What's Location Got To Do With It? Grey Lynn in Auckland

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A presentation I gave to the grey Lynn Business Association recently, which included some information the locals didn't even know about. Some ideas on collaborating with disparate businesses. Plus a little about experiential marketing and location based services

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  • What is happening to the record industry. Soon they won’t be manufacturing CD’s. My daughter used to have people hum songs to her that they heard on the radio. Now I have Soundtracking on my iPhone. Where are the Sounds stores? Where are the Borders stores? Why do cafes and restaurants go broke and get sold every 12-18 months? Why aren’t loyalty cards working? BAU. If it aint broke, don’t fix it. I have news, even if it isn’t broken it may still be down the road. What about your businesses? Are you getting your unfair share of business? Are you collaborating with your fellow industry members? Do you keep reinventing your business?
  • What's Location Got To Do With It? Grey Lynn in Auckland

    1. 1. September 2013 What’s Location Got To Do With It? Luigi Cappel SoLoMo Consulting Imersia
    2. 2. What Industries are Involved with Location?What Industries are Involved with Location? Yours!
    3. 3. What’s Location Got To Do With It?What’s Location Got To Do With It?  Some Questions about Grey LynnSome Questions about Grey Lynn  Smartphones and GPSSmartphones and GPS  BAUBAU  CollaborationCollaboration  Opportunities for YouOpportunities for You
    4. 4. Some HistorySome History  Named after Te Kawana Sir George Grey  James Williamson and Thomas Crummer farmed there.  Most of the houses were built in the 1880’s and the beginning of WW1 • Most haven’t changed much on the outside  Wikipedia says that it started becoming run down in the 50’s and attracted low rent tenants such as students and Polynesians
    5. 5. Great North Road was formed to get Kauri Gum and logs from the Waitakere rain forest to the port.
    6. 6. Carlile House aka the Costley Home For Boys was built on Richmond Road in 1888 It was said to be haunted There is very little public history published about it, not even a newspaper story about the 43 boys who apparently died there in a fire.
    7. 7. My story started there in 1973 I had hair
    8. 8. East and West Grey LynnEast and West Grey Lynn 20062006 •Population 6498 and staticPopulation 6498 and static •2.331 occupied dwellings2.331 occupied dwellings •Exactly the same number of males inExactly the same number of males in each: 1590 at Census – or they screwedeach: 1590 at Census – or they screwed up the countup the count •Slightly more women than menSlightly more women than men •80% aged between 15 and 6480% aged between 15 and 64 •70% European70% European •17% still Pacific Islanders17% still Pacific Islanders
    9. 9. Grey LynnGrey Lynn 20062006 •27% born overseas of which most were27% born overseas of which most were UK and Ireland, compared with rest ofUK and Ireland, compared with rest of Auckland City where most who were bornAuckland City where most who were born overseas are Asianoverseas are Asian
    10. 10. Grey LynnGrey Lynn 20062006 •27% born overseas of which most were27% born overseas of which most were UK and Ireland, compared with rest ofUK and Ireland, compared with rest of Auckland City where most who were bornAuckland City where most who were born overseas are Asianoverseas are Asian •62% of people over 15 have never been62% of people over 15 have never been marriedmarried
    11. 11. Grey LynnGrey Lynn 20062006 •27% born overseas of which most were27% born overseas of which most were UK and Ireland, compared with rest ofUK and Ireland, compared with rest of Auckland City where most who were bornAuckland City where most who were born overseas are Asianoverseas are Asian •62% of people over 15 have never been62% of people over 15 have never been marriedmarried •16% have 3 or more motor vehicles per16% have 3 or more motor vehicles per household (no wonder there are parkinghousehold (no wonder there are parking problems!)problems!)
    12. 12. Grey LynnGrey Lynn 20062006 •27% born overseas of which most were27% born overseas of which most were UK and Ireland, compared with rest ofUK and Ireland, compared with rest of Auckland City where most who were bornAuckland City where most who were born overseas are Asianoverseas are Asian •62% of people over 15 have never been62% of people over 15 have never been marriedmarried •16% have 3 or more motor vehicles per16% have 3 or more motor vehicles per household (no wonder there are parkinghousehold (no wonder there are parking problems!)problems!) •22ndnd most popular transport to get to workmost popular transport to get to work is walking or jogging.is walking or jogging.
    13. 13. Location, Location, LocationLocation, Location, Location  Why are you here?Why are you here?
    14. 14. Location, Location, LocationLocation, Location, Location  Why are you here?Why are you here?  Do you want more customers?Do you want more customers?
    15. 15. Location, Location, LocationLocation, Location, Location  Why are you here?Why are you here?  Do you want more customers?Do you want more customers?  Why are you in business?Why are you in business?
    16. 16. Location, Location, LocationLocation, Location, Location  Why are you here?Why are you here?  Do you want more customers?Do you want more customers?  Why are you in business?Why are you in business?  Are you getting enough?Are you getting enough?
    17. 17. Location, Location, LocationLocation, Location, Location  Why are you here?Why are you here?  Do you want more customers?Do you want more customers?  Why are you in business?Why are you in business?  Are you getting enough?Are you getting enough?  Is Grey Lynn a secret from aIs Grey Lynn a secret from a business perspective?business perspective?
    18. 18. Some Secrets: You bat out of yourSome Secrets: You bat out of your league!league!  Grey Lynn Business Association onGrey Lynn Business Association on FacebookFacebook  Takapuna Business Association onTakapuna Business Association on FacebookFacebook  Ponsonby Business Association onPonsonby Business Association on FacebookFacebook
    19. 19. Smartphones have GPSSmartphones have GPS  Ericsson 2013 Says:Ericsson 2013 Says:  NZ Smartphone penetration forNZ Smartphone penetration for Internet Users is almost 60%, up fromInternet Users is almost 60%, up from 32% in 201232% in 2012  Tablet penetration almost 20%, upTablet penetration almost 20%, up from 7% in 2012from 7% in 2012
    20. 20. Research by telmetrics
    21. 21. So What?So What?  What is BAU?What is BAU? • Is it a sound business model for futureIs it a sound business model for future growth?growth? • For some of you perhaps it is.For some of you perhaps it is.
    22. 22. BAUBAU dISrupt or be dISRupted
    23. 23. Business As Usual?Business As Usual?  Kingseat, an abandonedKingseat, an abandoned mental hospital in themental hospital in the middle of nowhere.middle of nowhere.  1,500 visitors on a busy1,500 visitors on a busy night like Halloweennight like Halloween  >30,000 likes on Facebook>30,000 likes on Facebook  What could you do that’sWhat could you do that’s different?different? Carlile House
    24. 24. So What?So What?  People are looking for things to do.People are looking for things to do.
    25. 25. So What?So What?  People arePeople are talkingtalking about yourabout your businessbusiness and yourand your town,town, probablyprobably without youwithout you knowingknowing about itabout it
    26. 26. So What?So What?  PeoplePeople areare talkingtalking aboutabout your areayour area andand business.business. Join in!Join in!
    27. 27. This is Greyt!This is Greyt!
    28. 28. YelpYelp If people are talking about yourIf people are talking about your business: Join the conversationbusiness: Join the conversation
    29. 29. CollaborationCollaboration
    30. 30. CollaborationCollaboration  How many of you collaborate withHow many of you collaborate with other local businesses?other local businesses? • ShopsShops • CafesCafes • Service ProvidersService Providers  With sports clubs?With sports clubs? • Does the try scorer get free fish andDoes the try scorer get free fish and chips?chips? • How do you welcome away teams andHow do you welcome away teams and their supporters?their supporters?
    31. 31. What Do These BusinessesWhat Do These Businesses Have in Common?Have in Common?  Café and Computer ServiceCafé and Computer Service  Hairdresser and RestaurantHairdresser and Restaurant  Sports Club and Bakery/Take AwaySports Club and Bakery/Take Away FoodFood  Hair Dresser and Event VideographyHair Dresser and Event Videography  Home Appliances and Video StoreHome Appliances and Video Store  Bed Sales and AccommodationBed Sales and Accommodation  I got married at a bowling clubI got married at a bowling club
    32. 32. TouristsTourists  What is a tourist?What is a tourist? • Could be anyone, we have 4 millionCould be anyone, we have 4 million domestic tourists in New Zealanddomestic tourists in New Zealand
    33. 33. TouristsTourists  What is a tourist?What is a tourist? • Could be anyone, we have 4 millionCould be anyone, we have 4 million domestic tourists in New Zealanddomestic tourists in New Zealand  What is a tourism businessWhat is a tourism business • Any destinationAny destination
    34. 34. What I’ve learnedWhat I’ve learned  Grey Lynn is a community (actually IGrey Lynn is a community (actually I knew that, it always was)knew that, it always was)
    35. 35. So where can you be found?So where can you be found?  Web SiteWeb Site  BlogBlog  FacebookFacebook  YelpYelp  TripAdvisorTripAdvisor  Car NavigationCar Navigation  TwitterTwitter  FoursquareFoursquare
    36. 36. FoursquareFoursquare
    37. 37. Imersia Augmented RealityImersia Augmented Reality  Finga FootyFinga Footy  Tied to locationTied to location  Tied to TimeTied to Time
    38. 38. Imersia Augmented RealityImersia Augmented Reality  Golden Dawn AppGolden Dawn App
    39. 39. Final ThoughtsFinal Thoughts Thank youluigicappel@SoLoMoConsulting.co.nz http://imersianz.wordpress.com/ http://luigicappel.wordpress.com http://thefuturediaries.com 1. Grey Lynn is a community 2. Everyone is a tourist 3. Collaboration opportunities are there between other businesses in your suburb and other suburbs 4. There are opportunities for your business, many are free 5. Get involved and do something now 6. Yes, Suzanne. I like Grey Lynn

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