Facebook Insights

803 views

Published on

An overview of the new Facebook Insights for brand pages.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
803
On SlideShare
0
From Embeds
0
Number of Embeds
279
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook Insights

  1. 1. New Facebook InsightsAugust 26, 2012 © Scenario Consulting Private Limited 1
  2. 2. Reach Potential Reach • It is total number of fans multiplied by friends of fans • The number of unique people who have seen the post. It includes fans, friends of Total Reach fans and people who saw any ads, sponsored stories pointing towards page.8/26/2012 © Scenario Consulting Private Limited 2
  3. 3. Metrics at top of Insights tab8/26/2012 © Scenario Consulting Private Limited 3
  4. 4. “People Talking About This” Indicates how many people are actually talking about your business to their trends Includes everyone who:  Liked the page  Liked, commented on, or shared a page post  Answered a question asked from the page  Responded to your event  Mentioned the Page  Tagged photo from the Page  Checked in or recommended your Place8/26/2012 © Scenario Consulting Private Limited 4
  5. 5. Plan content basis response8/26/2012 © Scenario Consulting Private Limited 5
  6. 6. Reach8/26/2012 © Scenario Consulting Private Limited 6
  7. 7. Engaged Users8/26/2012 © Scenario Consulting Private Limited 7
  8. 8. Engaged Users – „Talking About This‟8/26/2012 © Scenario Consulting Private Limited 8
  9. 9. Know your fans betterThere is also a view available for reach by demographics 8/26/2012 © Scenario Consulting Private Limited 9
  10. 10. New Likes8/26/2012 © Scenario Consulting Private Limited 10
  11. 11. Sources of Likes & Tab views8/26/2012 © Scenario Consulting Private Limited 11
  12. 12. Thank You

×