Online Branding Jan 2010

587 views

Published on

" Designers. Strategists. Artists. Dreamers. Analysts "
we come together under one roof to partner with our clients to provide integrated branding solutions that ensures that your brand is telling your story in a compelling manner. We develop communication strategies which are relevant to your target audience, engage your customers and build a reputation that can be monetized by the business. We set up cross media storytelling platforms that bring relevant messages at relevant times through relevant channels. The world is changing. We manage your brand and make it truly connect with your customers.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
587
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online Branding Jan 2010

  1. 1. Strategy.Creativity.Analytics Tell your brand’s story online  Website, search, social media, email, mobile Connect with stakeholders  Customers, employees, affiliates Achieve specific measurable objectives  Marketing, HR The only constant is change
  2. 2. Strategy Brand Assessment  Brand Audit to assess current strengths and identify areas of improvement  Customer satisfaction analysis Competition Mapping  Competitive benchmarking of 2-3 key competitors Industry Best Practices  Business landscape mapping  Industry dynamics, best practices, revenue and cost drivers Brand Plan  Identify and profile Target Groups  Develop frameworks with customized communication styles for social media & search It would be so nice if something made sense for a change
  3. 3. Creativity Graphic design  Visual identity, communications, and design guidelines Web Design and Development  HTML, Flash site design and UID  CMS & Web applications – e-commerce, portal  Search marketing (organic and inorganic) Visualization / Animation  Flash / Video presentations  Product demo videos Social Media  Content generation and management of SM assets, Blogs & Forums Good design is obvious. Great design is transparent.
  4. 4. Analytics Monthly tracking reports  Traffic and usage patterns  Optimizing based on observed data Social Media optimization  Measurement of social media campaigns  Measure success and optimize your social outreach Real-time tracking  Monitoring the web for “buzz” about your brand It’s not just about big ideas and pretty pictures
  5. 5. Partial Client List
  6. 6. Recap
  7. 7. ConnectThe world is changing. We manage your brand and make it truly connect with yourcustomers. Based in Bangalore, we have a presence in Chennai, Paris, London and NewYork.Bluegrass Studios Private Limited#1 Sanjaynagar Main RoadBangalore 560 094, India India +91 80 4113 1799 US +1 646 807 1840 Europe +44 777 940 3206 info@bluegrassstudios.com Catch the trade winds in your sails. Explore. Dream. Discover.

×