Social Media Marketing For Business Wwn

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Social media will change (and is changing) the way businesses advertise online. As user generated content continues to become more and more abundant, marketing will become less obvious and more third party oriented. As businesses continue to build their social networks, marketing messages will become more personal like the question you posed to your LinkedIn group. Social media marketing leverages the power of viral marketing to get others to promote your business. Measuring the ROI is the big question. Building a social network is the start, learning how to market to it to create a buzz and viral aspect is the art. It is the frequency of contact (one on one) and not the frequency of the message that will bring in measurable results.

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Social Media Marketing For Business Wwn

  1. 1. Be ‘The Hunted’ In Social Networks Matthew O’Brien www.MintSocial.com
  2. 2. Discussion Topics <ul><li>Online Marketing Secrets…from Google </li></ul><ul><li>Be The Hunted </li></ul><ul><li>Social Networking and Branding </li></ul><ul><li>How to Setup a Hunted Profile </li></ul><ul><li>Social Networking Action Plan </li></ul><ul><li>Social Networking Expert and CEO of Fast Pitch! Bill Jula </li></ul>
  3. 3. Secret #1 <ul><li>… from </li></ul>
  4. 4. Secret #1 <ul><li>The Free Google Manual </li></ul><ul><li>www.Google.com/webmaster </li></ul><ul><li>www.Google.com/websiteoptimizer </li></ul><ul><li>www.Google.com/analytics </li></ul>
  5. 5. Secret #2 <ul><li>Its All About The Keywords </li></ul><ul><li>http://www.seomoz.org/article/search-ranking-factors </li></ul>
  6. 6. Hunters, Farmers & The Hunted <ul><li>The Hunted… </li></ul><ul><li>businesses seek out the experts </li></ul><ul><li>utilize social networks </li></ul><ul><li>find the “perceived” best in class </li></ul><ul><li>… get sought out for their expertise. </li></ul>
  7. 7. Make Your Profile a Target <ul><li>Who are You? </li></ul><ul><li>Are you findable? </li></ul><ul><li>How many are looking? </li></ul><ul><ul><li>Free Wordtracker </li></ul></ul><ul><li>Would you buy from YOU? </li></ul><ul><ul><li>Can you find you? </li></ul></ul>
  8. 8. Make Your Profile a Target <ul><li>Who are You? </li></ul><ul><li>Are you findable? </li></ul><ul><li>How many are looking? </li></ul><ul><ul><li>Free Wordtracker </li></ul></ul><ul><li>Would you buy from YOU? </li></ul><ul><ul><li>Can you find you? </li></ul></ul>
  9. 9. Build an Army of Recruits <ul><li>Digitize your contacts </li></ul><ul><li>Get recommended </li></ul><ul><li>Add testimonials to your contract </li></ul><ul><li>Would you buy from your company? </li></ul><ul><ul><li>Profile test </li></ul></ul>
  10. 10. Build an Army of Recruits <ul><li>Align your sales force </li></ul><ul><li>Feed your profile </li></ul><ul><li>Syndicate your content </li></ul><ul><li>Work Hard…Work Smart…Work Less </li></ul>
  11. 11. The Hunted Worksheet <ul><li>Your ‘Keyword’ Executive Summary </li></ul><ul><li>9/11 Workshop…Get The Hunted Worksheet </li></ul>Search Term 1 Optimized Content Target Market Search Term 2 Optimized Content Target Market Search Term 3 Optimized Content Target Market
  12. 12. 4 Step Action Plan <ul><li>1. Declare Yourself The Expert </li></ul><ul><li>Account Executive Going Green Expert </li></ul><ul><li>2. Have Your Customers Back You Up </li></ul><ul><li>3. Make it a priority…The 4-hour Work Week </li></ul><ul><li>4. Outsource it…trade it…just do it </li></ul>
  13. 13. <ul><li>Nokia will ship 35M GPS enabled phones in 2008 </li></ul><ul><li>KML (Keyhole Markup Language) </li></ul>Bonus Content
  14. 14. Open Discussion <ul><li>Q and A </li></ul><ul><li>Contact Info Green Info </li></ul><ul><li>Mint Social Mint is Green </li></ul><ul><li>Matthew O’Brien @Blogster </li></ul><ul><li>602.206.8089 [email_address] </li></ul>

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