Powered by Blogging4Jobs

#HRSolutions
Get HRCI Recert Credits

• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.

Powere...
Our Panelists

Ray Schreyer
@rayschreyer

Powered by Blogging4Jobs

Shannon Smedstad
@shannonsmedstad

Jessica Miller-Merr...
Fearless Leader

Jessica Miller-Merrell
@blogging4jobs

Powered by Blogging4Jobs

#HRSolutions
What is Social Recruiting?
• An interaction recruiting strategy using
online social channels & networks to fill
positions
...
Social’s Role in Recruitment

Powered by Blogging4Jobs

#HRSolutions
Growth of Social Recruiting

Powered by Blogging4Jobs

#HRSolutions
Real Time Candidate Recruiting

Powered by Blogging4Jobs

#HRSolutions
Powered by Blogging4Jobs

#HRSolutions
How Consumers Use Social
Consumer Trends Mirror
Media
Recruiting

• US audience for social media only increased by 8 milli...
Develop a Social Recruiting
Steps to Social Recruiting
Strategy
Success
• Understand how job seekers & consumers
are using...
Building a Social Recruiting
Strategy

Ray Schreyer
@rayschreyer

Powered by Blogging4Jobs

#HRSolutions
Online Recruiting Hype
Cycle
(Where HR / Finance Lives)

Interactive
Strategists Live Here

(Job Boards, ATS’s, Second Lif...
Maintaining The Hype Cycle
Online Recruiting
Vendors

Venture Capital $$$

$$

Gurus &

$$

$$

Conferences

Paid Bloggers...
Stop the Insanity
Get Off the Hype Cycle
How to obtain social recruiting
success

Powered by Blogging4Jobs

#HRSolutions
Success Starts With
• Do not believe you are
behind the curve!
• Slow down, think
• Develop integrated
action plan /
roadm...
Success Starts With
• Talk to Industry Colleagues
• Ask about social media strategy
• Visit colleagues social media sites
...
Success Starts With
• Assess Readiness & Corporate readiness
• Social media access at work
• Corporate social media guidel...
Success Starts With
• Beware of Technology Issues
• Data Privacy
• Data Security
• Know your corporate risk
tolerance
• Si...
Success Starts With
• Develop a Social Media Measurement Framework
• Reach: Audience members who have opted into your
comm...
The Impact & Reach of Social
Recruiting

Shannon Smedstad
@shannonsmedstad

Powered by Blogging4Jobs

#HRSolutions
Job Distribution
• Increase visibility of current
openings
• Job feeds to social channels
• Share jobs from centralized
da...
Candidate Experience
•
•
•
•
•

Customer role within HR
Outreach and engagement
Community management
Candidates as custome...
Social Sourcing
•
•
•
•
•
•

LinkedIn
Google X-ray
Blogs
Twitter: Search & Chats
Facebook Graph
Third-party Vendors

Power...
Employment Branding
•

Create portable, shareable content
• Video testimonials
• Employee stories
• Event photos
• Social ...
Blog
EEs FB

YouTube &
Podcasts

Facebook

Career
Site
Glassdoor,
Indeed

Twitter

LinkedIn
EEs LI
Powered by Blogging4Job...
Questions?

Powered by Blogging4Jobs

#HRSolutions
Get HRCI Recert Credits

• Visit http://b4j.com/hrciwebinars
& register to get PHR, SPHR & GPHR cert
credits free.

Powere...
Learn more about . . .
• Ray Schreyer at
www.linkedin.com/in/schreyer
• Shannon Smedstad at
www.linkedin.com/in/shannonsme...
Upcoming SlideShare
Loading in …5
×

How to Create a Killer Social Recruiting Strategy

847 views

Published on

The media and the HR industry is all abuzz with social recruiting but how do enterprise level organizations create and execute social media and social recruiting strategies that get results? Where do organizations who are just starting out begin? Hear from recruiters and Fortune 100 talent acquisition experts about how to build a recruiting strategy that elevates your already established recruitment efforts with social media, Twitter, Facebook and YouTube recruiting.


Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR HRCI cert credits free and on demand.

Published in: Business, Technology
  • Be the first to comment

How to Create a Killer Social Recruiting Strategy

  1. 1. Powered by Blogging4Jobs #HRSolutions
  2. 2. Get HRCI Recert Credits • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free. Powered by Blogging4Jobs #HRSolutions
  3. 3. Our Panelists Ray Schreyer @rayschreyer Powered by Blogging4Jobs Shannon Smedstad @shannonsmedstad Jessica Miller-Merrell @blogging4jobs #HRSolutions
  4. 4. Fearless Leader Jessica Miller-Merrell @blogging4jobs Powered by Blogging4Jobs #HRSolutions
  5. 5. What is Social Recruiting? • An interaction recruiting strategy using online social channels & networks to fill positions Powered by Blogging4Jobs #HRSolutions
  6. 6. Social’s Role in Recruitment Powered by Blogging4Jobs #HRSolutions
  7. 7. Growth of Social Recruiting Powered by Blogging4Jobs #HRSolutions
  8. 8. Real Time Candidate Recruiting Powered by Blogging4Jobs #HRSolutions
  9. 9. Powered by Blogging4Jobs #HRSolutions
  10. 10. How Consumers Use Social Consumer Trends Mirror Media Recruiting • US audience for social media only increased by 8 million to 171.8 but time spent increased by 24% ~ Neilsen’s 2012 Social Media Report Powered by Blogging4Jobs #HRSolutions
  11. 11. Develop a Social Recruiting Steps to Social Recruiting Strategy Success • Understand how job seekers & consumers are using social media • Conduct a SWOT analysis & audits • Measure success • Start with 1 channel & grow Powered by Blogging4Jobs #HRSolutions
  12. 12. Building a Social Recruiting Strategy Ray Schreyer @rayschreyer Powered by Blogging4Jobs #HRSolutions
  13. 13. Online Recruiting Hype Cycle (Where HR / Finance Lives) Interactive Strategists Live Here (Job Boards, ATS’s, Second Life, SEO, Social Media) Hard to Achieve Productivity When Spinning in Hype Cycle Powered by Blogging4Jobs #HRSolutions
  14. 14. Maintaining The Hype Cycle Online Recruiting Vendors Venture Capital $$$ $$ Gurus & $$ $$ Conferences Paid Bloggers Truth? Truth? Corporate Recruiting Hiring Managers Corporate Leadership Powered by Blogging4Jobs $$ $$ Recruitment Ad Agencies Truth? Truth? Super Bowl Olympics Pinehurst Cruises All Expenses Paid Select Corporate Leaders #HRSolutions
  15. 15. Stop the Insanity Get Off the Hype Cycle How to obtain social recruiting success Powered by Blogging4Jobs #HRSolutions
  16. 16. Success Starts With • Do not believe you are behind the curve! • Slow down, think • Develop integrated action plan / roadmap • Conduct an Internal Social Media Audit Powered by Blogging4Jobs #HRSolutions
  17. 17. Success Starts With • Talk to Industry Colleagues • Ask about social media strategy • Visit colleagues social media sites • Inquire about who manages, costs, etc. • Start small, build slowly, be methodical • Assign someone to manage • Develop content calendar • Build audience • Conduct training Powered by Blogging4Jobs #HRSolutions
  18. 18. Success Starts With • Assess Readiness & Corporate readiness • Social media access at work • Corporate social media guidelines • Culture that encourages social interaction • Recruiting / Recruiter readiness • Social media savvy • Are corporate recruiting guidelines established • Engage recruiter champions to assist in the effort Powered by Blogging4Jobs #HRSolutions
  19. 19. Success Starts With • Beware of Technology Issues • Data Privacy • Data Security • Know your corporate risk tolerance • Site Naming & SEO Integration Powered by Blogging4Jobs #HRSolutions
  20. 20. Success Starts With • Develop a Social Media Measurement Framework • Reach: Audience members who have opted into your communication • Engagement: Audience interactions with content published • Amplification: Audience sharing with others • Conversion: Completing a desired action • Measure & Monitor • Develop performance standards • Hold teams / people accountable for meeting goals or disengage Powered by Blogging4Jobs #HRSolutions
  21. 21. The Impact & Reach of Social Recruiting Shannon Smedstad @shannonsmedstad Powered by Blogging4Jobs #HRSolutions
  22. 22. Job Distribution • Increase visibility of current openings • Job feeds to social channels • Share jobs from centralized dashboards • Talent landing pages with social sharing • Employee referrals • Measurements – Shares, click through rates – ATS applications, hires Powered by Blogging4Jobs #HRSolutions
  23. 23. Candidate Experience • • • • • Customer role within HR Outreach and engagement Community management Candidates as customers Online reviews • Balance the conversation Powered by Blogging4Jobs #HRSolutions
  24. 24. Social Sourcing • • • • • • LinkedIn Google X-ray Blogs Twitter: Search & Chats Facebook Graph Third-party Vendors Powered by Blogging4Jobs #HRSolutions
  25. 25. Employment Branding • Create portable, shareable content • Video testimonials • Employee stories • Event photos • Social responsibility efforts • Infographics Powered by Blogging4Jobs #HRSolutions
  26. 26. Blog EEs FB YouTube & Podcasts Facebook Career Site Glassdoor, Indeed Twitter LinkedIn EEs LI Powered by Blogging4Jobs #HRSolutions
  27. 27. Questions? Powered by Blogging4Jobs #HRSolutions
  28. 28. Get HRCI Recert Credits • Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free. Powered by Blogging4Jobs #HRSolutions
  29. 29. Learn more about . . . • Ray Schreyer at www.linkedin.com/in/schreyer • Shannon Smedstad at www.linkedin.com/in/shannonsmedstad • Jessica Miller-Merrell at www.blogging4jobs.com Additional resources: 2013 Jobvite Social Recruiting Survey http://b4j.co/social-recruit-jobvite Powered by Blogging4Jobs #HRSolutions

×