BlogPaws 2010 West - SEO Myths Debunked - Mary Archer

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Mary Archer, of Strategic Ranking and Richmond Pet Lovers blog, spoke on search engine optimization and SEO myths at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, 2010.

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BlogPaws 2010 West - SEO Myths Debunked - Mary Archer

  1. 1. SEO Myths Debunked <ul><ul><li>Mary E. Archer </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Strategic-Ranking.com/blog </li></ul></ul><ul><ul><li> @RichmondSEO </li></ul></ul><ul><ul><li> linkedin/in/MaryArcher </li></ul></ul><ul><ul><li>RichmondPetLovers.com/blog </li></ul></ul><ul><ul><li>@RichmondPets </li></ul></ul><ul><ul><li>facebook.com/RichmondPetLovers </li></ul></ul>© 2010 Strategic Ranking
  2. 2. Shameless Plug © 2010 Strategic Ranking
  3. 3. Sadie Lu & Sally Mae © 2010 Strategic Ranking
  4. 4. Sadie Lu & Sally Mae © 2010 Strategic Ranking
  5. 5. #1: SEO Myth (True or False)? <ul><li>1. You need to submit your URL to Search Engines in order for them to index your site/blog. </li></ul>© 2010 Strategic Ranking
  6. 6. Tails Down! False © 2010 Strategic Ranking
  7. 7. Submitting your site to SE <ul><li>You do not need to submit your site/blog to the Search Engines. </li></ul><ul><li>It is best to let them find you via links to your site. </li></ul>© 2010 Strategic Ranking
  8. 8. #2: SEO Myth (True or False)? <ul><li>2. Meta tags are the most important factor in search engine rankings. </li></ul>© 2010 Strategic Ranking
  9. 9. Tails Down! False © 2010 Strategic Ranking
  10. 10. Meta Tags <ul><li>The keyword meta tag will not help your ranking. </li></ul><ul><li>Although SEs may not give much ranking weight to your meta description tags, they can use them to identify what your site is about as can your readers. </li></ul><ul><li>Craft keyword-rich, benefit-oriented page titles and descriptions to entice readers. </li></ul>© 2010 Strategic Ranking
  11. 11. #3: SEO Myth (True or False)? <ul><li>3. An XML Site map will increase your site/blog Search Engine rankings. </li></ul>© 2010 Strategic Ranking
  12. 12. Tails Down! False © 2010 Strategic Ranking
  13. 13. XML Site Map <ul><li>XML site maps can help SE index sites, but will not boost your rankings. </li></ul><ul><li>HTML site maps (with text links) can help readers and SE easily navigate throughout your site. </li></ul>© 2010 Strategic Ranking
  14. 14. #4: SEO Myth (True or False)? <ul><li>4. Updating the content on your site/blog frequently will increase your rankings. </li></ul>© 2010 Strategic Ranking
  15. 15. Tails Down! False © 2010 Strategic Ranking
  16. 16. Updating Content <ul><li>Fresh content in and of itself is not a factor in SE ranking, however, SE and readers will crawl/visit your site more frequently if you update your content on a regular basis. </li></ul>© 2010 Strategic Ranking
  17. 17. #5: SEO Myth (True or False)? <ul><li>5. Trading links with other sites will help your rankings. </li></ul>© 2010 Strategic Ranking
  18. 18. Tails Down! False © 2010 Strategic Ranking
  19. 19. Trading Links <ul><li>Reciprocal links will not boost your SE rankings. Watch out for schemes and directories that promote link exchanges. </li></ul><ul><li>Focus on getting links from relevant quality sites and directories. </li></ul>© 2010 Strategic Ranking
  20. 20. Quick Blog Tips <ul><li>Use relevant keywords in your posts (don’t over do it) </li></ul><ul><li>Craft keyword-rich, benefit-oriented page titles and descriptions to entice readers </li></ul><ul><li>Organize blog by keyword-rich categories and tags </li></ul><ul><li>Optimize the post URL “slug” </li></ul><ul><li>Optimize post images </li></ul><ul><li>(Inter)link to old posts </li></ul><ul><li>Get links to your blog from relevant authoritative sources </li></ul>© 2010 Strategic Ranking
  21. 21. Analytics & Tweaking <ul><ul><li>“ You can’t improve what you don’t measure” </li></ul></ul><ul><ul><li>Install Google Analytics on your blog http://www.google.com/analytics/ </li></ul></ul><ul><ul><li>Monitor referring sites, visitors, page views, keywords used, etc. </li></ul></ul><ul><ul><li>Look for opportunities for improvement, tweak, monitor and measure </li></ul></ul>© 2010 Strategic Ranking
  22. 22. Thank You! © 2010 Strategic Ranking

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