In order to compete with the global giants, I believe it is
necessary that we concentrate our technological efforts
in order to get the most out of our combined resources.
We need to combine our great skills and experience
with new competencies and tools. Our decision to take
a big step up in technology, data science and product
development will have a huge impact.
ROLV ERIK RYSSDAL
CEO Schibsted Media Group
WE WILL BE MUCH MORE
•Estimated spending to be
closer to EUR 100 million
•Investments expensed and
affecting EBITDA negatively
with around EUR 15 million
– mainly VG and Aftonbladet
• Increased investments of EUR
20–30 million in 2015
• 60%–70% expected to be
TARGET: A GLOBAL LEADER
IN ONLINE CLASSIFIEDS
PROVIDING SMART SERVICES
FOR EVERYDAY LIVING
BUILDING WORLD CLASS
DIGITAL MEDIA HOUSES
CUSTOMER INSIGHTS PAYMENT SERVICES
SCHIBSTED ECO SYSTEM
A CLOSER LOOK AT OUR
1. PUBLISHING 2. MARKETPLACES
SCHIBSTED POTENTIAL NEW
ECHNOLOGIES DATA & ANALYTICS INFRASTRUCTURE
OUR DIFFERENTIATING IDENTITY
WE HAVE THE
1. More customer insight
2. Better user products
3. Defend and grow advertising
4. Increased growth innovation
WHAT WILL THIS GIVE US?
MEDIA PLATFORM VISION
Schibsted Media Platform will enable our publishers to
leap into a digital only newsroom, where they can, with
high speed and precision, innovate on and deliver
personalized experiences for its consumers.
FIVE CORE PRINICIPALS
Digital only DataTransparency The individual UX
PRODUCTS & TECH
Media Platform Marketplace Platform
value in real
stories for the
Curate content to reach
the consumer in the
right way at the right
time and place.
reach, impact and
store, distribute and
■ Svenska Dagbladet was the first of Schibsted media houses that
migrated to SMP.
■ The project ran for 14 th months and included development within
editorial, advertising and subscriptions systems.
■ A new responsive web site was launched on the 25 th of May 2015 on
top of SMP
■ Newsroom migrated from Escenic CMS to SMP
■ Compeletely new workflows in the newsroom
SVD ON THE MEDIA PLATFORM
FASTER AND EASIER
Editor search for
The tag generates the
package on the site
A story page is
■ The editor controls the algorithm by
■ The news values set by newsroom
■ The time the article is judged to be relevant
■ The number of readers and shares
■ The category the article belongs to
SO HOW DOES IT WORK?
Newsvalue + click
Popular (click + CTR
■ Project is running in VG (Verdens Gang) in Norway right now: ”VG 2020”
■ Developers, UX and journalists working side by side to try to figure out the best
news experience for the future
■ This is what they have come up with so far…
THE FUTURE OF NEWS
■ The digital transformation affects everything we do. It will NOT stop
– rather accelerate even quicker.
■ It is a global game now. Strong international competitors.
■ The web is changing from anonymous to identified. Login becomes
■ Traffic and data is the new currency. Will increase further with wearables
and the Internet of Things.
■ More data driven newsrooms opens up for new interesting experiments
around personalization to optimise our business goals