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Contship Porto Lab - Master

Contship Italia Group presents the Porto Lab project, since 2005 opening the gates of Contship terminals to welcome young primary school students and take them on a unique experience.

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CONTSHIP PORTO LAB
WHY PORTOLAB ?
IN 2005, we started from 3 questions:
- Are our ports accesible to the people?
- Is the language we use easy to understand for
all our stakeholders?
- Are containers “transparent”?
NO
NO
NO
Porto Lab was born with the goal of transforming these three NO into YES
as a consequence, our main objectives were to:
 Open the port gates to the community
 Use a clear, direct and understandable language to talk about our job
 Literally “open” the containers, to talk about their scope and their content
YES
YES
YES
Since 2005, Contship terminals welcome young primary school
students and take them on a unique experience.
The visit, with an innovative approach, is always based on the
expertise, values and contents that ports and intermodal
terminals can provide
CONTAINER TERMINALS AS OPEN AIR LABS
The Contship Diary was created together with the Porto Lab
project, to tell more about what happens inside the port: a world
that, for safety reasons, is often closed, inaccessible and
insufficiently known, but also very interesting and fascinating.
THE PORTO LAB PROJECT
THE CONTSHIP DIARY
INTERMODAL&LOGISTICS
MARITIME TERMINALS
WHERE
MILAN - MELZO
SOCIAL RESPONSIBILITY IS A KEY ELEMENT
OF MODERN INDUSTRY MANAGEMENT
SUPPORTING TEACHERS, STUDENTS AND SCHOOLS IS A
WORTHY EFFORT, COHERENT WITH THE CONTSHIP
GROUP VALUES
WHY PORTO LAB ?
THE DYNAMIC INDUSTRIAL ENVIRONMENT OF THE PORT OFFERS MULTIPLE
OPPORTUNITIES TO ENGAGE VISITORS WITH EXCITING CONTENTS
MAKING AN EFFORT TO EXPLAIN OUR BUSINESS USING SIMPLE, DIRECT
AND EASY TO UNDERSTAND WORDS IS A VALUABLE EXERCISE FOR US
BECAUSE WE BELIEVE THAT:
SOCIAL RESPONSIBILITY
ENGAGING COMMUNITIES
CITIZENS
PORT AUTHORITIES
&
PORT COMMUNITIES STAFF
&
EMPLOYEES

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Contship Porto Lab - Master

  • 2. WHY PORTOLAB ? IN 2005, we started from 3 questions: - Are our ports accesible to the people? - Is the language we use easy to understand for all our stakeholders? - Are containers “transparent”? NO NO NO Porto Lab was born with the goal of transforming these three NO into YES as a consequence, our main objectives were to:  Open the port gates to the community  Use a clear, direct and understandable language to talk about our job  Literally “open” the containers, to talk about their scope and their content YES YES YES
  • 3. Since 2005, Contship terminals welcome young primary school students and take them on a unique experience. The visit, with an innovative approach, is always based on the expertise, values and contents that ports and intermodal terminals can provide CONTAINER TERMINALS AS OPEN AIR LABS The Contship Diary was created together with the Porto Lab project, to tell more about what happens inside the port: a world that, for safety reasons, is often closed, inaccessible and insufficiently known, but also very interesting and fascinating. THE PORTO LAB PROJECT THE CONTSHIP DIARY
  • 5. SOCIAL RESPONSIBILITY IS A KEY ELEMENT OF MODERN INDUSTRY MANAGEMENT SUPPORTING TEACHERS, STUDENTS AND SCHOOLS IS A WORTHY EFFORT, COHERENT WITH THE CONTSHIP GROUP VALUES WHY PORTO LAB ? THE DYNAMIC INDUSTRIAL ENVIRONMENT OF THE PORT OFFERS MULTIPLE OPPORTUNITIES TO ENGAGE VISITORS WITH EXCITING CONTENTS MAKING AN EFFORT TO EXPLAIN OUR BUSINESS USING SIMPLE, DIRECT AND EASY TO UNDERSTAND WORDS IS A VALUABLE EXERCISE FOR US BECAUSE WE BELIEVE THAT:
  • 6. SOCIAL RESPONSIBILITY ENGAGING COMMUNITIES CITIZENS PORT AUTHORITIES & PORT COMMUNITIES STAFF & EMPLOYEES
  • 7. SUPPORTING STUDENTS AND TEACHERS Porto Lab is a great resource for teachers, because the best setting for a lesson is outdoors. Instead of just reading the facts from a book, through Porto Lab experiences I can present and discuss with my students different subject topics, like Maths, Science, Geography, and many more. Sonia Fedele Elementary School Teacher Participated in Porto Lab in 2008 CLICK FOR VIDEO (ITA)
  • 8. AN OPPORTUNITY TO SHARE INTERESTING CONTENTS TALKING ABOUT.... INFORMATION TECHNOLOGY JOBS AND CARREERS SAFETY AND SECURITY HISTORY GEOGRAPHY ECONOMY AND SUPPLY CHAIN ...and much more!
  • 9. EXPLAIN OUR BUSINESS USING SIMPLE, DIRECT AND EASY WORDS
  • 10. TIMELINE 1992-2016 2005 FIRST YEAR OF PORTO LAB 2016 10° CONTSHIP DIARY 11° YEAR OF PORTO LAB 2006 FIRST CONTSHIP DIARY IL DIARIO DEL MARE 1992 FIRST PORTO LAB ACADEMY 2008
  • 11. PORTO LAB TODAY: 2016 / 2017
  • 12. OCTOBER / JANUARY: PRESENTATION AND TEACHERS ENGAGEMENT JANUARY / APRIL: KIDS PORT VISIT AND EXPERIENCE AFTER THE VISIT: BACK TO SCHOOL DIDACTICS AND FOLLOW UP SEPTEMBER: NEW EDITION OF THE CONTSHIP DIARY PREPARING THE PERFECT VISIT: A YEAR LONG PROJECT FROM SET UP... ...TO FOLLOW UP
  • 13. ANATOMY OF A PORTO LAB VISIT 10.30 AM BREAK 9.30 AM THE STUDENTS, ESCORTED BY PORTO LAB TUTORS, ENTER THE TERMINAL ON THEIR BUS 9.45 AM INDOOR BRIEFING AND DISCUSSION WITH THE TUTORS, DELIVERY OF PORTO LAB KITS (HELMET, HIGH VISIBILITY JACKET, PASS, ETC.) 10.45 AM VISIT TO THE TERMINAL AND TOUR OF THE MAIN OPERATIONAL AREAS, WITH LIVE EXPLANATION OF KEY OPERATIONS, ROLES AND EQUIPMENT 11.30 AM INTERVENTION OF REPRESENTATIVES OF THE COAST GUARD / THE CUSTOMS AGENCY / INAIL / PORT VETERINARIES 12.00 AM GROUP PHOTO AND GOODBYE
  • 14. Class hosted every week (on average) Primary classroms in 10 years Students Diaries already distributed 1 850 20,000 100,000 PORTO LAB IN NUMBERS
  • 15. DIGITAL PRESENCE: WWW.PORTOLAB.IT DIRECT CONTACT WITH OUR EXPERT, SUPPORTING TEACHERS IN DEVELOPING HIGH QUALITY VISITS AND ENGAGING LESSONS
  • 16. DIGITAL PRESENCE: SOCIAL NETWORKS FOR AN AGILE, INTERACTIVE AND BIDIRECTIONAL COMMUNICATION
  • 17. PROJECT PARTNERS SUSTAINING THE PORTO LAB PROJECT FOR MORE THAN 10 YEARS WOULDN’T HAVE BEEN POSSIBLE WITHOUT A LONG TERM COLLABORATION WITH PARTNERS WHO SHARE OUR OBJECTIVE AND VISION
  • 18. IN-HOUSE PROJECT, +10 YEARS COMMITMENT COMMUNITY ENGAGEMENT CONCRETE & STRAIGHTFORWARD COMMUNICATION CO-MARKETING AND CROSS-LEARNING WITH KEY PARTNERS WRAP UP & KEY ELEMENTS
  • 19. YOUR ITALIAN PARTNER OF CHOICE follow us on w w w .c o n t s h i p i t a l i a . c o m