Here's how BloomReached helped ecommerce sites with their search marketing ROI. Examples include Neiman Marcus, Guess, Allmodern.com (Wayfair), Beau coup, Bellacor, Drugstore.com, Modcloth, and Only Natural Pet.

1. BLOOMREACH CUSTOMER SUCCESS

2. CUSTOMER SUCCESS STORY

3. WAYFAIR’S CHALLENGE: ALLMODERN.COM
• 4.5 million products
• + different fabrics and finishes
• More than 1 billion unique items for consumers to find

6. SUCCESS SUMMARY
Challenge
Now being discovered on allmodern.com:
• 4.5 million products
“modern free standing towel rack"
• Many fabrics and finishes “ghost chairs with dining table”
“medicine cabinet made in Italy”
• More than 1 billion unique items “modern glider chair”
“contemporary lighting fixtures"
Product
• BloomSearch “BloomReach’s cloud
marketing platform delivered
measurable results. The
Results technology really works to help
more consumers find more of
• Grew site visits during first 90 days
our products.”
• Increased revenues and profits
• Increase volume of natural search traffic Ed Macri
coming from uncommon phrases Vice President, Marketing and
Business Intelligence
• Expansion to additional Wayfair LLC Wayfair LLC
sites, including wayfair.com

7. CUSTOMER SUCCESS STORY

8. AMPUSH MEDIA’S CHALLENGE: CAPTURE A
MORE HIGH-INTENT VISITORS
• Bid on more than 40,000 search terms in the last three-
month period
• Maintains aggressive conversion goals

11. SUCCESS SUMMARY
Challenge
• 40,000 search terms being bid on
• Find “reservoirs of intent” that drive
higher conversion rates
“Being data-driven is in
our DNA as a company.
Product Because BloomLift allows
us to use more of our data
• BloomLift
to our advantage, it has
helped us take a big step
Results forward.”
• 15% higher conversion rates on Chris Amos
landing pages created by BloomLift Co-Founder and Chief
Operating Officer
than on other landing pages Ampush Media
• 6% lower bounce rates
• 17% higher click-through rates to the
next stage in the conversion funnel

12. CUSTOMER SUCCESS STORY

13. BEAU-COUP: HARD-TO-FIND FAVORS AND
GIFTS
• 2,500+ products that are hard to find online or in brick-and-
mortar stores
• Many less common, long tail phrases used
“Over the last year, we have
seen a trend towards people
using a wider variety of phrases
and more words to describe the
products they want.”
Tom Cole
CEO
Beau-coup

15. SUCCESS SUMMARY
Challenge Now being discovered on
beau-coup.com:
• 2,500+ products that are hard to find
“engraveable yo-yo”
• Customers who use uncommon or long “golf theme bottle stoppers”
tail terms “hot sauce as favors”
“cupcake towel bridal showers”
“measuring tape bridal favor”
“candy scoops for wedding”
Product
• BloomSearch “BloomSearch allows
businesses to pursue the long
tail in a way that’s turnkey and
Results very easy to implement. Their
• <7 days to achieve a measurable solutions should have a place
in every Internet marketer’s
impact from BloomSearch
tool bag.”
• Majority of BloomSearch-generated
visits from new customers Tom Cole
CEO
Beau-coup

16. CUSTOMER SUCCESS STORY

17. KEY FOCUS FOR BELLACOR: CUSTOMER
ACQUISITION
• Products with long useful lives
• Focus shifted from paid channels to natural
search
• Needed a way to reach potential customers in
the long tail

19. Thematic
page

20. BELLACOR.COM EXPOSES CONTENT FOR TWICE
AS MANY KEYWORDS AS CLOSEST COMPETITOR

21. SUCCESS SUMMARY
Challenge
Now being discovered on Bellacor.com:
• Products with long useful lives drives
“leopard print bathroom accessories” “colored
focus on customer acquisition mini bedroom chandeliers”
“Texas star knobs”
• Shift to natural search channel “neon wall hangings”
• Needed to reach customers in long tail “mission mica hanging lamp”
Product
“The BloomReach Web Relevance
• BloomSearch Engine sounded and felt
fundamentally different in the way
Results that it targeted the long tail. The
problems that it solves are
• Natural search now largest source of otherwise very labor-intensive and
require a lot of knowledge and
traffic to Bellacor.com sophistication to do right, if at all.”
• Huge increase the number of phrases
driving conversions Chris Fowler
• Vast majority of BloomSearch- Director of Marketing
Bellacor
generated traffic represents new
customers

22. CUSTOMER SUCCESS STORY

23. DRUGSTORE.COMTM: GETTING UNCOMMON
MERCHANDISE FOUND
• Huge depth of merchandise
across diverse categories
• Custom content helped
products get found in
specific segments targeted
for growth
• Too time-intensive to
deploy on a broad scale

25. SUCCESS SUMMARY
Challenge Now being discovered on
drugstore.com:
• Large assortment of uncommon “captain america toothbrush”
merchandise “body wash containing salicylic acid”
“skin tight toning serum”
• Custom content gets products found but “vitamin water lip balm”
doesn’t scale “power crunch protein energy bar”
“best nail polish remover”
Product
• BloomSearch “BloomSearch allows
us to operate at scale –
something we just can’t do with
Results people alone. It offers us a
data-centric approach to
• Increases in site traffic and number of
connect our products with what
products being discovered through users want.”
natural search
• Many conversions from BloomSearch- Colin Veach
generated traffic come from new Director of Online Marketing
drugstore.com
customers

26. CUSTOMER SUCCESS STORY

27. GUESS?, INC.: STRONG BRAND WITH
COMPLEX CHANNEL STRATEGY
• 18% of visits come through natural search
• Budget focused heavily on selective group of paid search
terms

29. “BloomSearch helps us
get found in long tail
searches, which are very
focused. These visitors
have converted at much
higher rates once they
reach our site.”
Thematic page
Michael Relich
Executive Vice
President and CIO
Guess?, Inc.

30. SUCCESS SUMMARY
Challenge Now being discovered on
shop.guess.com:
• Budget focused on select paid search “cotton flare jeans”
terms “red skinny jeans for women”
“charm necklace heart key”
• Complex channel strategy limits site “long sleeve sweater dress”
“women’s over the knee boots”
optimization resources “gold evening shoes”
Products
• BloomSearch, BloomLift “BloomReach has given us
opportunities to engage
customers whom we would not
Results normally be able to engage and
• Up to 24% year-over-year increases in immerse them in our brand
experience.”
natural search traffic
• 50% higher conversion rates from Michael Relich
BloomSearch-generated traffic Executive Vice President and
CIO
• BloomReach-generated visits now drive Guess?, Inc.
approximately 25% of non-branded
natural search revenue

31. CUSTOMER SUCCESS STORY

32. MODCLOTH’S CHALLENGE: MERCHANDISE
CURATED TO A VINTAGE-INSPIRED AESTHETIC
• Tens of thousands of products carried in limited supply
• Highly distinctive product names don’t map to how people
search for products
Criterion for Karaoke
Dress
=
“Black polka-dot
dress with spaghetti
straps”

35. SUCCESS SUMMARY
Challenge
Now being discovered on ModCloth.com:
• Large and constantly growing inventory
“cream prom dress”
• Distinctive product names that don’t “red and orange a-line sundress”
necessarily map to the way customers “hot pink knit beach dress”
“high-waisted bikinis”
search
Product
• BloomSearch
“BloomSearch helps our
customers find the unique and
Results specific items they are looking
for – and makes their shopping
• 13% increase in non-branded natural experience more relevant.”
search visits
• 40% increase in visits to pages other Hema Padhu
Vice President of Marketing
than the ModCloth.com home page ModCloth.com
• Conversion rates on par with paid
search and slightly higher than overall
natural search conversion rates

36. CUSTOMER SUCCESS STORY

37. NEIMAN MARCUS DIRECT: REDUCING
FRICTION ACROSS THE MARKETING FUNNEL
• Majority of natural search traffic came from:
• Trademarked terms (terms that include the words “Neiman Marcus”)
• Terms associated with a designer
• Problem: reach potential customers with focused but less
specific intent
“black patent
leather pumps”

38. Now being discovered on
neimanmarcus.com:
“red silk ruffle blouse”
“white leather handbag with
brown handle”
“cap sleeved ruffled lace white
dress”
“gold cuff bracelet”
“BloomSearch is helping us reach someone that we would not have reached
before. It has helped us to acquire new customers because it touches people
who might not know to search for our name, and who are using phrases that
we wouldn’t purchase through paid search.”
Aaron Shockey
Vice President of Digital Marketing and Advertising
Neiman Marcus Direct

39. SUCCESS SUMMARY
Challenge
Now being discovered on
• Reach customers with focused needs neimanmarcus.com:
but who don’t necessarily think to “red silk ruffle blouse”
search on the Neiman Marcus or a “white leather handbag with brown handle”
“cap sleeved ruffled lace white dress”
designer’s name “gold cuff bracelet”
Product
“BloomSearch is helping us reach
• BloomSearch someone that we would not have
reached before. It has helped us to
acquire new customers because it
Results touches people who might not know
• Natural non-navigational search to search for our name, and who
are using phrases that we wouldn’t
among top three fastest growing purchase through paid search.”
areas in terms of year-over-year
Aaron Shockey
growth in site traffic Vice President of Digital
• Reaches new customers Marketing and Advertising
Neiman Marcus Direct
• Puts better assortment in front of
customers

40. CUSTOMER SUCCESS STORY

41. ONLY NATURAL PET STORE GETS NATURAL
PET PRODUCTS FOUND
• Goal: reach passionate pet owners who are interested in
healthy, non-toxic products
More than 95% of
phrases driving traffic
to Only Natural Pet’s
site fall outside of the
company’s top 1,000
search terms.

43. SUCCESS SUMMARY
Challenge
Now being discovered
• Reach passionate pet owners interested on OnlyNaturalPet.com:
in healthy, non-toxic products “cranberry supplement for cats”
“hemp seed for dogs”
Product “potato free grain free raw dehydrated
dog food”
“fish dog food for allergies”
• BloomSearch “dog treat advent calendars”
Results
• 37% year-over-year increase in natural
search traffic “BloomSearch has worked exactly
like the people at BloomReach said
• 40% increase in the number of phrases it would. It has been easy, and it has
for which ONP products get found been successful. You really can’t
• 70% of visitors finding site through non- ask for more.”
branded natural search are new Bob Dodge
customers Vice President Marketing
• Conversion rates comparable to Only Natural Pet Store
previous natural search conversion
rates, if not better