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BluSky Marketing Hotel Guest Experience Surveys


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Hotel Guest Experience Surveys, by BluSky Marketing, are online surveys distributed to hotel guests (on behalf of the hotel and hotel branded) after they have stayed at a hotel.

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BluSky Marketing Hotel Guest Experience Surveys

  1. 1. hotel guest experience surveys by BluSky Marketing March 2010
  2. 2. hotel guest experience surveys Why? <ul><li>Provides a hotel with an opportunity to proactively secure honest feedback from their valued guests </li></ul><ul><li>Discerning guests appreciate the opportunity to express their comments and opinions when appropriate </li></ul><ul><li>An issue brought to light and resolved quickly can transform a guest into a lifelong advocate </li></ul><ul><li>Sometimes we forget to acknowledge what we do well </li></ul><ul><li>We live in a transparent world </li></ul><ul><li>Assists hotel management in focusing on the “real” issues </li></ul><ul><li>Part of a continuous improvement philosophy which assists in improving and refining the hotel experience </li></ul>
  3. 3. How? <ul><li>BluSky Marketing, working with the hotel , prepares the appropriate hotel guest experience survey </li></ul><ul><li>The hotel provides unique imagery for their establishment </li></ul><ul><li>BluSky Marketing completes survey “build” & refinement </li></ul><ul><li>The hotel approves the final version of the hotel guest experience survey prior to going live </li></ul><ul><li>BluSky Marketing provides the hotel with the unique survey link for distribution to their valued guests </li></ul><ul><li>BluSky Marketing provides login in details for the real time online results access </li></ul><ul><li>Prior to going live, BluSky Marketing will also provide training on how to use the real time online results system </li></ul>hotel guest experience surveys
  4. 4. Price? hotel guest experience surveys Single Hotel Hotel Chain/Group 1. (1. includes initial 1,250 responses, 2. As per hotels existing websites design/look & feel, 3. Available from 1 st January 2011, 4. Hotel Chain/Group upto 10 hotels) 2. 3. 4. (£x,xxx = please call for actual pricing) Options “ Off Shelf” “ Bespoke” “ Off Shelf” “ Bespoke” Annual Establishment License Fee £x,xxx £x,xxx £x,xxx £x,xxx Survey Questions Number upto 30 30 plus upto 30 30 plus Bespoke/Additional Questions     Real Time Online Results Access     Branded Hotel Design     Bespoke Survey Design  £xxx £xxx £xxx “ Issue” Auto Prompt   £xxx  Training Support     http//     Annual Benchmarking Report     Additional Real Time Online Results Access £xxx per yr £xxx per yr £xxx per yr £xxx per yr Response Rate Fee Per 5,000 £xxx per £xxx per £xxx per £xxx per Year 2 & Beyond Annual Ongoing License Fee £x,xxx per £x,xxx per £x,xxx per £x,xxx per
  5. 5. Pedigree? <ul><li>BluSky Marketing have been undertaking online surveys since 2004 </li></ul><ul><li>BluSky Marketing have secured over 40,000 survey responses across 60 different types of online surveys </li></ul><ul><li>BluSky Marketing have undertaken online surveys throughout the world , including online survey translations into Arabic, Chinese, French, German, Italian & Spanish </li></ul><ul><li>BluSky Marketing has online survey experience within the hospitality , property, motorsport and finance industries </li></ul>hotel guest experience surveys Global Online Motorsports Survey Distributed to 40,000 Potential Respondents Bespoke Survey Design Example
  6. 6. Contact? hotel guest experience surveys For more information, to organise a 30 minute online demonstration or meeting, please contact Chris Larsen BluSky Marketing Limited The Old Doctor’s Surgery 4 West End Exton, Oakham Rutland, LE15 8BD T : 0845 050 8303 F : 01572 812705 E : [email_address] W :