Raising Your Profile Through Branding and Messaging in Social Media


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Presentation to Alliance for Community Media (http://www.allcommunitymedia.org) on July 29, 2011 - Workshop IV: Raising Your Profile Through Branding and Messaging

Creating brand identity for your access channels and Community Media Center is critical to survival. Learn from the pros how to brand your station and raise awareness in your community about who you are and what you do and your value to the community. Presentation by Matthew O'Brien of Mint Social.

The take-aways from this presentation:
1. Branding through content marketing (best channels for growing community)
2. Repurposing content in multi-media formats to increase engagement
3. How to bring social, local and mobile marketing together to dominate in Google Places
4. Tools and techniques that you should be using to increase traffic to your top landing pages.Matthew O’Brien

Learn more at http://www.MintSocial.com

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Raising Your Profile Through Branding and Messaging in Social Media

  1. 2. Who is this Guy Presenting? <ul><li>Avid risk-taker </li></ul><ul><li>20 years in digital media </li></ul><ul><li>15 Years Internet Marketing </li></ul><ul><li>Fortune 500 to start ups </li></ul><ul><li>Hockey Player </li></ul><ul><li>Volunteer </li></ul>@Blogster @Mint_Social
  2. 3. <ul><ul><ul><li>IN THE NEWS CLIENTS </li></ul></ul></ul><ul><li>Mint Social is an award winning social media marketing and online branding company. We accelerate online marketing to help businesses get found online. Mint Social will: </li></ul><ul><li>build your content marketing engine. </li></ul><ul><li>direct your marketing to where 75% of Internet users are. </li></ul><ul><li>connect your business with prospects and customers. </li></ul>@Blogster @Mint_Social
  3. 4. Social Media in Action – The 5 W’s <ul><li>5 Objectives of Social Media </li></ul><ul><ul><li>Reputation Management (‘Who’ Are You?) </li></ul></ul><ul><ul><li>Branding (The ‘What’) </li></ul></ul><ul><ul><li>Marketing (The ‘Where’) </li></ul></ul><ul><ul><li>Listening/Engaging (The ‘When’) </li></ul></ul><ul><ul><li>Monetization (The ‘Why’) </li></ul></ul>@Blogster @Mint_Social
  4. 5. Your Website Is one of Millions
  5. 6. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online? @Blogster @Mint_Social
  6. 7. Web Search Trends “ Where we spend our time online” @Blogster @Mint_Social
  7. 8. The visibility Multiplier Effect Published Weekly (50+ sites) 50X – 1000X more traffic to your website 1 Piece of Media
  8. 9. <ul><li>Repurpose PR into </li></ul><ul><li>4 NEW Media Formats </li></ul><ul><li>Article </li></ul><ul><li>Blog Post </li></ul><ul><li>Social/SEO PR </li></ul><ul><li>Social Network Update </li></ul><ul><li>(ie: Facebook, Twitter) </li></ul>Existing Content (Press Release) Drive Traffic to Call to Action Page “ Application Process” @Blogster @Mint_Social
  9. 10. Top 10 Results in Google <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Websites </li></ul><ul><li>Press Releases </li></ul><ul><li>PowerPoints </li></ul><ul><li>Photos </li></ul><ul><li>Audio (Podcasts) </li></ul>@Blogster @Mint_Social
  10. 11. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier Effect Audio Video Photo PR Articles Profiles Docs, PPT Blogs @Blogster @Mint_Social
  11. 12. Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools Visibility Multiplier Effect Articles, Docs PR Approved Monthly Content Partner Content Inbound Links and Traffic @Blogster @Mint_Social
  12. 13. Social Media – Online Marketing Dashboard @Blogster @Mint_Social
  13. 14. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs @Blogster @Mint_Social
  14. 15. Content Problem Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) Qik Video Example ? @Blogster @Mint_Social
  15. 16. Mobile + Photo + Geo-Tag = Auto-Syndication + + ? Content Problem @Blogster @Mint_Social
  16. 17. Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ? Content Problem @Blogster @Mint_Social
  17. 18. QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ? Content Problem @Blogster @Mint_Social
  18. 19. Microsoft Google @Blogster @Mint_Social
  19. 20. Content Problem Other People’s Content OPC ? @Blogster @Mint_Social
  20. 21. Geo-SoMo = Geo-Tag Your Content with Smartphone
  21. 22. Geo-tag Your Content @Blogster @Mint_Social
  22. 23. 50% of searches go to Google Maps @Blogster @Mint_Social
  23. 24. 45% of consumers search blind @Blogster @Mint_Social
  24. 25. … they search with general keyword terms Italian Restaurant @Blogster @Mint_Social
  25. 26. 56% of social users and 60% of mobile users search for specific businesses (location) @Blogster @Mint_Social
  26. 27. Local Search Trends <ul><li>Primary source to find a business is online (70%) </li></ul><ul><li>Local searchers are more apt to buy. </li></ul><ul><li>Adding New Content is Mandatory </li></ul><ul><li>Diversify with Print (offline marketing) </li></ul><ul><li>Social and mobile marketing </li></ul>@Blogster @Mint_Social
  27. 28. Top Influencers for Buying Consumer Ratings and Reviews Social Networkers…………………………………….78% Mobile users…………………………………………...71% @Blogster @Mint_Social
  28. 29. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! @Blogster @Mint_Social
  29. 30. <ul><li>Goals for Measuring Results and ROI </li></ul><ul><li>Increase social mentions and create inbound links to your website. </li></ul><ul><li>Improve local keyword rankings for your top landing pages. </li></ul><ul><li>Increase traffic to your website. </li></ul><ul><li>Build an online community through social media marketing. </li></ul><ul><li>Create inquiries for your brand. </li></ul>Social Media in Action – ROI @Blogster @Mint_Social
  30. 31. Plan for Success Questions? @Blogster @Mint_Social
  31. 32. <ul><li>Matt O’Brien </li></ul><ul><li>602.480-MINT </li></ul><ul><li>@ Blogster </li></ul><ul><li>www.MintSocial.com </li></ul>To get this Presentation, scan this tag: