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helping create
brands for the future
All content copyright
DIGITAL SHOPPER RELEVANCY
Key India Takeaways from the Capgemini Digital
Shoppers Report 2014
DIGITAL IS IMPACTING YOUR
RETAIL BUSINESS
INDIA IS ON TOP ON ALL
PARAMETERS
Not only on awareness, but at all stages of product
purchase journey
THE DIGITAL MIX HAS GONE
BEYOND SOCIAL MEDIA
The need for native mobile apps and owned digital
assets is evermore.
INSIGHTS YOU SHOULD KNOW
INDIAN SHOPPERS PLACE HIGH
IMPORTANCE ON SOCIAL MEDIA
India places much higher importance on social media for
product info...
ONLINE SHOPPING IS SOON TO
TAKE OVER IN-STORE SHOPPING
• 51% agree that they will spend more money online
than in the stor...
FASHION SHOWING THE WAY,
ELECTRONICS 2ND
61% have bought a ‘Fashion’ product online in the last 6
months, up 9% from 52% i...
FASHION AND ELECTRONICS SHOWING THE WAY
INDIA HAS HIGHTEST PERCENTAGE
OF DIGITALLY-SAVVY SHOPPERS
84% of the Indian shoppers are regular online shoppers,
highest ...
INDIA HAS HIGHTEST PERCENTAGE OF DIGITALLY-SAVVY
SHOPPERS
INDIA IS THE MOST INTERESTED
COUNTRY TO RECEIVE PERSONALISED
OFFERS
46% of Indian shoppers rated receiving personalized
of...
INDIA IS THE MOST INTERESTED COUNTRY TO RECEIVE
PERSONALISED OFFERS
SHOPPERS DON’T PREFER MIDDLE
MEN
53% anticipate an increase in ordering direct from a
manufacturer via an app/ website.
PAY LESS ONLINE
Across all markets, 70% of respondents agree or strongly
agree that they expect online prices to be lower ...
INDIANS RATE INTERNET SITE TO
HAVE A HIGHER IMPORTANCE
Indian respondents rated Internet site to have a higher
importance ...
DIGITALLY-SAVVY HIGH-GROWTH MARKETS
THANK YOU
www.blogworks.in
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Digital shoppers report: India highlights

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Key India Takeaways from the Capgemini Digital Shoppers Report 2014 that you should know:

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Digital shoppers report: India highlights

  1. 1. helping create brands for the future All content copyright
  2. 2. DIGITAL SHOPPER RELEVANCY Key India Takeaways from the Capgemini Digital Shoppers Report 2014
  3. 3. DIGITAL IS IMPACTING YOUR RETAIL BUSINESS
  4. 4. INDIA IS ON TOP ON ALL PARAMETERS Not only on awareness, but at all stages of product purchase journey
  5. 5. THE DIGITAL MIX HAS GONE BEYOND SOCIAL MEDIA The need for native mobile apps and owned digital assets is evermore.
  6. 6. INSIGHTS YOU SHOULD KNOW
  7. 7. INDIAN SHOPPERS PLACE HIGH IMPORTANCE ON SOCIAL MEDIA India places much higher importance on social media for product information, doing price-comparisons and purchasing products, (3.93 on a scale of 1 to 5)
  8. 8. ONLINE SHOPPING IS SOON TO TAKE OVER IN-STORE SHOPPING • 51% agree that they will spend more money online than in the store • 48% agree they will use stores increasingly as showrooms rather than purchase destinations
  9. 9. FASHION SHOWING THE WAY, ELECTRONICS 2ND 61% have bought a ‘Fashion’ product online in the last 6 months, up 9% from 52% in 2012. 56% have bought Electronics products in the same duration, up 4% from 54% in 2012.
  10. 10. FASHION AND ELECTRONICS SHOWING THE WAY
  11. 11. INDIA HAS HIGHTEST PERCENTAGE OF DIGITALLY-SAVVY SHOPPERS 84% of the Indian shoppers are regular online shoppers, highest amongst the digital shopper profiles, in high- growth markets.
  12. 12. INDIA HAS HIGHTEST PERCENTAGE OF DIGITALLY-SAVVY SHOPPERS
  13. 13. INDIA IS THE MOST INTERESTED COUNTRY TO RECEIVE PERSONALISED OFFERS 46% of Indian shoppers rated receiving personalized offers and recommendations as ‘extremely important’ at awareness stage
  14. 14. INDIA IS THE MOST INTERESTED COUNTRY TO RECEIVE PERSONALISED OFFERS
  15. 15. SHOPPERS DON’T PREFER MIDDLE MEN 53% anticipate an increase in ordering direct from a manufacturer via an app/ website.
  16. 16. PAY LESS ONLINE Across all markets, 70% of respondents agree or strongly agree that they expect online prices to be lower than those in physical store and catalogs
  17. 17. INDIANS RATE INTERNET SITE TO HAVE A HIGHER IMPORTANCE Indian respondents rated Internet site to have a higher importance in the purchase and payment of a product, followed by traditional store experience or in-store technology.
  18. 18. DIGITALLY-SAVVY HIGH-GROWTH MARKETS
  19. 19. THANK YOU www.blogworks.in

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