Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content is King. How to Build a Content & Community Strategy

1,205 views

Published on

Slidedeck for the North American JobG8 Summit. How to build a content and community strategy in recruitment, recruiting and hiring. How job boards and community can serve recruiters and job seekers and grow their businesses as well as their networks.

Published in: Business
  • Be the first to comment

Content is King. How to Build a Content & Community Strategy

  1. 1. STATE OF THE JOB ECONOMY 2015 #BLOGGING4JOBS
  2. 2. #BLOGGING4JOBS TIME TO FILL IS INCREASING 2014 WAS AMERICA’S BEST YEAR FOR JOB GROWTH SINCE 1999
  3. 3. #BLOGGING4JOBS TYPES OF CONTENT
  4. 4. WHAT IS CONTENT IN RECRUITING & HIRING?
  5. 5. A LITTLE ABOUT US #BLOGGING4JOBS
  6. 6. YOUR CHALLENGE
  7. 7. MARRIOTT PODCAST #BLOGGING4JOBS
  8. 8. CONTENT DEVELOPMENT BASICS #BLOGGING4JOBS
  9. 9. THE CANDIDATE IS EVERYTHING #BLOGGING4JOBS CANDIDATES WHO ‘FIT’ WILL BE 30% HIGHER QUALITY 2015 CEB Study !
  10. 10. COMMUNITY IS KING
  11. 11. RELATIONSHIP SALES FUNNEL
  12. 12. #BLOGGING4JOBS MEASURE: ORACLE •  Event page created as lead generation tool! •  Created by: Recruitment Branding! •  Pipeline managed by: Recruiting !
  13. 13. RESEARCH #BLOGGING4JOBS •  Focus Group(s)! •  Competitive Analysis! •  Audience Surveys! •  Benchmarks! •  Muses! •  Content audit!
  14. 14. #BLOGGING4JOBS RESEARCH
  15. 15. #BLOGGING4JOBS MEASURE
  16. 16. #BLOGGING4JOBS CASE STUDY: #BIGDATAHR 36 BLOGS WEBINAR TWITTER CHAT 50 MIL IMPRESSIONS
  17. 17. #BLOGGING4JOBS GET WEIRD
  18. 18. #BLOGGING4JOBS GET WEIRD
  19. 19. #BLOGGING4JOBS REPURPOSE
  20. 20. #BLOGGING4JOBS REPURPOSE: HOOTSUITE Periscope Campaign! •  #followthesun! •  230 new followers! •  5,078 views! •  164 minutes! •  Tweets, video, case study & blogs !
  21. 21. #BLOGGING4JOBS FINAL THOUGHTS •  Content and context make the candidate & recruiter experience. ! •  Talent acquisition is your partner as well as competition. !
  22. 22. Jessica Miller-Merrell @jmillermerrell! ! (405) 293-2564! SOURCES Hootsuite Case Study b4j.co/HootsuiteHROS! Things to Knowe Before You Start a Recruiting Blog b4j.co/recruiting-blog! Job What Content Do You Need to Recruit b4j.co/recruiting-content! How Hot Job Market is Impacting Your Recruiting & Hiring ! b4j.co/hot-job-market! ! SPEAKER LinkedIn: b4j.co/jmillermerrell! #BLOGGING4JOBS

×