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This presentation by Matt O'Brien of http://www.MintSocial.com given to http://www.azceh.org offers strategies for leveraging the advantage non-profit organizations have over other businesses when it comes to social media marketing and how to align your altruistic marketing message for growing online donations and for recruiting volunteers.
Understanding social media for non-profit organizations and how to measure and monetize the results. We will present social media marketing strategies, success stories and ways to determine ROI.
Learn how to be a top search in local and mobile marketing, what other non-profits are doing (a success story) and new strategies for effectively leveraging social media for your organization.
The take-aways will include:
1. How to launch a branded, social media marketing strategy (social media footprint)
2. Determining the best social networking tools to use to grow your non-profit business
3. How to create your own syndicated marketing channels to promote your organization online
4. Ways to generate revenue, increase donations and measure ROI with social media marketing
Special guest presenter, Kevin Gralen of http://www.shoptab.net on Facebook ecommerce app for donations and online sales for Non-profits with Facebook.