Instagram in Higher Ed

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A look at some data for Instagram accounts in higher education.

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Instagram in Higher Ed

  1. 1. February 2013 Instagram Research Using the1,000 Largest FB Pages in Higher Ed, we found 429 official accounts.This research looks at accounts with 200+ followers on March 1, 2013, who posted 3 or more images in February 2013. N = 198 1
  2. 2. Formula Our method for determining engagement and interaction on an Instagram Account + Comments # of Followers = Average EngagementIf you have 500 followers & you get 3 ’s , and 2 comments: 5 Interactions 500 Followers Total Engagement = 1% of Fans 2
  3. 3. Average # of Photos posted in February 18.31N = 198 3
  4. 4. Average # of Photos Posted At least 200 followers on 3/1/13 and at least 3 photos in February 40 38 33 30 27 28.2 20 18.3 9.7 9.8 10 6.9 8.2 0 10 25 50 75 Mean 75 50 25 10 Most Engaging Least EngagingN = 198 4
  5. 5. Average Engagement At least 200 followers on 3/1/13 and at least 3 photos in February 0 18.05% 15.99% 0 13.65% 12.13% 0 8.077% 0 4.584% 3.889% 3.115% 2.49% 0 10 25 50 75 Mean 75 50 25 10 Most Engaging Least EngagingN = 198 5
  6. 6. Top February Engagement Accounts with 200-499 followers as of 3/1/13 Western Carolina 21.667% UC Santa Barbara 21.462% Univ. San Diego 18.704% Colorado College 18.575% Gonzaga 17.177% Northwestern (IL) 16.056% Fort Lewis 15.883% Northern Illinois 15.526% Univ. New Haven 15.248% OK Christian 13.927% 0% 6% 11% 17% 22%N = 72 6
  7. 7. Top February Engagement Accounts with more than 500 followers as of 3/1/13 UC Riverside 17.031% UT Austin 16.744% UC Davis 16.566% Grand Canyon 16.319% BYU 16.234% UNC Charlotte 15.666% Dallas Baptist 15.083% Univ. of Washington 14.375% Colorado Boulder 13.802% Berry College 13.758% 0% 5% 9% 14% 18%N = 126 7
  8. 8. Largest Instagram Accounts as of 3/1/13 Stanford 23,743 Indiana U 10,423 Univ. Florida 9,080 LSU 7,813 Syracuse 6,570 Kansas 6,492 Texas Tech 6,181 Michigan 5,691 TCU 5,492 Baylor 5,033 0 7,500 15,000 22,500 30,000N = 429 8
  9. 9. Comparing Engagement Graphs Facebook 2012 vs. Instagram February 2013 9
  10. 10. Average # of Photos Posted - Instagram At least 200 followers on 3/1/13 and at least 3 photos in February 40 38.0 33.0 30 28.2 27.0 20 18.3 10 9.7 9.8 8.2 6.9 0 10 25 50 75 Mean 75 50 25 10 Most Engaging Least EngagingN = 198 10
  11. 11. Average # of Wall Posts - Facebook *At least 300 fans on 1.1.13 and at least 5 posts per month in 2012 50 48.2 46.9 44.3 44.9 38 33.8 25 25.3 19.7 17.5 13 14.8 13.3 9.4 0 10 25 50 100 200 Mean 200 100 50 25 10 Most Engaging Least EngagingN = 786 11

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