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Lauren Pedersen at WebTomorrow on "What Women Want - using audience data to drive engagement"

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What Women Want - using audience data to drive engagement

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Lauren Pedersen at WebTomorrow on "What Women Want - using audience data to drive engagement"

  1. 1. 3D Advertising & What Women Want Lauren Pedersen, VP Global Marketing, Cxense
  2. 2. Marketing & advertising are becoming more complex Creativity + Technology + Data
  3. 3. Banner Blindness
  4. 4. EXAMPLE #1 3D Shoe Ad
  5. 5. A camera is moved over the 3D model, rendering 50 frames from different perspectives
  6. 6. The rendered files are uploaded, compressed, and combined into fewer images
  7. 7. Upload the 3D image file as the creative for the ad campaign
  8. 8. EXAMPLE #2 3D Watch Ad
  9. 9. EXAMPLE #3 3D Camera Lens Ad
  10. 10. What about mobile?
  11. 11. View the ad from different angles by tilting your mobile device
  12. 12. Results?
  13. 13. Results? CTR: 4.3 x higher than the average banner ad
  14. 14. What Women Want
  15. 15. Women have gone online
  16. 16. To socialize
  17. 17. To search
  18. 18. To shop
  19. 19. To learn
  20. 20. To stay up to date
  21. 21. We do many things online…
  22. 22. Data
  23. 23. PROFILE
  24. 24. PROFILE Subscriber
  25. 25. PROFILE Subscriber
  26. 26. PROFILE Subscriber
  27. 27. PROFILE Subscriber
  28. 28. PROFILE Subscriber Resides: Oslo • NYC hotel booked
  29. 29. PROFILE Subscriber Resides: Oslo • NYC hotel booked
  30. 30. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market
  31. 31. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market
  32. 32. PROFILEPROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work
  33. 33. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work
  34. 34. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing
  35. 35. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing
  36. 36. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden)
  37. 37. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden)
  38. 38. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests:
  39. 39. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport
  40. 40. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport
  41. 41. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech
  42. 42. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech
  43. 43. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech Travel
  44. 44. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech Travel
  45. 45. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech Travel Washington, DC
  46. 46. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech Travel Washington, DC
  47. 47. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech Travel Washington, DC Children
  48. 48. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech Travel Washington, DC Children
  49. 49. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech Travel Washington, DC Children
  50. 50. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech Travel Washington, DC Children
  51. 51. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech Travel Washington, DC Children Booking summer holiday
  52. 52. PROFILE Subscriber Resides: Oslo • NYC hotel booked • Not interested in US stock market • Secretly likes cat videos on mobile but not on desktop at work • Not interested in US manufacturing • Interested in US politics (but not Joe Biden) Interests: Global sport Tech Travel Washington, DC Children Booking summer holiday
  53. 53. 1. Creativity, technology and data must work together 2. The value of banner ads is declining - find new ways to add value 3. Many analytics tools are outdated - take the time to try new audience insight solutions 4. Getting started with site personalization is easy! 5. You can solve the mysteries of life, like what women want, with data Summar y
  54. 54. So what do women want?
  55. 55. Women want you…
  56. 56. Women want you… to know what they want…
  57. 57. Women want you… to know what they want… without having to tell you.
  58. 58. Lauren Pedersen VP Global Marketing Cxense lauren.pedersen@cxense.com www.cxense.com

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