Mint Social Social Media Marketing


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Mint Social is a social media marketing and online branding company that establishes a presence for businesses in the fastest growing segment of the Internet. The word empowerMint embodies empowering a business to understand why social media and online branding is critical to their online marketing initiatives and Mint represents the results; fresh ideas blended into traditional marketing channels. Mint Social is part of Tventure, LLC that was established in 1998 and is committed to evangelize social media marketing for businesses by providing the knowledge and tools that make online marketing work. We have been instrumental at assisting businesses with the achievement of their growth strategies.

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Mint Social Social Media Marketing

  1. 1. Social Media hits the slope of enlightenment!? Matthew O’Brien Time Use of Social Networking Tools Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity
  2. 2. Discussion Topics <ul><li>The Internet Marketing Shift </li></ul><ul><li>How to Setup Social Media Marketing </li></ul><ul><li>Monetization strategies and techniques for social media </li></ul><ul><li>Social Media Marketing Action Plan </li></ul>
  3. 3. What experts are saying… <ul><li>According to eMarketer: </li></ul><ul><li>74% of Americans are online. </li></ul><ul><li>...50% of them are part of a social network. </li></ul><ul><li>...25% of them have joined online communities. </li></ul><ul><li>Business Week </li></ul><ul><li>2005: 9M blogs, 2008: 74M blog </li></ul><ul><li>Real number of active blogs 5.2M (or less) </li></ul>
  4. 4. What experts are saying… <ul><li>Data released by Cone, Inc. </li></ul><ul><li>93% of Americans expect companies to have a presence in social media. </li></ul><ul><li>85% say companies should interact with consumers via social media </li></ul>
  5. 5. More Cone data…those surveyed said… <ul><li>Companies should use social networks to solve my problems (43%) </li></ul><ul><li>Companies should solicit feedback on their products and services (41%) </li></ul><ul><li>Companies should develop new ways for consumers to interact with their brand (37%) </li></ul><ul><li>Men are twice as likely to interact with companies via social media than women. </li></ul><ul><li>33% will interact one or more times a week while only 17% of women will. </li></ul>
  6. 6. What experts are saying… <ul><li>Tom Martin </li></ul><ul><li>Positive Disruption </li></ul><ul><li>With production costs so low…the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI upside; it's advertising that people want to watch. </li></ul>
  7. 7. The Internet Marketing Shift Website Development Budget Online Marketing Budget Website Dev. Budget Online Marketing Budget Online Marketing - 1996 Online Marketing - 2006 Social Media Mktg. Online Marketing - 2008
  8. 8. Social Media Marketing & Branding by Design Online Publishing Hub PR Sites Ezine Articles Video Communities & Syndication Web 2.0 World Networking Communities Advanced Networking Communities Call to Action Web Pages Inbound Links and Traffic to Web Video Networks
  9. 9. Monetization of Social Media <ul><li>While everyone hasn't agreed on one specific metric yet, marketers can measure the effectiveness of their campaigns through a variety of factors, such as: </li></ul><ul><li>time spent on sites </li></ul><ul><li>Size or network/prospect base </li></ul><ul><li>how many times your brands are mentioned in conversation. </li></ul>
  10. 10. Social Media Marketing Action Plan <ul><li>Target 5 site to create marketing channels </li></ul><ul><li>Make each channel unique </li></ul><ul><li>Publish on blog (your own AP) and syndicate to marketing channels </li></ul><ul><li>Create ads, links and sponsorship space </li></ul><ul><ul><li>Videos intro and outro </li></ul></ul><ul><ul><li>Blog posts and comments </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><li>Communicate and build online communities </li></ul>
  11. 11. Open Discussion <ul><li>Q and A </li></ul><ul><li>Contact Info Discussion Topics </li></ul><ul><li>Mint Social Google Juice </li></ul><ul><li>Matthew O’Brien 140 Character Resume </li></ul><ul><li>602.206.8089 Social Networks & IM </li></ul><ul><li>[email_address] Social Media Alias </li></ul>