“But we saw that BloomSearchcould help us identify new ways that potential customers express their needs andinterests – ways that are hard Jessica Boland to anticipate – and make our Online Marketing Manager, Williams-Sonoma content more discoverable for them.”
Profile Williams-Sonoma is a specialty retailer of high-quality products for the home. These products, representing seven distinct brands – Williams-Sonoma, PotteryBarn, Pottery Barn Kids, Pbteen, West Elm, Williams-Sonoma Home, and Rejuvenation Inc. – are marketed through 592 stores, seven direct mail catalogs and six e-commerce websites.
ChallengeWilliams-Sonoma offers more than 15,000 3 tier all metalproducts on six websites, all with their own silver plated standmerchandising needs. Natural search is amongthe larger marketing programs at Williams-Sonoma but the company still struggled with sienna paisley finding new ways to bring duvet cover sham more people their sites.
SolutionWilliams-Sonoma was surprised tosee some of the long-tail phrasesthat their customers were using todescribe products of interest. “BloomSearch allows us to expand our reach in a scalable way – a way that we weren’t able to easily do ourselves.”
ResultWilliams-Sonoma has seen incremental visits and revenue across all of the five sites that have implemented BloomSearch. Conversion rates have been consistent with other marketing channels. “By helping them discover our most relevant products when they search, BloomSearch improves the visibility of our brands and gives us incremental selling opportunities.” Angela Caltagirone VP, Online Marketing, Williams-Sonoma