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What Is A Press Release

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What is a Press Release anyway? Find out what a press release is and more importantly, how you can use it to drive traffic and / or sales to your business.

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Published in: Marketing, Business, Technology
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What Is A Press Release

  1. 1. WHAT IS A PRESS RELEASE?
  2. 2. DICTIONARY DEFINITION OF A PRESS RELEASE release – noun. an official statement issued to newspapers giving information on a particular matter  press
  3. 3. PRESS RELEASES HAVE CHANGED BEFORE  Mailed directly to editors who may or may not pick up your story  Written for editors NOW  Published immediately on the web and made available to all major news outlets online  Written directly for the buyer as well as editors
  4. 4. PURPOSE OF A PRESS RELEASE  To inform the media of noteworthy news about your company  Noteworthy news could consist of events, accomplishments or significant changes for you, your employees or your company
  5. 5. REASONS TO ISSUE A PRESS RELEASE  Win an award  Expand operations  CEO has a speaking engagement  Company anniversaries  Add a product feature  Write a white paper  Land a big client
  6. 6. BENEFITS OF PRESS RELEASES  Online Exposure  Increase in Traffic  Backlinks  Increased Search Engine Rankings  Brand Awareness  Creates Instant Expert Status  Negative Search Displacement
  7. 7. WHAT IS A PRESS RELEASE? A short but newsworthy bit of company news - distributed on and offline designed to inform and entice some type of action  Click to have Press Release Monkey write AND distribute your press release for $99

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