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LONG TAIL CATEGORY PAGESExamples from Bluefly, Crate andBarrel, Modcloth, Guess, FragranceNet and beau coup
CONSUMERS MISS YOU IN THE DIVIDE
THE DIVIDE IS CONTINUOUSLY EXPANDING
BLOOMREACH GETS YOU FOUNDBig Data Marketing Apps  Integrate seamlessly with site  Continuously drive traffic through  inte...
CAPTURES UNTAPPED DEMAND      Total online       demand       Demand      you could       capture                      ~ 9...
HOW BLOOMREACH WORKSCollect                  AnalyzeInterpret   Prioritize   Adapt
HOW BLOOMREACH WORKSCollect                  Analyze                                   Route to/adapt                     ...
LONG TAIL CATEGORY PAGES
GALLERY
GUESS: SIZE 7 HEEL SANDAL
GUESS: COTTON FLARE JEANS
GUESS: SNAP FRONT COTTON SHIRT
MODCLOTH: PURPLE WEDDING DRESS
MODCLOTH: CASUAL 50S DRESS
MODCLOTH: PINK LACE DRESS
CRATE AND BARREL: MODERN FLATWARESET
CRATE AND BARREL: OLD FASHIONED BARGLASS
CRATE AND BARREL: RUSTIC COFFEE TABLE
FRAGRANCENET: VERA WANG BODY LOTION
FRAGRANCENET: AVEDA PLANT BASEDSHAMPOO
FRAGRANCENET: MINT COLOGNE SPRAY
“MINT” DYNAMICALLY PULLED FROMFRAGRANCE NOTES TO CREATE PAGE
BEAU COUP: WINE PARTY DECORATIONS
BEAU COUP: BABY GIRL SHOWER FAVORS
BEAU COUP: GLASS JAR WEDDING FAVORS
BLUEFLY: KENNETH JAY LANE GOLDEARRINGS
BLUEFLY: NICOLE MILLER BLACK DRESS
BLUEFLY: PRADA BLACK SUEDE PUMPS
How to grab eCommerce by the Long Tail
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How to grab eCommerce by the Long Tail

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BloomReach helps customers like Bluefly, Crate & Barrel, Modcloth and Neiman Marcus create long tail category pages automatically and at scale.

Published in: Business, Technology

How to grab eCommerce by the Long Tail

  1. 1. LONG TAIL CATEGORY PAGESExamples from Bluefly, Crate andBarrel, Modcloth, Guess, FragranceNet and beau coup
  2. 2. CONSUMERS MISS YOU IN THE DIVIDE
  3. 3. THE DIVIDE IS CONTINUOUSLY EXPANDING
  4. 4. BLOOMREACH GETS YOU FOUNDBig Data Marketing Apps Integrate seamlessly with site Continuously drive traffic through interpretation and optimization Deliver relevant, quality user experiences to all visitors
  5. 5. CAPTURES UNTAPPED DEMAND Total online demand Demand you could capture ~ 90% add’l organic traffic from BloomSearch ~ 20% more conversion with Demand BloomLift you capture
  6. 6. HOW BLOOMREACH WORKSCollect AnalyzeInterpret Prioritize Adapt
  7. 7. HOW BLOOMREACH WORKSCollect Analyze Route to/adapt existing page Create the perfect pageInterpret Prioritize Adapt
  8. 8. LONG TAIL CATEGORY PAGES
  9. 9. GALLERY
  10. 10. GUESS: SIZE 7 HEEL SANDAL
  11. 11. GUESS: COTTON FLARE JEANS
  12. 12. GUESS: SNAP FRONT COTTON SHIRT
  13. 13. MODCLOTH: PURPLE WEDDING DRESS
  14. 14. MODCLOTH: CASUAL 50S DRESS
  15. 15. MODCLOTH: PINK LACE DRESS
  16. 16. CRATE AND BARREL: MODERN FLATWARESET
  17. 17. CRATE AND BARREL: OLD FASHIONED BARGLASS
  18. 18. CRATE AND BARREL: RUSTIC COFFEE TABLE
  19. 19. FRAGRANCENET: VERA WANG BODY LOTION
  20. 20. FRAGRANCENET: AVEDA PLANT BASEDSHAMPOO
  21. 21. FRAGRANCENET: MINT COLOGNE SPRAY
  22. 22. “MINT” DYNAMICALLY PULLED FROMFRAGRANCE NOTES TO CREATE PAGE
  23. 23. BEAU COUP: WINE PARTY DECORATIONS
  24. 24. BEAU COUP: BABY GIRL SHOWER FAVORS
  25. 25. BEAU COUP: GLASS JAR WEDDING FAVORS
  26. 26. BLUEFLY: KENNETH JAY LANE GOLDEARRINGS
  27. 27. BLUEFLY: NICOLE MILLER BLACK DRESS
  28. 28. BLUEFLY: PRADA BLACK SUEDE PUMPS

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