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A View From Left Field
By Luigi Cappel
Who Am I and AA
A³
GeoSmart - What we do
CORE SERVICES
• CARTOGRAPHY
• CAR NAVIGATION
• FLEET
MANAGEMENT
SOLUTIONS
• WEB MAPPING
SOLUTIONS
• ...
Agenda
• The Carparking Industry
• AA Maps and Mobile Sites
• The Carpark is not the destination -
Proximity
• How do cons...
The Car Parking Industry
AA Maps and Other Sites or Mobile Apps
Proximity Search
Car Navigation and Live Services
What people told us
What do People Think Of You?
What do people like about car parks?
• In order from most
important on top
– Inexpensive
• Convenient to destination
• Big...
What do People Hate About Carparks?
– Pay machines that only
take cash
• High Fees
– Parks too small
– People who take up ...
Telematics
Back to the Future
A view from left field
Failure to Innovate
frogparking
Frogparking
Where’s My Car?
True Story
Colour Coding
Location Intelligence and Quick Response Codes
• QR Codes are a form of ‘tagging’,
• A QR Code is a 2D bar code which
can ...
Where’s My Car? QR Codes
• Fuqian Square Car Park in
Taipei uses QR Codes on
pillars and a free app
• This QR Code will op...
QR Code Examples
Hyperfactory UN Tagging
The Hyperfactory, United Nations and Saatchi
& Saatchi
Billboard Tags
What Would Google Do?
EV Car Charging
Dania Beach City Centre Parking Garage Florida
Computers From Air Conditioned Room to Mobile
Should You Be Talking to These Guys?
Short Term Rental Car Partnerships
Carpooling
Not Everyone Leaves Their Car
The Chasm Between ICT, Marketing and the rest
• Everyone is doing location, except for
– Most retailers
– Car Park compani...
Twitter with apologies for the language
Its not all bad…….
Check Ins
Loyalty
Foursquare Around New Zealand
Comments on Foursquare
More Foursquare
USA Check In Stats 3 months to March 2011
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Android Apple Black...
USA Check In Stats Continued
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Male
Female
13-17
18-24
25-34
35-44
45-54
55-...
QR Code Use by Women
Facebook Search Carparking
Facebook Search Carparking
Facebook Search Carparking
Facebook Search Carparking
Facebook Search Carparking
Internet Statistics
Location Based Business Intelligence Without GIS
Information is Power
Let’s Collaborate
Location Is Everywhere
Thank you
Luigi Cappel
GeoSmart
luigi.cappel@geosmart.co.nz
http://twitter.com/AA_Traffic
http://ge...
Nz parking
Nz parking
Nz parking
Nz parking
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Nz parking

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A presentation by Luigi Cappel to the NZ Parking Association taking into consideration the importance of the industry. Suggesting more focus on customers' needs and that the car park is not in fact the destination. How can the car park industry provide better service, to meet customers ever changing needs and play a role in developing smarter cities.

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Nz parking

  1. 1. A View From Left Field By Luigi Cappel
  2. 2. Who Am I and AA A³
  3. 3. GeoSmart - What we do CORE SERVICES • CARTOGRAPHY • CAR NAVIGATION • FLEET MANAGEMENT SOLUTIONS • WEB MAPPING SOLUTIONS • ROUTE2GO • AA TRAFFIC • BIonaMap FIELD CAPTURE Field Capture GPS Driving Business POI Amenity POI Imagery Aerial Satellite Terrestrial Cadastral Property data Address NZ Post LINZ Live content Real Time Traffic Parking Flight data Ferry Bus Events Data Processing & Aggregation
  4. 4. Agenda • The Carparking Industry • AA Maps and Mobile Sites • The Carpark is not the destination - Proximity • How do consumers perceive you? • Telematics • Connected Devices • A View From Left Field • Innovation • Where’s My Car? • Tagging • What Would Google Do?
  5. 5. The Car Parking Industry
  6. 6. AA Maps and Other Sites or Mobile Apps
  7. 7. Proximity Search
  8. 8. Car Navigation and Live Services
  9. 9. What people told us
  10. 10. What do People Think Of You?
  11. 11. What do people like about car parks? • In order from most important on top – Inexpensive • Convenient to destination • Big parking spaces • Easy to find empty spaces – Good Security » Easy to find your car on return
  12. 12. What do People Hate About Carparks? – Pay machines that only take cash • High Fees – Parks too small – People who take up too much space » Not being able to find one » Pay machines that don’t work • Pillars and obstacles • Not being able to find one
  13. 13. Telematics
  14. 14. Back to the Future
  15. 15. A view from left field
  16. 16. Failure to Innovate
  17. 17. frogparking
  18. 18. Frogparking
  19. 19. Where’s My Car?
  20. 20. True Story
  21. 21. Colour Coding
  22. 22. Location Intelligence and Quick Response Codes • QR Codes are a form of ‘tagging’, • A QR Code is a 2D bar code which can contain up to 7,089 characters • This code will take you to my blog • Free software for encoding and decoding • DVD Preview • Music Album Preview • Game Preview
  23. 23. Where’s My Car? QR Codes • Fuqian Square Car Park in Taipei uses QR Codes on pillars and a free app • This QR Code will open your browser on your mobile to a map centered on my office with the ability to get turn by turn directions.
  24. 24. QR Code Examples
  25. 25. Hyperfactory UN Tagging The Hyperfactory, United Nations and Saatchi & Saatchi Billboard Tags
  26. 26. What Would Google Do?
  27. 27. EV Car Charging Dania Beach City Centre Parking Garage Florida
  28. 28. Computers From Air Conditioned Room to Mobile
  29. 29. Should You Be Talking to These Guys?
  30. 30. Short Term Rental Car Partnerships
  31. 31. Carpooling
  32. 32. Not Everyone Leaves Their Car
  33. 33. The Chasm Between ICT, Marketing and the rest • Everyone is doing location, except for – Most retailers – Car Park companies – Most tourist attractions – Most hospitality businesses – Most people who are not in IT, telecommunications or marketing
  34. 34. Twitter with apologies for the language
  35. 35. Its not all bad…….
  36. 36. Check Ins
  37. 37. Loyalty
  38. 38. Foursquare Around New Zealand
  39. 39. Comments on Foursquare
  40. 40. More Foursquare
  41. 41. USA Check In Stats 3 months to March 2011 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% Android Apple Blackberry Microsoft Platform Platform 16.7 million people checked into locations using Foursquare and similar apps over 3 months representing 7.1% of the mobile population (Comscore)
  42. 42. USA Check In Stats Continued 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% Male Female 13-17 18-24 25-34 35-44 45-54 55-64 65+ Fulltime Parttime NotEmployed FulltimeStudent Retired Gender Age Group Employment
  43. 43. QR Code Use by Women
  44. 44. Facebook Search Carparking
  45. 45. Facebook Search Carparking
  46. 46. Facebook Search Carparking
  47. 47. Facebook Search Carparking
  48. 48. Facebook Search Carparking
  49. 49. Internet Statistics
  50. 50. Location Based Business Intelligence Without GIS
  51. 51. Information is Power
  52. 52. Let’s Collaborate
  53. 53. Location Is Everywhere Thank you Luigi Cappel GeoSmart luigi.cappel@geosmart.co.nz http://twitter.com/AA_Traffic http://geosmart.wordpress.com www.geosmart.co.nz www.aamaps.co.nz www.aatraffic.co.nz www.aaroadwatch.co.nz

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