<ul><ul><ul><li>IN THE NEWS CLIENTS </li></ul></ul></ul><ul><li>Mint Social is an award winning social media marketing and...
Social Media in Action –  The 5 W’s <ul><li>5 Objectives of Social Media </li></ul><ul><ul><li>Reputation Management (‘Who...
<ul><li>Partnership Goals for Measuring Results and ROI </li></ul><ul><li>Increase social mentions and create inbound link...
Your Website Is one of Millions
Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online?
Web Search Trends “ Where we spend our time online”
The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document
<ul><li>Repurpose PR into </li></ul><ul><li>4 NEW Media Formats  </li></ul><ul><li>Article </li></ul><ul><li>Blog Post </l...
Top 10 Results in Google <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networ...
Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier  Effect Audio Video Pho...
Online Publishing Hub Micro- Blogging Videos, Audio,  Photo Social Networks RSS Aggregation Tools Visibility Multiplier Ef...
Social Media – Online Marketing Dashboard
Geo-tag Your Content ( with Mint Social Dashboard )
50% of searches go to Google Maps
45% of consumers search blind
… they search with general keyword terms  salon
56% of social users and  60% of mobile users search for specific businesses (location)
Local Search Trends <ul><li>Primary source to find a business  is online (70%) </li></ul><ul><li>Local searchers are more ...
Top Influencers for Buying Consumer Ratings and Reviews  Social Networkers…………………………………….78% Mobile users…………………………………………....
<ul><li>Marketing and PR are no longer a one way monologue – Push/Pull is over </li></ul><ul><li>Engage/Participate </li><...
Plan for Success www.MintSocial.com
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Social Media Marketing Strategy for Businesses by Mint Social

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http://www.MintSocial.com - Mint Social is a social media marketing and online branding company. We accelerate online marketing by building content engines to increase visibility and reputation in search engines (Google, Yahoo, Bing) and in social networks (where over 70% of all traffic on the Internet is). Mint Social helps businesses understand (through implementation) why social media and online branding is critical to online marketing success and provides the tools for delivering measurable results along the way.

Why Mint Social? Every business has a content problem and also has underutilized content. We build content marketing engines (your very own associated press), which delivers your marketing message in video, presentations, articles, press releases, photos, podcasts, etc. to thousands of websites that your prospects are on. Over time, prospects become familiar with your brand which builds trust and increases what you care about the most…generation of qualified online leads. Learn more at http://www.MintSocial.com.

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  • Thank you for answering, your ideas will be of great help.
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  • I would recommend finding the most relevant keywords for your business like virtual assistant, and develop your content strategy around these terms. You can use: https://freekeywords.wordtracker.com/ to find terms. We have a social media marketing dashboard that tracks conversations in all social networks and will further help define your viral terms to use for publishing in social networks. Then, create content in all formats with these terms in them.
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  • Thank you for sharing. I f its not much of a burden can you share some tips on how to create a good content and how to improve your digital foot print.
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  • - Wal-Mart and their disastrous attempts to go into social media Dell and their first attempts to deal with the blogosphere No question about the importance of social media in business today
  • Social Media Marketing Strategy for Businesses by Mint Social

    1. 2. <ul><ul><ul><li>IN THE NEWS CLIENTS </li></ul></ul></ul><ul><li>Mint Social is an award winning social media marketing and online branding company. We accelerate online marketing to help businesses get found online. Mint Social will: </li></ul><ul><li>build your content marketing engine. </li></ul><ul><li>direct your marketing to where 75% of Internet users are. </li></ul><ul><li>connect your business with prospects and customers. </li></ul>
    2. 3. Social Media in Action – The 5 W’s <ul><li>5 Objectives of Social Media </li></ul><ul><ul><li>Reputation Management (‘Who’ Are You?) </li></ul></ul><ul><ul><li>Branding (The ‘What’) </li></ul></ul><ul><ul><li>Marketing (The ‘Where’) </li></ul></ul><ul><ul><li>Listening/Engaging (The ‘When’) </li></ul></ul><ul><ul><li>Monetization (The ‘Why’) </li></ul></ul>
    3. 4. <ul><li>Partnership Goals for Measuring Results and ROI </li></ul><ul><li>Increase social mentions and create inbound links to your website. </li></ul><ul><li>Improve local keyword rankings for your top landing pages. </li></ul><ul><li>Increase traffic to your website. </li></ul><ul><li>Build an online community through social media marketing. </li></ul><ul><li>Create inquiries for your brand. </li></ul>Social Media in Action – ROI
    4. 5. Your Website Is one of Millions
    5. 6. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online?
    6. 7. Web Search Trends “ Where we spend our time online”
    7. 8. The visibility Multiplier Effect Published Weekly 50+ sites 50X – 1000X more traffic to your website 1 Document
    8. 9. <ul><li>Repurpose PR into </li></ul><ul><li>4 NEW Media Formats </li></ul><ul><li>Article </li></ul><ul><li>Blog Post </li></ul><ul><li>Social/SEO PR </li></ul><ul><li>Social Network Update </li></ul><ul><li>(ie: Facebook, Twitter) </li></ul>Existing Content (Press Release) Drive Traffic to Call to Action Page “ Application Process”
    9. 10. Top 10 Results in Google <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Websites </li></ul><ul><li>Press Releases </li></ul><ul><li>PowerPoints </li></ul><ul><li>Photos </li></ul><ul><li>Audio (Podcasts) </li></ul>
    10. 11. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier Effect Audio Video Photo PR Articles Profiles Docs, PPT Blogs
    11. 12. Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools Visibility Multiplier Effect Articles, Docs PR Approved Monthly Content Partner Content Inbound Links and Traffic
    12. 13. Social Media – Online Marketing Dashboard
    13. 14. Geo-tag Your Content ( with Mint Social Dashboard )
    14. 15. 50% of searches go to Google Maps
    15. 16. 45% of consumers search blind
    16. 17. … they search with general keyword terms salon
    17. 18. 56% of social users and 60% of mobile users search for specific businesses (location)
    18. 19. Local Search Trends <ul><li>Primary source to find a business is online (70%) </li></ul><ul><li>Local searchers are more apt to buy. </li></ul><ul><li>Adding New Content is Mandatory </li></ul><ul><li>Diversify with Print (offline marketing) </li></ul><ul><li>Social and mobile marketing </li></ul>
    19. 20. Top Influencers for Buying Consumer Ratings and Reviews Social Networkers…………………………………….78% Mobile users…………………………………………...71%
    20. 21. <ul><li>Marketing and PR are no longer a one way monologue – Push/Pull is over </li></ul><ul><li>Engage/Participate </li></ul><ul><li>Your customers are online discussing your reputation using the web </li></ul><ul><li>Its not going away your must participate </li></ul><ul><li>A single negative blog post can spark a reputation crisis- Ask Dell! </li></ul>New Rules
    21. 22. Plan for Success www.MintSocial.com

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