State of the Net 2012 _ Vincenzo Cosenza keynote speech (English)

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Keynote speech held by Vincenzo Cosenza - social media strategist at Blogmeter - at State of the Net 2012, Trieste.

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State of the Net 2012 _ Vincenzo Cosenza keynote speech (English)

  1. 1. STATE OF THE NET (ITALY) Vincenzo Cosenza Blogmeter - Social media strategist
  2. 2. THE STATE OF BROADBANDSUBSCRIPTIONFIXED BROADBAND22,3 PER 100 INHABITANTS24° WORLD RANKINGWIRELESS BROADBAND42,4 PER 100 INHABITANTS20° WORLD RANKING
  3. 3. HOW MANY PEOPLE USE INTERNET40,5 million73%OF THE POPULATION28,6 millionMONTHLY13,8 millionAVERAGE DAY
  4. 4. WHO USES INTERNET
  5. 5. WHAT PEOPLE SEARCH FOR
  6. 6. SEARCH WORDS (Trends)
  7. 7. WHERE DO THEY MEET UNIQUE AUDIENCE: 22,4 million +7,56 % REGISTERED USERS: 21,7 million DAILY USERS: 13 million MOBILE DEVICES: 7,75 million      
  8. 8. WHERE DO THEY MEET 3,64M +111%UNIQUE AUDIENCE 2,85M +53,6%22,4 million+7,56 % 2,68M NEW 2,34M +7,9% 1,05M +39,4% 0,60m -38,1% 0,50m NEW
  9. 9. WHAT DO THEY LOVE Ranking by number of fans
  10. 10. WHAT DO THEY LOVE Ranking by page engagement
  11. 11. TWITTER31,5 millionTWEETS11 WEEKSAPRIL 4thJUNE 18th
  12. 12. TWEETS ANALYSED28% 23% 18% 5%HAS A LINK HAS AN HASHTAG IS A RETWEET IS GEOLOCALIZED
  13. 13. WHEN PEOPLE TWEET  
  14. 14. WHEN PEOPLE TWEET  
  15. 15. FROM WORDS TO DISCUSSION TOPICS MOST FREQUENTLY USED HASHTAGS
  16. 16. HASHTAGS OVER TIME
  17. 17. TWITTER MOOD
  18. 18. FROM MOOD TO EMOTIONS Bomb attack in BrindisiBOMB ATTACKIN BRINDISIMAY 9th0-24
  19. 19. FROM MOOD TO EMOTIONS Earthquake in EmiliaEARTHQUAKEIN EMILIAMAY 20th0-24
  20. 20. FROM MOOD TO EMOTIONS Italy - Ireland Soccer MatchITALY-IRELANDJUNE 18th0-24
  21. 21. FROM MOOD TO EMOTIONS Italy-Ireland soccer matchITALY - IRELANDJUNE 18th21-24
  22. 22. www.blogmeter.eu  

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