Creative Commons 101

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All about Creative Commons - What, why, licenses, attribution, embedding

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Creative Commons 101

  1. 1. helping createbrands for the futureAll content copyright
  2. 2. Creative Commons is a non-profitorganization that enables to increasethe amount of creativity (cultural,educational and scientific content) inthe “commons” - the body of workthat is available to the public for freeand legal sharing, use, repurposingand remixingIMAGE2what is creative commons?
  3. 3. Bloggers, journalists, webmasters,artist, educator, scientist or othercreator looking for content that onecan freely and legally use.In other words, EVERYONE!IMAGE3who uses creative commons?
  4. 4. A Creative Commons License is astandard way for content creators togrant someone else permission to usetheir work. A Creative Common Licenseis used when an author wants to givepeople the right to share, use or buildupon a work that they have created. Itallows using the author‟s work whilestill protecting his/her intellectualproperty.IMAGE4what is creative commons license?
  5. 5. 5why use creative commons license?Licenses helpthe user toattributecorrectlyLicenses provideglobalrecognitionLicenses help tofurther sharethe newlycreated workUSER CREATORLicenses areeasy tounderstandLicenses areeasy to chooseEvery CCLicense appliesworldwideLicenses helpavoid abuse ofIntellectualPropertyLicenses help toscale content
  6. 6. 6how does creative commons license work?CREATORChoose aLicenseChangeCopyrightterms
  7. 7. 7how does creative commons license work?USERLook forcontent thatyou canfreely useAttribute theoriginalcreator
  8. 8. ATTRIBUTION (CC BY) – Others cancopy, distribute, display, perform andremix your work if they credit yourname as requested by youSHAREALIKE (SA) – Others candistribute your work only under alicense identical to the one you havechosen for your workNO DERIVATIVE WORKS (ND) – Otherscan only copy, distribute, display orperform exact copies of your workNON-COMMERCIAL (NC) – Others cancopy, distribute, display, perform orremix your work but for non-commercial purposes only8what are the creative commons key license terms?
  9. 9. The three layers of licenses ensure thatthe spectrum of rights is not just a legalconcept. It‟s something that thecreators of works can understand, theirusers can understand, and even theWeb itself can understand.9what are the three layers of creative commons licenses?Legal CodeMachineReadableHumanReadable
  10. 10. 10what are the types of creative commons licenses?ATTRIBUTION (CC BY) – Lets one distribute, remix, tweak and buildupon the original work even commercially as long as originalcreation credit is givenMost FreeLeast FreeFORUSERATTRIBUTION (CC BY - SA) – Lets others remix, tweak, and build uponyour work even for commercial purposes, as long as they credit youand license their new creations under the identical terms. All newworks based on yours will carry the same license, so any derivativeswill also allow commercial use.ATTRIBUTION-NODERVIS (CC BY-ND) – Allows for redistribution,commercial and non-commercial as long as it is passed alongunchanged and in whole, with credit to the original workATTRIBUTION-NON COMMERCIAL (CC BY-NC) – Lets one distribute, remix,tweak and build upon the original work non-commercially. The newwork must acknowledge the original work but one does not have tolicense one‟s derivative works on the same termsATTRIBUTION-NON COMMERCIAL-SHAREALIKE (CC BY-NC-SA)– Lets onedistribute, remix, tweak and build upon the original work non-commercially, as long as one credits the original work and licenseone‟s new creations under the identical termsATTRIBUTION-NON COMMERCIAL-NODERVIS (CC BY-NC-ND) – Onlyallows one to download the original work and share it with others aslong as one credits the original work. One cannot change theoriginal work in anyways or use it commercially.
  11. 11. 11creative commons license summaryCC BYCC BY - SACC BY - NDCC BY - NCCC BY – NC - SACC BY – NC - NDCopy &PublishAttributionRequiredCommercial UseModify &AdaptChangeLicense
  12. 12. 12how to attribute?photosThere is not one correct way to attribute. One must attribute to the best of his abilityusing the available informationOne must include:THE AUTHOR:• Name/pseudonym/username• Link to the author‟sprofileTITLETITLE OF THE WORK:• Title of the work• Link where theoriginal photo ishostedCC LICENSE TYPE:• CC License name• Link to the full licenseCOPYRIGHT NOTICES:• Leave notices intact whenyou credit the work• Include other parties asrequested by the creator
  13. 13. 13how to attribute?photosExamples:Source: http://www.dartmouth.edu/~ahrc/resources/ccattribute.html
  14. 14. 14how to attribute?blogsOne must include:THE AUTHOR:• Name/pseudonym/username• Link to the author‟sprofileTITLE TITLE OF THE WORK:• Title of the work• Link to the original workCC LICENSE TYPE:• CC License name• Link to the full licenseExample:Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creative_commons_attributions
  15. 15. 15how to attribute?booksOne must include:THE AUTHOR:• Name/pseudonym/username• Link to theauthor‟s profileTITLETITLE OF THE WORK:• Title of the work• Link to the originalworkCC LICENSE TYPE:• CC License name• Link to the full license /written near the authorand the title if it‟s a hardcopyExample:Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creative_commons_attributions
  16. 16. 16how to attribute?online videosOne must include:THE AUTHOR:• Name/pseudonym/username• Link to the author‟sprofileTITLETITLE OF THE WORK:• Title of the work• Link to the original workCC LICENSE TYPE:• CC License name• License written into creditsat end of video. Ideally makethe text clickable to theoriginal work. Put links tothe original work and thelicense terms in theinformation section for theparticular work (i.e. on theright in YouTube).Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creative_commons_attributions
  17. 17. 17how to attribute?online videosExamples:Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creative_commons_attributions, http://www.youtube.com/watch?v=fDbbdeIXO0w#t=3m0s
  18. 18. 18how to attribute?photos / drawings / illustrationsOne must include:THE AUTHOR:• Name/pseudonym/username• Link to the author‟s profileTITLETITLE OF THE WORK:• Title of the work• Link to the original workCC LICENSE TYPE:• CC License name• License (with linkonline) or in closeproximity to thetangible work(either in the borderor directly on thework, if applicable).Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creative_commons_attributionsExample:
  19. 19. 19how to embed CC Licenses into resources?For websites & webpagesGo to the creative commons websiteChoose the specific CC license that you require andappropriate jurisdiction, and in particular whether youwish to choose a ported license (jurisdiction specificlicense) or unported license (without a specifiedjurisdiction)Make sure that your resource contains information aboutauthorship and contact details (such as an email address)Select the license you have chosenScroll to the bottom of the page andselect „Use this license for your own work‟Embed the html code that is given intoyour own website or web page that hostyour resourceSource: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicencesbp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog
  20. 20. 20how to embed CC Licenses into resources?For blogsChoose a licenseCopy the code - On the "Mark your content" page of the license process,copy the code provided by highlighting it with your mouse and hittingctrl-cPaste code into your Blogger TemplateLog into your Blogger blog, then click the Template tab to edit thecode. Near the end of the template code, before you see</body></html>, paste in the code copied in the previous step byclicking the page and hitting ctrl-v (command-v on a Mac).Click "Save Template Changes" then republish your blog to add yourlicense to your Blogger site.Source: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicencesbp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog
  21. 21. 21how to embed CC Licenses into resources?For MS Office documents (Word, Excel, Powerpoint)Download the plug-in from MicrosoftResearchClick on the „Creative Commons‟ link in FILEChoose the specific CC license that you require andappropriate jurisdiction, and in particular whether youwish to choose a ported license (jurisdiction specificlicense) or unported license (without a specifiedjurisdiction)Make sure that your resource contains informationabout authorship and contact details (such as an emailaddress)Source: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicencesbp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog
  22. 22. 22how to embed CC Licenses into resources?For podcasts & other audio/visual resourcesGo to the creative commons websiteChoose the specific CC license that you require andappropriate jurisdiction, and in particular whether you wish tochoose a ported license (jurisdiction specific license) orunported license (without a specified jurisdiction)Make sure that your resource contains information aboutauthorship and contact details (such as an email address)Follow these instructionsYou can also put the CC licence terms into any textdescriptions if you are using Flickr, YouTube etc.Source: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicencesbp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog
  23. 23. 23how to embed CC Licenses into resources?For RSS and ATOMGo to the creative commons websiteChoose the specific CC license that you require andappropriate jurisdiction, and in particular whether you wish tochoose a ported license (jurisdiction specific license) orunported license (without a specified jurisdiction)Make sure that your resource contains information aboutauthorship and contact details (such as an email address)Follow these instructionsSource: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicencesbp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog
  24. 24. There is so much creativity out there.We continuously walk towardsexcellence and improving our projects.Photography, fonts, music and code areperfect examples. Looking for objectsand existing implementations is oftenquicker and more practical thancreating your own. For professionals,understanding the boundaries of alicense is critical; with this knowledge,one would be surprised by what isavailable. Understanding copyright andlicenses allows us to what we are bestat: BE CREATIVE!IMAGE24be creative
  25. 25. thank youblogworks.in

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