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BloomReach and AWS Elastic MapReduce

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Challenges surrounding Elastic Map Reduce and best practices with AWS.

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BloomReach and AWS Elastic MapReduce

  1. 1. BloomReach and AWS Elastic MapReduce Prateek Gupta – Lead Engineer 10/24/2014
  2. 2. The BloomReach Personalized Discovery Platform http://bloomreach.com/what-we- do/
  3. 3. About BloomReach’s applications Organic Search Contentunderstanding What it does Content optimization, management and measureme nt Benefit Enhanced discoverability and customer acquisition in organic searc h What it does Personalized onsite search an d navigation across devices Benefit Relevant and consistent onsite experiences for new and known users What it does Merchandising tool that understa nds products and identifies oppo rtunities Benefit Prioritize and optimize online merchandising SNAP Compas s
  4. 4. BloomReach Organic Search - Merchant Integration Merchant domain Bloomreach domain (Amazon Web Services) Cloudfront domain: brcdn.combr-trk.js pix.gif Elastic Compute Cloud domain: brsrvr.com REST API request domain: brsrvr.com Elastic Compute Cloud Javascript API response
  5. 5. BloomReach Organic Search Architecture API response REST API request Domain Name Server (DNS) AWS Load balancer Instance Instance Instance Instance Alternate Cloud Provider Multiple Availability Zones Domain request Domain response
  6. 6. Example Workflow - Personalization Compute User Features Compute Recommen dations Compute User Profile User/ Product Database Pixel Logs (S3) Extract Related Users Extract User Session
  7. 7. Elastic MapReduce (EMR) Usage • We serve 150+ customer websites  100+ million pages processed/ day  Users we see per day > 400M  Multiple hadoop steps (clusters) Usage Metric BloomReach Volume Clusters per day 1500-2000 Hadoop jobs per day 5000-6000 Instance hours per day 25,000 – 30,000
  8. 8. Elastic MapReduce Usage Growth 0 100000 200000 300000 400000 500000 600000 700000 800000 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Spot Instance SNAP Mobile SNAP Desktop Compass Instance hours/ month Organic
  9. 9. Challenges • Cost containment  On demand vs spot usage • Cost tracking  EMR tags • Cluster setup delay  Sharing clusters • Cluster lifecycle management  Terminate long-running clusters
  10. 10. Resource Selection • Dynamic resource (instance type) selection based on CPU, memory maxCpuPerUnitPrice = 0 optimalInstanceType = null For each instance_type in (Availability Zone, Region) { cpuPerUnitPrice = instance.cpuCores/instance.spotPrice if (maxCpuPerUnitPrice < cpuPerUnitPrice) { optimalInstanceType = instance_type; } }
  11. 11. Workflow Management • Makefile • A framework for flow control using python meta programming A C B D Valid Flows: A->B->C->D A->B->D->C
  12. 12. EMR Best Practices • Use spot instances for cost optimization • Use EMR tags for cost tracking • Share EMR clusters for small jobs • Keep track of long-running clusters • Use optimal resource type based on resource usage (e.g. CPU, memory) • Workflow management
  13. 13. Thank You! Prateek Gupta, Lead Engineer prateek@bloomreach.com www.bloomreach.com

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