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Automobiles are one of the most actively discussed and researched categories on social media. Auto manufacturers are increasingly leveraging platforms like Facebook, Twitter, Youtube, blogs and forums along with owned digital assets ahead of new product launches or as part of marketing initiatives.
The Blogworks’ IndiaAuto Social Index tracks the most mentioned and the most vibrant brands (inspired by the Net Promoter Score), which is the difference between the percentage of positive mentions and the percentage of negative mentions as also ranks brands on mentions of attributes ranging from ‘Price’ to ‘Customer Service’ .
We announced our IndiaAuto Social Index results for the month of July 2013 today. The report helps auto brands to monitor their performance vis-à-vis their competitors over a period of time. This monthly report shows online movements in brand conversations and impact.