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Blogfamilia 2016 -Instagram – Leonie Lutz - Instagram als Marketing-Tool für den eigenen Blog.

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Wieso eigentlich Instagram? Zu wem passt es? Was bringt es mir und wie profitiert mein Blog davon? Und muss das wirklich immer alles so schön aussehen? – diese und folgende Fragen werden beantwortet:

- Wie erschließt man sich neue Zielgruppen?
- Wie baut man sich eine zusätzliche Community auf? Aufbau einer treuen Zielgruppe, und damit neuen Leserschaft für den Blog.
- Dient Instagram der Reichweitensteigerung?
- Was klickt zu welcher Uhrzeit gut und was bringen mir die Likes überhaupt?
- Welche Bilder passen zu Instagram, welche werden gern geliked?
- Wie kann man mit Instagram Geld verdienen – und was ist der eigene Account überhaupt wert (Tools & Preise)?
- Und besonders wichtig: Warum man bei Instagram AUF KEINEN FALL und NIEMALS Follower kaufen sollte!

Published in: Education
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Blogfamilia 2016 -Instagram – Leonie Lutz - Instagram als Marketing-Tool für den eigenen Blog.

  1. 1. INSTAGRAM     ALS  MARKETINGTOOL   @minimenschlein   Leonie  Lutz    
  2. 2. ✖ INSTAGRAM  ist  DAS  Foto-­‐Blog  Netzwerk     ✖ 9  Mio.  Nutzer  in  Deutschland,  53  %  Frauen,  Stand:  Frühjahr  2016   ✖ Nutzung  ab  13  Jahren     ✖ Posten  via  iPhone  &  Android     ✖ Viele  Filter  für  viele  verschiedene  Looks     ✖ Setzt  auf  @menYons  und  #hashtags     ✖ Privatsphäre  lässt  sich  steuern,  Blockierungen  sind  möglich   ✖ Aber:  Jedes  gepostete  Bild  ist  für  immer  gespeichert.  Auch  nach  dem  Löschen!   @minimenschlein   FAKTEN   FÜR  BLOGGER:     ✖ Weitere,  digitale  Visitenkarte   ✖ FACE  TO  FACE-­‐Austausch  mit  den  Lesern       ✖  Reichweitengenerator  +  MarkeYng-­‐Tool      
  3. 3.   ✖ Herausforderung:     Sichtbarkeit/Reichweite  via  Google  AnalyYcs  ist  nicht  auf  den  ersten  Blick  messbar.     ✖ Lösung:     zusätzliche  Tools  verwenden,  um  Reichweite  zu  messen,  die  von  Instagram  auf  den   Blog  kommt  (Landing  Page  einrichten,  Bit.ly  nutzen)       DOCH  ZUNÄCHST:  Der  Instagram-­‐Account  braucht  ein  paar  Basics,  um  für  Blogger   erfolgreich  zu  sein  und  damit  als  MarkeYng-­‐Tool  zu  funkYonieren:       @minimenschlein   SICHTBARKEIT    
  4. 4. WIEDERERKENNUNG       Account-­‐Basics   PROFILNAME:    Blog     PROFILBILD:    Mit  Blog/Logo  vereinheitlichen     PROFILTEXT:    Wer  seid  ihr?            Was  macht  ihr?            Worüber  schreibt  ihr?   PROFILLINK:    individuell  an  aktuellen  Blogpost  anpassen       è LOOK  &  FEEL  auf  allen  Pla<ormen     einheitlich   @minimenschlein   STEP  BY  STEP  –  ACCOUNT  
  5. 5. @minimenschlein   STEP  BY  STEP  –  LOOK&FEEL  
  6. 6. ✖ Wenn  euer  Blog  bunt  ist,  dann  seid  auch   auf  Instagram  bunt!     ✖ Lesernähe  funkYoniert  nur  über   AuthenYzität     ✖ Sich  treu  bleiben  für  natürliches  Wachstum                    ABER:     @minimenschlein   AUTHENTIZITÄT  
  7. 7. Bunt  &  aus  dem  Leben  bei  Instagram?   JA.  Aber:      IHR  WERDET  LANGSAMER  WACHSEN.   DAFÜR  NATÜRLICH  UND  NACHHALTIG.     „Was  bringen  schon  Tausende  Follower,  wenn  man  sie  nicht  als  Blogleser  gewinnen  kann?“     Wer  trotzdem  schneller  wachsen  möchte  –  die  Tipps:     @minimenschlein   WACHSTUM  
  8. 8. LIKE-­‐GARANTEN   1.  DAS  PERFEKTE  FOTO     -­‐  Beliebte  MoYve     wPersönliches     wBlumen     wEssen/Rezepte     wInterieur     2.  DAS  PERFEKTE  FOTO     -­‐  LOOK   wHell  ist  besser  als  dunkel  (70  %  vs.  30  %  Likes)     wWenn  dominante  Farben,  dann  nur  eine  stao  alle     wEntsäpgte  Bilder  erhalten  mehr  Likes     wFilter  überdenken,  auf  gute  Apps  setzen  (Aqerlight,  Color  Story)       @minimenschlein   STEP  BY  STEP  –  SCHNELLER  WACHSEN  I     Tool-­‐Tipp:  Iconosquare  
  9. 9. LIKE-­‐GARANTEN   3.  DER  IDEALE  TEXT     wOffen  und  nah     wTeasercharakter  /  Clitanger     wWitzig  und  unterhaltend     è  bringt  mehr  Kommentare         4.  DIE  HASHTAGS     wWas  sieht  man  auf  dem  Bild?     wWen  will  ich  erreichen?     wWofür  stehe  ich  mit  meinem  Account?     wTrendwörter  -­‐  Achtung!  Gleichgewicht  naYonale  vs.  internaYonale  Hashtags!     @minimenschlein   STEP  BY  STEP  –  SCHNELLER  WACHSEN  II   Tool-­‐Tipp:  Iconosquare  
  10. 10. LIKE-­‐GARANTEN   5.  DER  IDEALE  ZEITPUNKT   wZielgruppe  kennen  (ICONOSQUARE)   wDie  richYg  Uhrzeit  erkennen     wMontags-­‐Freitags  vor  9  Uhr,  17-­‐20h   wSamstagabend    +  Sonntag  13-­‐16h,  ab  20h       6.  DER  INDIVIDUELLE  LINK     wBlog-­‐Link  einbauen     wLanding  Page  zum  akt.  Blogpost     wShortlink  bei  Bitly  generieren:   Erfolg  wird  mess-­‐  und  sichtbar!       @minimenschlein   STEP  BY  STEP  –  SCHNELLER  WACHSEN  III   Tool-­‐Tipp:  Iconosquare  
  11. 11. GESEHEN  WERDEN:  COMMUNITY  BUILDING     wAnderen  Accounts  Folgen  und  KommenYeren     wAuf  Leserkommentare  antworten     wImmer  im  Dialog  bleiben         TOOLS     wBEITRÄGE  EINPLANEN:  LATERGRAMME,  PUBLISH   wZIELGRUPPE:  ICONOSQUARE     wFILTER:  COLOR  STORY,  AFTERLIGHT     wMONETARISIERUNG:  INFLUENCERDB.NET   @minimenschlein   STEP  BY  STEP  –  SCHNELLER  WACHSEN  IV  
  12. 12. GELD  VERDIENEN  MIT  INSTAGRAM  -­‐  influencerdb.net     @minimenschlein   MONETARISIERUNG  –  Beispiel      
  13. 13. @minimenschlein   FOLLOWER  KAUFEN:  DER  WEG  INS  AUS     Beispiel:  Account  einer  Shopbesitzerin  aus  Köln.  Knapp  50k  Follower.     Aber:  KEIN  AnsYeg  im  Score,  wenig  Likes,  Like/Follower  RaYo  unter  1-­‐2%.    
  14. 14. @minimenschlein   FOLLOWER  KAUFEN:  DER  WEG  INS  AUS     Follower  kaufen:  Fällt  auf.  Ist  unglaubwürdig.  Wirkt  lächerlich  und  peinlich.     Aber  das  WichYgste:  Es  bringt  keine  Reichweite.  Und  damit  keine  neuen  Leser  auf  den  Blog.    
  15. 15. ✖ Bleibt euch treu ✖ Nutzt schöne Filter ✖ Lebt die Community ✖ Nutzt messbare Tools & Teaser für eure Blogbeiträge ✖ Postet zu den richtigen Zeiten ✖ Nutzt die richtigen Hashtags ✖ Werdet dem Unterhaltungswert gerecht, für den ihr steht NUTZT INSTAGRAM SO, WIE ES ZU EUCH PASST. @minimenschlein   FAZIT  
  16. 16. DAS  WAR:     INSTAGRAM     ALS  MARKETINGTOOL     DANKE!   @minimenschlein   Leonie  Lutz    

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