Dominate Local Search-Online Marketing Summit Presentation

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This presentation from the Online Marketing Summit last summer discusses how our Mint Social concept of Geosomo works and how it can help local businesses dominate their local internet search results.

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Dominate Local Search-Online Marketing Summit Presentation

  1. 1. Dominate in Local SearchWhy social mobile marketing is essential6/16/2011Matthew O’BrienCEO, Mint Social@Blogster - @Mint_Social
  2. 2. “You Are Here” How Local Businesses can Get on the Map in the Age of the Mobile Web /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  3. 3. Use Hashtag: #geosomo/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  4. 4. Matt O’Brien Matt O’BrienCEO Mint Social Deerfield Falcons Illinois State Champions 1974 Palatine, IL Matt O’Brien Bad Dawgs Ice Den Scottsdale, AZ May 30, 2009 /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  5. 5. Matt O’BrienCEO Mint Social Matt O’Brien White Water Rafting Upper Salt River, AZ April 6, 2005 /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  6. 6. Nearly All Consumers (97%) Use Online Media to Shop LocallySource: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  7. 7. 73% of online activity is related to local contentSource: Google 5/07 /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  8. 8. Smartphone Use has Taken Off50% 31% 45% 45%45% 40% 45% 45%40% 37% 34% 40%35%30% 34% 33% 32% 31% 30%25% 26% 27% 25%20% 24% 20% 21%15% 18%10%5%0% Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Hispanic White African American Asian Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: Hubspot /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  9. 9. Searches on Mobile DevicesSearch engine queries……… 9%Non-search engine queries(Facebook, Craigslist)………. 22%Local business searchers using social networks……… 9%(% using Facebook……………93%) /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  10. 10. Your Website Is one of Billions/MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  11. 11. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online? /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  12. 12. /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  13. 13. Geosomo [gee-oh-so-moe]Geographically targeted mobilesocial media marketing /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  14. 14. Web Search Trends“Where we spend our time online” /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  15. 15. Google “7 Pack” /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  16. 16. Google Maps50% of the traffic to Google Maps… do business with the top 3 results /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  17. 17. {Step 1} Create a Profile Document• Consistency across local listings• Syntax Correct /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  18. 18. {Step 2} Create Profiles• Local Listings (directories and search)• Photo – Panoramio – Picasa – Flickr• Video – Youtube /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  19. 19. {Step 3} Post Geo-Tagged Content• Photos – keyword optimized—example:mountain-biking- sedona-az.jpg – Split images up between photo sharing sites – Map to your corporate address—exactly the same as your office address• Video – Youtube geotagging• Blog Posts – Post Mapper –open graph api /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  20. 20. {Step 4} Create Google Place Page• Same as other local listings /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  21. 21. {Step 5} Get Reviews• Be Remarkable.• Make it easy. Put direct links on your website for reviews.• Offer incentives to customers that post a review/check in – Coupons – Free Gift – % off next purchase – Free coffee for the mayor (foursquare) /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  22. 22. Visibility Multiplier EffectViews Content Engine Blogs Profiles Articles PR Docs, PPT Video Website Photo Audio (SEO and PPC) Time /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  23. 23. Geo-SoMo = Geo-Tag YourContent with Smartphone /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  24. 24. ContentProblem ? Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  25. 25. ContentProblem ? Online + QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  26. 26. ContentProblem ? + + Mobile + Photo + Geo-Tag = Auto-Syndication /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  27. 27. ContentProblem ? + + + http://postmapper.com Geo-tagged web page + Blogs + Status + Geo-Tagged Photo = Massive Social Mention /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  28. 28. ContentProblem ? QR Codes Microsoft Google /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  29. 29. ContentProblem ?Local sites aresharing reviews /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  30. 30. 45% of consumers search blind /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  31. 31. …they search with general terms pizza /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  32. 32. Local Searchers Have products and services in mind …not sure whereSteve Heideman | Mint Social | Geo-SoMo facebook.com/mintsocial | {@Mint_Social} |
  33. 33. Italian Restaurants Scottsdale /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  34. 34. 50% of searches go to Google Maps /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  35. 35. 56% of social users and60% of mobile users search for specificbusinesses (location) /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  36. 36. Social NetworksLacking sophisticated search functions /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  37. 37. Geo-tag Your Content /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  38. 38. Local Search Trends1: Primary source to find a business is online (70%)2: Local searchers are more apt to buy.3: Adding New Content is Mandatory4: Diversify with Print (offline marketing)5: Social and mobile marketing /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  39. 39. Social and Mobile Users…are influencersConsumers who use social networks and smartphones….write reviews In the past 30 days ….40% have submitted between 2 and 5 Reviews “Great Food at a Great Price” “Solid value” /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  40. 40. Top Influencers for BuyingConsumer Ratings and ReviewsSocial Networkers…………………………………….78%Mobile users……….…………………………………...71% /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  41. 41. Top Responsibilities for LocalRespond to questions and complaints……………………..81%Special offers, promotions and events……………………..78%Company photos……………………………………………..66% /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  42. 42. Takeaway Points• Use your phone to dominate in local search (50% of Google search go to Google Places)• Dedicate a phone for marketing your business (bundle free tools together - PixelPipe and Box.net)• Use UPS store mail box to look local (Google)• Leverage off-line marketing (QR Codes) to increase business online /MintSocial | @Mint_Social | @Blogster | Mintsocial.com
  43. 43. Thank You Dominate in Local Search Why social mobile marketing is essential Matthew O’Brien CEO, Mint Social mint@mintsocial.com (602) 818-6468 @blogster - @Mint_Social www.linkedin.com/in/MatthewOBrien

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