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BLUE HILL RESEARCH 
The Analytic Hero’s Journey 
December 11, 2014 
James Haight
STASIS TRIGGER THE QUEST SURPRISE 
What is the status quo? 
How have you 
benchmarked your 
environment? 
How did you iden...
STASIS 
What is the status quo? 
Stasis is often confused with analysis: 
basic dashboards and ongoing log and 
time-serie...
TRIGGER 
How did you identify the need for change? 
$24,300 
$16,500 
Poorly documented Sales 
Well documented Sales 
$0 $...
THE QUEST 
What are the key contributors and metrics to measure? 
Month List 
1 25 
2 50 
3 100 
This is often the most 
c...
SURPRISE 
Reality always sets in with unexpected findings. 
When your analysis 
provides unexpected 
results, don’t rule t...
CRITICAL CHOICE 
Can you make a decision based on your metrics?
CLIMAX 
The result of the decision. 
This is where you show off your success! 
Have you transformed a process? 
Have you s...
RESOLUTION 
Current state 
Bring back your Status-era dashboard, 
show your results, and include all new 
data and finding...
ABOUT THE PRESENTER 
James Haight 
Research Analyst 
James Haight is a research analyst at Blue Hill Research focusing on ...
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The Analytic Hero’s Journey

  1. 1. BLUE HILL RESEARCH The Analytic Hero’s Journey December 11, 2014 James Haight
  2. 2. STASIS TRIGGER THE QUEST SURPRISE What is the status quo? How have you benchmarked your environment? How did you identify the need for change? What are the key contributors and metrics to measure? Reality always sets in with unexpected findings? CRITICAL CHOICE CLIMAX REVERSAL RESOLUTION Can you make a decision based on your metrics? The result of the decision. Unexpected benefits, consequences, or followups. Current state. Joseph Campbell and The Analytic Hero’s Journey
  3. 3. STASIS What is the status quo? Stasis is often confused with analysis: basic dashboards and ongoing log and time-series analyses. EVEN SO, benchmark your environment.
  4. 4. TRIGGER How did you identify the need for change? $24,300 $16,500 Poorly documented Sales Well documented Sales $0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 Sales type Average Amount of Sale Best shown as a simple comparison
  5. 5. THE QUEST What are the key contributors and metrics to measure? Month List 1 25 2 50 3 100 This is often the most challenging set. Prioritize based on the key triggers. Don’t just add metrics because you can.
  6. 6. SURPRISE Reality always sets in with unexpected findings. When your analysis provides unexpected results, don’t rule them out just because they don’t fit into your personal world view. $5,000,000 $(6,000,000) $(20,000,000) $10,000,000 $5,000,000 $- $(5,000,000) $(10,000,000) $(15,000,000) $(20,000,000) $(25,000,000) 2013 2014 2015 Year Projected Revenue
  7. 7. CRITICAL CHOICE Can you make a decision based on your metrics?
  8. 8. CLIMAX The result of the decision. This is where you show off your success! Have you transformed a process? Have you saved money? Have you increased your customer base?
  9. 9. RESOLUTION Current state Bring back your Status-era dashboard, show your results, and include all new data and findings.
  10. 10. ABOUT THE PRESENTER James Haight Research Analyst James Haight is a research analyst at Blue Hill Research focusing on data visualization, analytics, and emerging enterprise technologies. He also hosts Blue Hill's Emerging Tech Roundup Podcast, which features interviews with industry leaders and CEOs on the forefront of a variety of emerging technologies. Prior to Blue Hill Research, James worked in Radford Consulting's Executive and Board of Director Compensation practice, specializing in the high tech and life sciences industries. Currently he serves on the strategic advisory board of the Bentley Microfinance Group, a 501(c)(3) non-profit organization dedicated to community development through funding and consulting entrepreneurs in the Greater Boston area. @James_Haight https://www.linkedin.com/in/jamesthaight

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