Understanding Social Media Marketing Truths and Myths

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Http://www.mintsocial.com - Accelerate your online marketing by understanding social media marketing truths and myths to determine the top areas to focus on for generating leads for your business. This presentation will help with developing a social media strategy, a content marketing plan and how to be become the most relevant search result in search engines and social networks within a specific geographical area.

You may also learn more on lead generation strategies with social media and content marketing at: http://bit.ly/JJPe7C

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Understanding Social Media Marketing Truths and Myths

  1. 1. Demystifying Social Media… By Matthew O’Brien @Blogster 480-818-MINTMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  2. 2. Matt O’Brien CEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  3. 3. Matt O’Brien CEO Mint SocialMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  4. 4. Social media requires sharing personal information Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  5. 5. Deep Thoughts…
  6. 6. Deep Thoughts…
  7. 7. Deep Thoughts…
  8. 8. Your WebsiteIs one of Millions
  9. 9. Where people spend their time
  10. 10. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online?
  11. 11. You need to have 100s of fans and followers to get results Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  12. 12. Influencers •have large networks •are the most active online •use mobile devicesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  13. 13. Social and Mobile Users …are influencers Consumers who use social networks and smartphones ….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Solid value”Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  14. 14. Nearly all consumers shop online Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  15. 15. Nearly All Consumers (97%) Now Use Online Media to Shop Locally • Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.aspSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
  16. 16. Smartphone Use has Taken Off 50% 31% 45% 45% 45% 40% 45% 45% 40% 37% 34% 40% 35% 30% 34% 33% 32% 31% 30% 25% 26% 27% 25% 20% 24% 20% 21% 15% 18% 10% 5% 0% Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Hispanic White African American Asian Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: HubspotMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  17. 17. Searches on Mobile DevicesSearch engine queries……… 9%Non-search engine queries(Facebook, Craigslist)………. 22%Local business searchers using social networks……… 9% (% using Facebook……………93%)Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  18. 18. There are 10 spots in Google for being on the first page (SERP) Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  19. 19. Google “7 Pack”Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  20. 20. 50% of searches go to Google MapsMatt O’Brien | MintSocial.com |Geo-SoMo™ @Blogster @Mint_Social
  21. 21. Google Maps 50% of the traffic to Google Maps… do business with the top 3 resultsMatt O’Brien | MintSocial.com |Geo-SoMo™ @Blogster @Mint_Social
  22. 22. 45% of consumers search blindMatt O’Brien | MintSocial.com |Geo-SoMo™ @Blogster @Mint_Social
  23. 23. pizza …they search with general keyword termsMatt O’Brien | MintSocial.com |Geo-SoMo™ @Blogster @Mint_Social
  24. 24. Local Searchers Have products and services in mind …not sure whereMatt O’Brien | MintSocial.com |Geo-SoMo™ @Blogster @Mint_Social
  25. 25. Do you want the good news or bad news Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  26. 26. Google Maps 49,884,000 Pre-designed, Pre- indexed SEO optimized websites.Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  27. 27. Google Maps 90% of customers are using Google Maps to find local businesses BUT…Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  28. 28. Google Maps Less than 7% of Businesses have claimed their listing!Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  29. 29. Google Maps 60% of Google Maps Searches are on Mobile DevicesMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  30. 30. If your business has the most reviews in Google, you will be on top Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  31. 31. Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  32. 32. Top 10 Results in Google• Articles• Videos• Blogs• Social Networks• Websites• Press Releases• PowerPoints• Photos• Audio (Podcasts)
  33. 33. Visibility Multiplier Effect Views Content Engine Blogs Profiles Articles PR Docs, PPT Video Website Photo Audio (SEO and PPC) TimeMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  34. 34. Creating social media content is a lot of work Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  35. 35. Geosomo [gee-oh-so-moe] Geographically targeted mobile social media marketing • Integrates online & offline • Improves customer experience • Offers better tracking/analyticsMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  36. 36. Geo-SoMo = Geo-Tag Your Content with Smartphone
  37. 37. Visibility Multiplier Effect 1 Document 50+ sites Published Weekly 50X – 1000X more traffic to your website
  38. 38. Existing Content(Press Release) Repurpose PR into 4 NEW Media Formats - Article - Blog Post - Social/SEO PR - Social Network Update (ie: Facebook, Twitter)Drive Traffic toCall to Action Page“Application Process”
  39. 39. Social media marketing can be automated Truth or MythMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  40. 40. Social Media Marketing Dashboards
  41. 41. Content Made Easier• Evergreen Content –no expiration date (e.g. – videos, trending data, white papers, brochures, corporate marketing materials, etc.)• Seasonal & Promotional Content (e.g. – events, activities, trending news, etc.)• Partners and Industry Experts (brand evangelists, complimentary sites and social)• Community and Charitable Engagements• Competition Shhh……this is a Content Strategy
  42. 42. Are You anInfluencerOffline ? Online + QR + Reviews + Testimonials = Credibility & Rankings (…local search domination)
  43. 43. Top Responsibilities for Being Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………………..66%Matt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  44. 44. Mint Social is an award winning social media marketing and online branding company. We accelerate online marketing to help businesses get found online. Mint Social will: • build your content marketing engine • direct your marketing to where 75% of Internet users are • connect your business with prospects and customers IN THE NEWS CLIENTSMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com
  45. 45. Matt O’Brien @Blogster - @Mint_Social 480-818-MINT mint@MintSocial.com @BlogsterMatt O’Brien | Mint Social | facebook.com/mintsocial | @Mint_Social | @Blogster | Mintsocial.com

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