To learn more about Growth Marketing, download "The Growth Marketer's Guide to Customer Engagement"
Growth Marketing Defined
Is growth marketing the same as any other form of marketing? Opinion is split, but we prefer the following definition:
Growth marketing drives increased user engagement, by extending the boundaries of the product into marketing channels.
There are 2 key elements of this definition:
What do growth marketers do?
Growth marketers drive higher user engagement with the product that they are marketing.
How do they do it?
They achieve this by taking the product into channels that are traditionally considered marketing channels, e.g., email marketing or mobile push notifications.