Ritz Interactive Case Study


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Case study of BloomReach customer Ritz Interactive.

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Ritz Interactive Case Study

  1. 1. CASE STUDY | RITZ CAMERA 01Profile ProductRitz Interactive is a network of e-commerce websites. Led by its flagship BloomSearchsites RitzCamera.com, WolfCamera.com, and BoatersWorld.com, RitzInteractive represents a diverse group of properties in different stages Impactof growth. Each site, branded and marketed individually, is dedicated to Profitable growth frombringing unique product offerings to the e-tailing shopper. increased site traffic 33%Business ChallengeNatural search is important to Ritz Interactive – it representsapproximately 33% of visits to www.ritzcamera.com and 40% of visitsto www.boatersworld.com. However, the company was looking fornew ways to improve its online businesses. “It’s easy to be stagnantor grow unprofitably,” remarks Mark Remington, Vice President and of site visits fromChief Technology Officer at Ritz Interactive. “Our mantra has alwaysbeen profitable growth.” natural searchSolution “BloomReach has beenBloomReach’s cloud marketing platform enhanced Ritz Interactive’s a spectacular programexisting strategies to reach more potential customers. “BloomSearch that has fulfilled all of ourfilled in some of the last pieces of the puzzle for us, turning our expectations.”merchandising into marketing,” Remington says. “Between making ourcontent more discoverable and thematic pages (special pages that — Mark Remingtonaddress consumers’ unmet intentions by curating and presenting the Vice Presidentmost relevant products and services from the site), BloomSearch offers and Chief Technologycapabilities that we couldn’t build ourselves.” Officer, Ritz InteractiveEasy Integration for Fast ValueRitz Interactive initiated its BloomSearch deployment in June 2011on its flagship site, www.ritzcamera.com. “The integration wentquite smoothly,” Remington reports. “One of the reasons we likeBloomSearch is that the technology is non-invasive. It was easy toplug it in and add value quickly, leveraging our existing merchandisingefforts without stepping on our existing search marketing strategies.”
  2. 2. CASE STUDY | RITZ CAMERA 02In December 2011, the company added BloomSearch towww.boatersworld.com. “With the boating season right aroundthe corner, we’re looking forward to seeing what BloomReach cando for our marine business,” says James Chang, Marketing Managerresponsible for SEO at Ritz Interactive.BloomReach Generates Profitable GrowthSince the June launch, Chang has been tracking BloomSearch’s “BloomSearch adaptsperformance carefully to make sure that the solution is helping RitzInteractive to achieve profitable growth. “We are very pleased with faster than our team canour return on investment on BloomSearch,” he states. to the new intentions and“We were doing well with natural search before BloomReach, so we interests of customers.”weren’t really sure what was going to happen,” Remington continues. — Mark Remington“What we discovered was that even a business with mature best Vice Presidentpractices in place can get a lot of additional value from BloomSearch and Chief Technologybecause it adapts faster than our team can to the new intentions andinterests of customers.” Officer, Ritz InteractiveA Partnership Approach for Mutual SuccessRitz Interactive praises the BloomReach team for taking a partnershipapproach to the relationship. According to Remington, “By makingsuggestions that are out of the box, they are able to help us as wellas themselves.” For example, www.ritzcamera.com was one of the firstsites to deploy BloomSearch thematic pages. “We worked closely withthe technical team to tune thematic pages to our needs,” he notes.“Not only did it require a minimal investment in time, we got a solidpayoff from the partnering approach.”BloomReach Makes an Impact Where it CountsChang summarizes the role of BloomReach by saying, “Everything wedo at Ritz Interactive is ROI-driven. BloomReach continues to meet ourdesired metrics, and it is one of the key initiatives that we have in ourportfolio to accomplish our goal of profitable growth.” BloomReach created the world’s first Web Relevance Engine dedicated to exposing the best content on the internet to the right consumers seeking it on search engines and social platforms. BloomReach, Inc. 399 West El Camino Real, Suite 100, Mountain View, CA 94040