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GAUC 2016 - Tijs Balcaen - Super advanced with Google Tag Manager

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How can you enrich your analytics data with the help of Google Tag Manager? I will show some super advanced and very hands-on implementations that will offer you a true added value for your analyses. For example I will measure YouTube videos that are embedded in your website, how to stimulate newsletter registrations through pop-ups, how to delete spam through GTM, etc.
A very practical and super advanced session

Published in: Data & Analytics
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GAUC 2016 - Tijs Balcaen - Super advanced with Google Tag Manager

  1. 1. Super advanced with Google Tag Manager Tijs Balcaen
  2. 2. • 404 Errors • Youtube videos • Email pop-ups
  3. 3. TAGS
  4. 4. TRIGGERS
  5. 5. VARIABLES
  6. 6. DATA LAYER
  7. 7. 404 PAGES Discover them with GTM
  8. 8. Implementation Variable Name Page title Variable Type JavaScript Variable Global Variable Name Document.title
  9. 9. Implementation Tag Name Google Analytics event – 404 error Tag Type Google Analytics Track Type Event Category 404 error Action {{Page Path}} Label {{Referrer}}
  10. 10. Implementation Trigger Name 404 error Event Page view Trigger Type Page view Conditions {{Page title}} contains ‘Page not found’
  11. 11. # QUICK WIN Make a custom alert of your 404 errors in Google Analytics
  12. 12. EMBEDDED YOUTUBE VIDEO How to track them?
  13. 13. Implementation Variable Name Youtube is present Variable Type Custom Javascript Javascript See http://www.cardinalpath.com/youtube- video-tracking-with-gtm-and-ua-a-step-by- step-guide/
  14. 14. Implementation
  15. 15. Implementation Tag Name Youtube listener Tag Type Custom HTML Tag HTML See http://www.cardinalpath.com/youtube-video- tracking-with-gtm-and-ua-a-step-by-step-guide/
  16. 16. Implementation
  17. 17. Implementation Trigger Name Youtube present Trigger Type DOM ready Conditions {{Youtube is present}} equals true
  18. 18. Implementation Variable Name Youtube action Youtube label Variable Type Datalayer Variable Datalayer Variable Name in datalayer action label
  19. 19. Tag Name GA – Event - Youtube tracker Tag Type Google Analytics Trackingtype Event Category Video Youtube Action {{Youtube action}} Label {{Youtube label}} Implementation
  20. 20. Implementation Trigger Name Custom event Event Name youtube
  21. 21. # QUICK WIN Analyse your embedded videos and retarget your visitors
  22. 22. EMAIL POP-UP How to boost your email database?
  23. 23. Implementation Tag Name Padiact e-mail pop up Tag Type Custom HTML tag HTML Javascript code you get from the tool
  24. 24. Tag Name Google Analytics event - Newsletter registration Tag Type Google Analytics Trackingtype Event Category Newsletter registration Implementation
  25. 25. Implementation Trigger Name Custom event Event Name newsletter
  26. 26. # QUICK WIN Give your email database a boost with a nice pop-up

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