2. GETTING FOUND! go.bluewaterbrand.com/super
  3. 3. go.bluewaterbrand.com/super
  4. 4. of franchise brands provide local sites go.bluewaterbrand.com/super Source: FranConnect
  5. 5. LOCAL SITES TAKEAWAYS • Have local sites • Make them mobile friendly go.bluewaterbrand.com/super
  6. 6. go.bluewaterbrand.com/super
  7. 7. of mobile searchers call a business directly from Google Search Source: SiteWit go.bluewaterbrand.com/super
  8. 8. GOOGLE MY BUSINESS BENEFITS • It’s FREE! • Quick and easy registration process go.bluewaterbrand.com/super
  9. 9. of franchise brands have optimized Google listings go.bluewaterbrand.com/super
  10. 10. GOOGLE MY BUSINESS Which franchise brand has great examples of optimized Google My Business Pages? go.bluewaterbrand.com/super
  11. 11. Accurate Contact Information Consistent Brand FeelSocial Reviews go.bluewaterbrand.com/super
  12. 12. GOOGLE MY BUSINESS TAKEAWAYS • Always Have a Google My Business Listing • Make Sure it’s Optimized go.bluewaterbrand.com/super
  13. 13. GOOGLE MY BUSINESS TAKEAWAYS • Always Have a Google My Business Listing • Make Sure it’s Optimized: – No Duplicate Location – Contact Info is Correct (phone, address, etc.) – Include Your Keywords go.bluewaterbrand.com/super
  14. 14. go.bluewaterbrand.com/super
  15. 15. of online experiences begin with a search engine. Source: ImFORZA go.bluewaterbrand.com/super
  16. 16. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. Source: SiteWit go.bluewaterbrand.com/super
  17. 17. PAID SEARCH TAKEAWAYS • Follow Keyword Best Practices – Use Location and Vertical (i.e. “Coffee, Minneapolis, etc.”) go.bluewaterbrand.com/super
  18. 18. PAID SEARCH TAKEAWAYS • Franchisors and Franchisees Work Together – Connect to discuss best practices for locations go.bluewaterbrand.com/super
  19. 19. go.bluewaterbrand.com/super
  20. 20. go.bluewaterbrand.com/super
  21. 21. Monthly active users Facebook has Source: Facebook.com go.bluewaterbrand.com/super
  22. 22. PROPECTIVE CUSTOMERS • Use Your “Perfect Customer” Demographics – Location – Gender – Interests – And More! go.bluewaterbrand.com/super
  23. 23. EXISTING CUSTOMERS • Target Facebook users who have “liked” you. go.bluewaterbrand.com/super
  24. 24. EXISTING CUSTOMERS • Email Targeting – Upload your email list to Facebook and find matching customers! go.bluewaterbrand.com/super
  25. 25. There are 3.2 billion likes and comments every day, around the world Source: Facebook.com go.bluewaterbrand.com/super
  26. 26. FACEBOOK ADS TAKEAWAYS • Budget Friendly • Connect about Best Practices • Test Them Out! go.bluewaterbrand.com/super
  27. 27. go.bluewaterbrand.com/super
  28. 28. million active listeners on Pandora Source: Pandora News Release, Feb. 2015 go.bluewaterbrand.com/super
  29. 29. PANDORA BENEFITS • Pandora is a Unique Multi-Sensory Chanel – Audio + Visual + Video go.bluewaterbrand.com/super
  30. 30. PANDORA BENEFITS • Perfect Integrated Marketing Option! go.bluewaterbrand.com/super
  31. 31. PANDORA BENEFITS • Perfect Integrated Marketing Option! – Easy to Link to other Channels: • Facebook • Local Sites • You Tube • Etc. go.bluewaterbrand.com/super
  32. 32. PANDORA TAKEAWAYS • Great for Driving Awareness – Use for BIG Announcements – Grand Openings – Promotional Events go.bluewaterbrand.com/super
  33. 33. go.bluewaterbrand.com/super
  34. 34. When reached with Facebook ads, email openers were 22% more likely to purchase Source: Salesforce Marketing Cloud 2015 go.bluewaterbrand.com/super
  35. 35. Facebook ads extended email reach by Source: Salesforce Marketing Cloud 2015 go.bluewaterbrand.com/super
  36. 36. EMAIL BENEFITS • Amplify the Power of Email by Combining with Other Channels: – Facebook Ads – Direct Mail go.bluewaterbrand.com/super
  37. 37. EMAIL TAKEAWAYS • Use Best Practices for Email Marketing – Good Opt-in Process & CAN-SPAM Compliant – Relevant & Personalized go.bluewaterbrand.com/super
  38. 38. Nearly one-third of email recipients open email based on subject line alone Source: ExpressPigeon go.bluewaterbrand.com/super
  39. 39. GET THE INFOGRAPHIC: KA-POW! 6 DIGITAL MARKETING SUPERPOWERS FOR YOUR FRANCHISE go.bluewaterbrand.com/super go.bluewaterbrand.com/super
  40. 40. WATCH THE VIDEO: go.bluewaterbrand.com/super
  41. 41. facebook.com/bluewaterbrand Bluewater Inc. youtube.com/bluewaterbrand bluewaterbrand.com/blog instagram.com/bluewaterbrand go.bluewaterbrand.com/super @BluewaterBrand
  42. 42. go.bluewaterbrand.com/super go.bluewaterbrand.com/super

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