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Create Product Pages That Convert

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This presentation originally appeared on the Blue Stout Do It Better Blog: http://bit.ly/1OddWxo

Published in: Internet
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Create Product Pages That Convert

  1. 1. What style of ecommerce product pages have the highest conversion?
  2. 2. The BEST pages do a good job of engaging the visitor.
  3. 3. 5 Ways to Turn a Visitor into a Customer with Your Product Pages
  4. 4. 1. Use Great Product Images
  5. 5. Images make your product come to life! BUILDS TRUST IMPROVES CONVERSIONS
  6. 6. 2. Answer Your Users’ Questions!
  7. 7. What colors do these come in? Do they have my size? Do they run big? What do other people think?
  8. 8. The Clymb Product Suggestion
  9. 9. Backcountry Product Suggestion
  10. 10. 3. Add Video
  11. 11. People who watch a product video are 85% more likely to buy!
  12. 12. Video is an investment. Choose to make videos that: •  Explain a complex product •  Showcase a visually appealing product
  13. 13. [image via ConversionXL blog]
  14. 14. 4. Social Justification
  15. 15. PROOF WHAT DO THEY THINK?
  16. 16. Products with reviews have a 12.5% greater chance of converting!
  17. 17. User-Generated Content (UGC)
  18. 18. BUILDS COMMUNITY ADDS SOCIAL PROOF
  19. 19. 5. Ready for Mobile
  20. 20. Mobile = Desktop/
  21. 21. Hierarchy of Information Show the most important information first!
  22. 22. MULTIPLE IMAGES PRODUCT DESCRIPTION & REVIEWS
  23. 23. Consider mobile as a separate channel to get the most out of it.
  24. 24. How can you improve your own product pages? Thanks for watching! That wraps it up!

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