Dejan Restak:


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Dejan Restak:;

Blogres 2007, 9th of june, Ljubljana, Slovenia

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Dejan Restak:

  1. 1. <ul><li>From the beginning (1995) one of the most popular web sites in the region. </li></ul><ul><li>Since 2003, number one in Serbia. </li></ul><ul><li>Daily average for May, 2007, is over 130,000 unique visitors and numbers of pageviews per day exceeds one million ( </li></ul><ul><li>According to official worldwide data ( ) is at number 1,365 </li></ul>
  2. 2. Why Internet (1995) <ul><li>Stay in touch with our audience </li></ul><ul><li>Send information outside of Serbia </li></ul><ul><li>S urvive </li></ul>
  3. 3. Post conflict situation <ul><li>Need for discussions </li></ul><ul><li>Truth, responsibilities, reconciliation </li></ul><ul><li>Birth of Forum – first 100% interactive platform – predecessor of B92 VIP Blog </li></ul><ul><li>Platform was not unique but B92 created a unique community. </li></ul><ul><li>Main criteria - quality and civilized interaction </li></ul>
  4. 4. Why VIP Blog <ul><li>Very Important Place </li></ul><ul><li>Anyone can be a blogger </li></ul><ul><li>Why not a public person ?? </li></ul><ul><li>Formula for a successful blog: </li></ul><ul><ul><li>Quality community => Q texts => Q discussions </li></ul></ul><ul><li>Opinion worth other people reading </li></ul><ul><li>Opinion elite read </li></ul><ul><li>Now they have opportunity to write on their favorite web site. </li></ul><ul><li>Like anyone else </li></ul>
  5. 5. Community (key to success – it’s not your software) <ul><li>B92 Brand is unique => community is unique </li></ul><ul><li>It is not by accident => you must have a vision of your community </li></ul><ul><li>You are the one who select people for your party </li></ul><ul><li>They can call their friends but party breakers are not welcome. </li></ul><ul><li>B92 VIP bloggers create core of community </li></ul><ul><ul><li>We know their profile </li></ul></ul><ul><ul><li>They share our values </li></ul></ul><ul><ul><li>They have authority </li></ul></ul><ul><ul><li>They have the capacity to mobilize & influence </li></ul></ul><ul><li>Now we are expanding core community by consensus of majority </li></ul><ul><li>Quality & loyal community: </li></ul><ul><ul><li>Permanent communication between all layers </li></ul></ul><ul><ul><li>Open and transparent approach </li></ul></ul><ul><ul><li>Consistency </li></ul></ul><ul><ul><li>Mutual respect </li></ul></ul>
  6. 6. Free or not too free (the question of moderation) <ul><li>The most delicate issue </li></ul><ul><li>Even more in the region like ex-Yu </li></ul><ul><li>Even more in Serbia where we have 45% of Radical Party voters </li></ul><ul><li>Even worse when people use false identity </li></ul><ul><li>Simple rule: </li></ul><ul><ul><li>You are free as long as your freedom doesn’t harm freedom of another user </li></ul></ul><ul><ul><li>Authors are the judges </li></ul></ul><ul><ul><li>B92 is the supreme court </li></ul></ul><ul><ul><li>Shape your community not their content </li></ul></ul><ul><li>Yes, we are subjective – who isn’t </li></ul><ul><li>We can’t protect our community without norms </li></ul><ul><li>There will be no difference between us and </li></ul>
  7. 7. Values <ul><li>Very basic things : </li></ul><ul><ul><li>Civilized speech </li></ul></ul><ul><ul><li>Freedom of speech </li></ul></ul><ul><ul><li>Acceptance of European regulations and standards. </li></ul></ul><ul><ul><li>Peaceful resolution of all conflicts </li></ul></ul><ul><ul><li>Natural rights of life, liberty and property </li></ul></ul><ul><ul><li>Civil rights - minority groups (racial, ethnic, sexual, disabled) </li></ul></ul><ul><ul><li>Openness against xenophobia </li></ul></ul><ul><ul><li>Animal protection ..... </li></ul></ul><ul><ul><li>We call that NORMAL LIFE FOR NORMAL PEOPLE </li></ul></ul>
  8. 8. What have we done <ul><li>Natural environment for activism </li></ul><ul><li>Strong potential for mobilization </li></ul><ul><li>Many initiatives in the field of civil rights </li></ul><ul><li>Permanent pressure on authorities </li></ul><ul><li>Public reminder on unsolved crimes </li></ul><ul><li>Demand for normal life and modern Serbia </li></ul>
  9. 9. Blog and other media <ul><li>Search for controversy </li></ul><ul><li>It has definitely become too serious </li></ul><ul><li>Rumours but scepticism too </li></ul><ul><li>New guy on the block </li></ul><ul><li>Different style </li></ul><ul><li>Urban and progressive </li></ul><ul><li>They are trying to stay cool but can’t take their eyes off it </li></ul><ul><li>They are getting hooked by time </li></ul><ul><li>Trying to do something about it </li></ul>
  10. 10. ......... <ul><li>Future unknown </li></ul><ul><li>but </li></ul><ul><li>interactive for sure </li></ul>