©2013 Blue Hill Research. All Rights Reserved. ©2013 Blue Hill Research. All Rights Reserved.
Evernote Integration in
Salesforce
James Haight, Research Analyst, Blue Hill Research
Hyoun Park, Chief Research Officer, Blue Hill Research

©2013 Blue Hill Research. All Rights Reserved.
The Announcement
September 27, 2013: Evernote announces
that a version of its software will be
available on the Salesforce AppExchange
Evernote also announces the second
iteration of its enterprise application –
Evernote Business 2.0 Evernote Business:
7,900 Clients
Evernote:
75 Million
Users
Salesforce
AppExchange:
2 Million
Downloads
Evernote
for
Salesforce?

©2013 Blue Hill Research. All Rights Reserved.
Driving Forces: Evernote
Individuals who enjoy using Evernote’s
personal application have been the driver for
adoption of Evernote’s enterprise applications
Will integration with Salesforce create
additional demand for Evernote’s enterprise
wide application?
How Much Does it Cost?
Evernote for Salesforce:
$13/user per month
Evernote’s growth is dependent on adoption of Evernote
Business based on the personalization of IT

©2013 Blue Hill Research. All Rights Reserved.
Driving Forces: Salesforce
Salesforce has dominated the market but still has
issues with key areas of its functionality – in
particular documenting informal communications
To fill these gaps, Salesforce is making
partnerships to integrate already popular
consumer applications
> Box, Dropbox and Sharepoint are already
integrated with Salesforce
“Sales organizations are
notorious for their inability
to fully document the sales
process as informal
conversations, bar napkins,
and moments of inspiration
often become part of the
sales process.”

©2013 Blue Hill Research. All Rights Reserved.
Takeaways
The integration of Evernote within Salesforce
stands to be a win-win for both companies
• Salesforce’s AppExchange is growing fast. Salesforce’s
ubiquity combined with Evernote’s consumer popularity will
result in a spike in Evernote’s paid subscriptions
• Evernote’s ability to document informal encounters and spur
of the moment insights will provide Salesforce with a much
needed opportunity to let its users keep track of much more
than just the structured form data of traditional CRMs

©2013 Blue Hill Research. All Rights Reserved.
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