A Microsoft/Bing perspective... how to monitor & track payper click CampaignPerformance ?15 June 2012Search University 4Br...
Together, We Are Building Scale… Oct.10           April 12                                   Oct.11
…To Reach Critical Mass
How to monitor & track Campaign              Performance              in adCenter?          adCenter Optimization Suggesti...
Holmes’ Method   Data          Analysis      Action (PAGES HTML)    (PERSONNES)
Data                                           Observation       Dr Watson : "Holmes, you see       everything.“       She...
Data adCenter Desktop Performance Statistics :
Data  adCenter: The Home Tab
Data adCenter: The Reports Tab
DataTools: Microsoft Advertising Intelligence
DataTools: Microsoft Advertising Intelligence
Analysis      Sherlock Holmes :      “… Each fact is suggestive in itself.      Together they have a cumulative      force...
AnalysisCampaign Analytics -The Conversion FunnelTracking multiple conversion goals and                                   ...
AnalysisCampaign AnalyticsReport Details: Goals                        In this example, we see out of 5                   ...
AnalysisQuality Score
Analysis Impression Share (Share of Voice)If you are spending less than a dollar to earn adollar, why would you ever stop?...
Action Sherlock Holmes : “Watson. Come at once if convenient. If inconvenient, come all the same. “ The Adventure of the C...
ActionSuggestions
Holmes’ Method   Data          Analysis      Action (PAGES HTML)    (PERSONNES)
Questions?
AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?
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AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?

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AISSAM MEZHOUD (Microsoft) at search university: A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?

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AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?

  1. 1. A Microsoft/Bing perspective... how to monitor & track payper click CampaignPerformance ?15 June 2012Search University 4Brussels
  2. 2. Together, We Are Building Scale… Oct.10 April 12 Oct.11
  3. 3. …To Reach Critical Mass
  4. 4. How to monitor & track Campaign Performance in adCenter? adCenter Optimization SuggestionsShare Of Voice Conversion Action Analysis Data Relevance Quality Score Desktop Campaign Microsoft Ad Intelligence analystics Reports
  5. 5. Holmes’ Method Data Analysis Action (PAGES HTML) (PERSONNES)
  6. 6. Data Observation Dr Watson : "Holmes, you see everything.“ Sherlock Holmes : "I see no more than you, but I have trained myself to notice what I see.“ The Adventure of the Blanched Soldier Sir Arthur Conan Doyle
  7. 7. Data adCenter Desktop Performance Statistics :
  8. 8. Data adCenter: The Home Tab
  9. 9. Data adCenter: The Reports Tab
  10. 10. DataTools: Microsoft Advertising Intelligence
  11. 11. DataTools: Microsoft Advertising Intelligence
  12. 12. Analysis Sherlock Holmes : “… Each fact is suggestive in itself. Together they have a cumulative force.” The Adventure of the Bruce-Partington Plans Sir Arthur Conan Doyle
  13. 13. AnalysisCampaign Analytics -The Conversion FunnelTracking multiple conversion goals and Landing Page (Product Detail)steps Browse (Viewing product and pricing pages) Prospect (Placing in shopping cart) Conversion PageCampaign Analytics offers the ability to define a maximum of five steps toward eachgoal, leading to the conversion step.
  14. 14. AnalysisCampaign AnalyticsReport Details: Goals In this example, we see out of 5 steps that can be defined per goal, the advertiser defined 3.
  15. 15. AnalysisQuality Score
  16. 16. Analysis Impression Share (Share of Voice)If you are spending less than a dollar to earn adollar, why would you ever stop? • • • • •
  17. 17. Action Sherlock Holmes : “Watson. Come at once if convenient. If inconvenient, come all the same. “ The Adventure of the Creeping Man Sir Arthur Conan Doyle
  18. 18. ActionSuggestions
  19. 19. Holmes’ Method Data Analysis Action (PAGES HTML) (PERSONNES)
  20. 20. Questions?

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