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Type T Marketer by Matt O'Brien - Mint Social


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The birth of the Type-T Marketer
Type T marketers are in constant search of new challenges and view no marketing activity as too great of risk for the potential ROI, especially when proper preparation is taken. Where the New Media marketer backs down from risk is where the Type T excels. Type T Marketers have few if any perceived limitations and this is more at

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Type T Marketer by Matt O'Brien - Mint Social

  1. 1. Are you a Risk-taker? How Behavior & Personality Types Impact Marketing Matthew O’Brien (Type T, Multi Media Marketer) excerpts from Frank Farley (Type T Founder)
  2. 2. TYPE ‘A’ (Outgoing) TYPE ‘B’ (Risk-adverse) TYPE ‘ T ’ (Thrill-Seeker) PERSONALITY TYPES
  3. 3. TYPE ‘A’ (Outgoing) TYPE ‘B’ (Risk-adverse) S-S/R-T Curve Risk Line of Perception Credit – Frank Farley PERSONALITY BEHAVIORS
  4. 4. TYPE ‘A’ (Outgoing) TYPE ‘B’ (Risk-adverse) TYPE ‘ T ’ (Thrill-Seeker) S-S/R-T Curve Risk Line Credit – Frank Farley PERSONALITY BEHAVIORS
  5. 5. New Media Traditional Media Risk/ROI Curve Risk Line of Perception MARKETING STRATEGY
  6. 6. New Media Traditional Media Type T Marketer Risk/ROI Curve MARKETING STRATEGY Risk Line
  7. 7. <ul><li>Traditional Media Marketers </li></ul><ul><ul><li>Low to medium threshold for change </li></ul></ul><ul><ul><li>Avoid new challenges due to perceived limits </li></ul></ul><ul><ul><li>Character trait is steady &/or analytical </li></ul></ul><ul><ul><li>Mindset </li></ul></ul><ul><ul><li>CFO </li></ul></ul>PERSONALITY TYPES AS MARKETERS
  8. 8. <ul><li>New Media Marketers </li></ul><ul><ul><li>Medium to high threshold for change </li></ul></ul><ul><ul><li>Seek challenges but have a perceived limits </li></ul></ul><ul><ul><li>Character trait is director &/or influencer </li></ul></ul><ul><ul><li>Mindset </li></ul></ul><ul><ul><li>CMO </li></ul></ul>PERSONALITY TYPES AS MARKETERS
  9. 9. <ul><li>Type T Marketers (Multi Media) </li></ul><ul><ul><li>High threshold for change and risk </li></ul></ul><ul><ul><li>Seek challenges with limited boundaries </li></ul></ul><ul><ul><li>Character trait is Director, Influencer </li></ul></ul><ul><ul><li>Mindset </li></ul></ul><ul><ul><li>Seasoned Entrepreneur </li></ul></ul><ul><ul><li>CMO – CEO </li></ul></ul>PERSONALITY TYPES AS MARKETERS
  10. 10. Behavioral Types Marketing to… Dominant Competitive Analytical Methodical Details Amiable Humanistic Emotion Influencers Spontaneous Entertain Empower
  11. 11. Directors <ul><li>Bottom line people </li></ul><ul><ul><li>Results </li></ul></ul><ul><ul><li>ROI </li></ul></ul><ul><li>Stick to the facts </li></ul><ul><ul><li>Bullets </li></ul></ul><ul><ul><li>Less creative </li></ul></ul><ul><li>Content Types </li></ul><ul><li>Exec. Summary </li></ul><ul><li>Presentations, Reviews </li></ul>Empower
  12. 12. <ul><li>Feelings driven </li></ul><ul><ul><li>Products makes them feel good </li></ul></ul><ul><ul><li>Ego (how product will impress others) </li></ul></ul><ul><li>Visuals (what their life could be like if…) </li></ul><ul><li>Content Types </li></ul><ul><li>PPT, Photos, Video </li></ul><ul><li>Testimonials, PR </li></ul>Influencers, Socializers Entertain
  13. 13. <ul><li>Facts, stats and features </li></ul><ul><ul><li>How product works </li></ul></ul><ul><ul><li>Answer why (include figures supporting results) </li></ul></ul><ul><li>Data Driven </li></ul><ul><li>Content Types </li></ul><ul><li>Case Studies w/ Stats, </li></ul><ul><li>White Papers, Articles, </li></ul><ul><li>Certifications </li></ul>Analyticals Details
  14. 14. <ul><li>Compassionate and caring </li></ul><ul><li>Help them solve a problem </li></ul><ul><li>How will your product help others </li></ul><ul><li>Need assurance </li></ul><ul><ul><li>Success stories </li></ul></ul><ul><ul><li>testimonials </li></ul></ul><ul><ul><li>Content Types </li></ul></ul><ul><ul><li>Blogs/Forums, Coupons </li></ul></ul><ul><ul><li>Videos, PR, giving back </li></ul></ul>Amiables Emotion
  15. 15. <ul><ul><li>Video..………………… </li></ul></ul><ul><ul><li>Photos………………… </li></ul></ul><ul><ul><li>Articles……………….. </li></ul></ul><ul><ul><li>Whitepapers………. </li></ul></ul><ul><ul><li>PowerPoints……….. </li></ul></ul><ul><ul><li>Press Releases…….. </li></ul></ul><ul><ul><li>Blogs…………………… </li></ul></ul><ul><ul><li>Case Studies……….. </li></ul></ul><ul><ul><li>Testimonials……….. </li></ul></ul><ul><ul><li>Audio………………….. </li></ul></ul>Multi Media Marketing to your Target Audience <ul><ul><li>Influencer </li></ul></ul><ul><ul><li>ALL (but especially Influencer) </li></ul></ul><ul><ul><li>Analyticals </li></ul></ul><ul><ul><li>Analyticals, Directors </li></ul></ul><ul><ul><li>Influencers, Directors </li></ul></ul><ul><ul><li>Amiables, Influencers </li></ul></ul><ul><ul><li>All (depending on content) </li></ul></ul><ul><ul><li>Analyticals, Directors </li></ul></ul><ul><ul><li>Amiables, Influencers </li></ul></ul><ul><ul><li>All (based on topic & length) </li></ul></ul>Media Behavioral Type
  16. 16. How many forms of Media were on the last slide?
  17. 17. How many forms of Media are you using?
  18. 18. Content Problem & Flip + Syndication = Easy Peasy (…lemon squeezy) Qik Video Example
  19. 19. Content Problem Blogs + Status + Photo = Massive Social Mention + + +
  20. 20. Content Problem Video + Audio & Content = Type T Marketer (Multi-media baby!) Web Video Case Study
  21. 21. Content Problem SlideShare & Social Networks + Video = Easy Long-tail Rankings in Google (… viral potential)
  22. 22. Content Problem Pitch Engine PR (Traditional + Social + SEO) = Massive Social Mention Syndication Tracking PR – Social Mention Case Study
  23. 23. Content Problem Mobile + Photo + PixelPipe = Auto-Syndication + +
  24. 24. Content Problem QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online
  25. 26. <ul><li>As an Consumer… </li></ul><ul><ul><li>Risk-adverse </li></ul></ul><ul><ul><li>Risk-taker </li></ul></ul><ul><ul><li>Thrill-seeker </li></ul></ul><ul><li>As a Marketer… </li></ul><ul><ul><li>Traditional Media </li></ul></ul><ul><ul><li>New Media </li></ul></ul><ul><ul><li>Type T - Multi Media </li></ul></ul>Who Are You?
  26. 27. <ul><li>Increase mentions & links </li></ul><ul><li>Increase Traffic to CTA </li></ul><ul><li>Increase keyword rankings </li></ul><ul><li>Build online community </li></ul><ul><li>Increase inbound inquiries </li></ul>5 Points of ROI
  27. 28. <ul><li>Matt O’Brien </li></ul><ul><li>602.206.8089 </li></ul><ul><li>[email_address] </li></ul><ul><li>@ Blogster </li></ul><ul><li>@ Mint_Social </li></ul>