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How to Win at LinkedIn. 5 Secrets to Increase Your InMail Recruiting Response Rate

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Linkedin is the number 1 recruiting sourcing and hiring platform in the world. For that simple fact, it's also quite crowded and there is increased competition to get the attention of the 300+ million users of LinkedIn. Learn 5 secrets to increasing your InMail response rate and success in engaging and reaching passive job seekers as well as best practices to enhanced your current social recruiting efforts.

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How to Win at LinkedIn. 5 Secrets to Increase Your InMail Recruiting Response Rate

  1. 1. #BLOGGING4JOBS
  2. 2. GET HRCI RECERT CREDITS • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert #BLOGGING4JOBS credits free.
  3. 3. #BLOGGING4JOBS OUR PANELISTS Jessica " Miller-Merrell" @jmillermerrell" Perri Blake Gorman" @bethebutterfly" Christy Nichols" @christyntweets"
  4. 4. UNDERSTANDING LINKEDIN #BLOGGING4JOBS
  5. 5. LINKEDIN USERS BY COUNTRY #BLOGGING4JOBS Source: Clickz 1/2014 http://b4j.co/global-LI-users-2014 "
  6. 6. #BLOGGING4JOBS LINKEDIN SOURCING
  7. 7. #BLOGGING4JOBS LINKEDIN SOURCING
  8. 8. #BLOGGING4JOBS POLL QUESTION - #1 What’s your number 1 candidate source aside from LinkedIn when sourcing? ! – Social Media " – Indeed " – Paid Social Sourcing (Entelo, Gild, Swoop Talent) " – Phone Sourcing " – Other"
  9. 9. LINKEDIN RECRUITING SECRETS #1 – Get Customized ! #2 - The Referral Email ! #3 – The LinkedIn Twitter Punch ! #4 - High Quality Less Messaging! #5 - Time Saving Templates ! #BLOGGING4JOBS
  10. 10. #BLOGGING4JOBS POLL QUESTION - #2 • Are you a recruiter who is an open networker on LinkedIn? ! – Yes" – No " – What’s That? "
  11. 11. #BLOGGING4JOBS #1 – CUSTOMIZED • Be specific" • Be direct " • Research " • Create interest "
  12. 12. #1 – CUSTOMIZED WITH RESEARCH #BLOGGING4JOBS
  13. 13. #1 – CUSTOMIZED WITH RESEARCH #BLOGGING4JOBS
  14. 14. #2 – THE REFERRAL EMAIL (WHAT NOT TO DO) #BLOGGING4JOBS
  15. 15. #2 – THE REFERRAL EMAIL • Focus on the subject line" • Include referral name in message" • Include your full contact information " • Consider commonalities like Groups" • A/B Testing " " #BLOGGING4JOBS
  16. 16. #2 – THE REFERRAL EMAIL #BLOGGING4JOBS
  17. 17. #3 – THE LINKEDIN TWITTER PUNCH #BLOGGING4JOBS
  18. 18. #BLOGGING4JOBS POLL QUESTION - #3 • What is your weekly InMail volume to candidates? ! – 5 or less " – 6-20" – 21-50" – 51+"
  19. 19. #4 – HIGH QUALITY, LESS MESSAGING #BLOGGING4JOBS
  20. 20. #4 – HIGH QUALITY, LESS MESSAGING • High volume is 20 custom InMails/week" • Research, research, research" • InMail sent to only those qualified " #BLOGGING4JOBS
  21. 21. #5 – TIME SAVING TEMPLATES • Save templates in draft" • Take time to customize your message" • Research best practices " #BLOGGING4JOBS
  22. 22. #5 – TIME SAVING TEMPLATES #BLOGGING4JOBS
  23. 23. #5 - TIME SAVING TEMPLATES #BLOGGING4JOBS
  24. 24. INMAIL TIPS FROM LINKEDIN • Best day to send an InMail – Thurs 9-10 AM " • Avoid weekend messages on LinkedIn" • Followers of LI Page 81% more likely to respond " " Source: LinkedIn’s InMail Guide Presentation http://b4j.co/LI-inmail-guide " #BLOGGING4JOBS
  25. 25. #BLOGGING4JOBS BONUS TIP
  26. 26. #BLOGGING4JOBS QUESTIONS?
  27. 27. #BLOGGING4JOBS LEARN MORE ABOUT . . . • Christy Nichols www.b4j.co/christynichols! • Perri Blake Gorman www.b4j.co/pblakegorman! • Jessica Miller-Merrell www.b4j.co/jmillermerrell! ! Resources: LinkedIn’s InMail Guide Presentation http://b4j.co/LI-inmail-guide; LinkedIn Minimum User Age by Country http://b4j.co/LI-min-age; 65 Eye Catching HR & Recruiting Stats http://b4j.co/65-hr-stats-2014; "
  28. 28. GET HRCI RECERT CREDITS • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert #BLOGGING4JOBS credits free.

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