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E4m public relations summit talk, new delhi - 21 may 2010

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I have been evangelizing social media for a long time now and the direction that we take now is going to decide how social media will evolve.

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E4m public relations summit talk, new delhi - 21 may 2010

  1. 1. May 22, 2010 © Scenario Consulting Private Limited
  2. 2. 21 May 2010 May 22, 2010 © Scenario Consulting Private Limited
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  4. 5. May 22, 2010 © Scenario Consulting Private Limited
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  8. 9. 05/22/10 © Scenario Consulting Private Limited
  9. 10. May 22, 2010 © Scenario Consulting Private Limited
  10. 11. Conversation Audits and Analytics 05/22/10 © Scenario Consulting Private Limited
  11. 12. Crisis Preparedness 05/22/10 © Scenario Consulting Private Limited
  12. 13. Influencer Relationship Programme 05/22/10 © Scenario Consulting Private Limited
  13. 14. <ul><li>Establishing a long-term symbiotic relationship with key stakeholders, seeded online to: </li></ul><ul><ul><li>Establish one-on-one engagement </li></ul></ul><ul><ul><li>Influence opinion favourably </li></ul></ul><ul><ul><li>Leading to trust and support </li></ul></ul><ul><li>Collaborate to gain: </li></ul><ul><ul><li>Insights </li></ul></ul><ul><ul><li>Amplify and viral relevant messages online and on mainstream media </li></ul></ul><ul><ul><li>Support on issues </li></ul></ul><ul><ul><li>Ready ear during possible crises </li></ul></ul>Friends and Influencers Programme 05/22/10 © Scenario Consulting Private Limited
  14. 15. <ul><li>It’s the term we use to describe locations/ addresses where stakeholders can come to find us </li></ul><ul><li>From a central location on our server in form of a media room/ or a micro site to Social Media Channels like </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>SocialFootprints™ 05/22/10 © Scenario Consulting Private Limited
  15. 16. AmpliFire ™ to act as multiplier <ul><li>Add a punch to your ongoing offline initiatives by leveraging social media tools </li></ul><ul><li>Action this through </li></ul>05/22/10 © Scenario Consulting Private Limited
  16. 17. Customer care online 05/22/10 © Scenario Consulting Private Limited
  17. 18. Measuring ROE 05/22/10 © Scenario Consulting Private Limited
  18. 19. May 22, 2010 © Scenario Consulting Private Limited
  19. 20. May 22, 2010 © Scenario Consulting Private Limited
  20. 21. May 22, 2010 © Scenario Consulting Private Limited
  21. 22. May 22, 2010 © Scenario Consulting Private Limited
  22. 23. May 22, 2010 © Scenario Consulting Private Limited
  23. 24. Sales Pitch V/s Conversations 05/22/10 © Scenario Consulting Private Limited
  24. 26. Social Media is influencing opinion 05/22/10 © Scenario Consulting Private Limited Company website Advertising Media BTL Others Peer Reviews Marketer’s view (Transparent, conversational) Expert Opinion Stakeholder
  25. 28. Social Media Cycle
  26. 30. May 22, 2010 © Scenario Consulting Private Limited
  27. 32. May 22, 2010 © Scenario Consulting Private Limited
  28. 34. May 22, 2010 © Scenario Consulting Private Limited
  29. 44. Check us out 05/22/10 © Scenario Consulting Private Limited www.blogworks.in www.indiasocial.in
  30. 45. Connect with me 05/22/10 © Scenario Consulting Private Limited Email: rajesh.lalwani@blogworks.in Hand phone: +91-9810640163

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