How to monitor & track Campaign Performance in adCenter? adCenter Optimization SuggestionsShare Of Voice Conversion Action Analysis Data Relevance Quality Score Desktop Campaign Microsoft Ad Intelligence analystics Reports
Holmes’ Method Data Analysis Action (PAGES HTML) (PERSONNES)
Data Observation Dr Watson : "Holmes, you see everything.“ Sherlock Holmes : "I see no more than you, but I have trained myself to notice what I see.“ The Adventure of the Blanched Soldier Sir Arthur Conan Doyle
Analysis Sherlock Holmes : “… Each fact is suggestive in itself. Together they have a cumulative force.” The Adventure of the Bruce-Partington Plans Sir Arthur Conan Doyle
AnalysisCampaign Analytics -The Conversion FunnelTracking multiple conversion goals and Landing Page (Product Detail)steps Browse (Viewing product and pricing pages) Prospect (Placing in shopping cart) Conversion PageCampaign Analytics offers the ability to define a maximum of five steps toward eachgoal, leading to the conversion step.
AnalysisCampaign AnalyticsReport Details: Goals In this example, we see out of 5 steps that can be defined per goal, the advertiser defined 3.