BlogPaws 2010 - Sponsors & Advertising: Christina Kwan


Published on

Published in: Lifestyle
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Mention full disclosure
  • BlogPaws 2010 - Sponsors & Advertising: Christina Kwan

    1. 1. 04/17/10 How to Monetize Your Blog an introduction for
    2. 2. DogTime Media Overview 04/17/10 <ul><ul><li>Who is DogTime Media? </li></ul></ul><ul><ul><li>DogTime Media is an online community of animal lovers for animal lovers that exists to provide resources and tools to make pets and their owners happy </li></ul></ul><ul><ul><ul><li>The DogTime Media Community: 500+ sites // 460+ blogs // 3,000 rescues </li></ul></ul></ul><ul><li>At DogTime, our mission is to keep dogs out of shelters and in good homes. We created a Facebook application to leverage social media to support our animal welfare cause and mission </li></ul>500+ Pet Sites 460+ Pet Blogs 3,000 Rescues The Community Facebook
    3. 3. DogTime Media: #1 Property in the Pet Space 04/17/10 Source: comScore, 12/09 Clients turn to comScore for objective, accurate and reliable insights into consumers' online behavior and for details into their demographic characteristics, attitudes, lifestyles and offline activities. What is comScore? Why do we care about comScore numbers?
    4. 4. Blog Network Overview 04/17/10 <ul><ul><li>What is the Blog Network? </li></ul></ul><ul><ul><li>The DogTime Blog Network is a community of bloggers united by a common passion for pets. We invite active bloggers to join the Blog Network based on the following criteria: </li></ul></ul><ul><ul><ul><li>Relevant pet and pet-related content </li></ul></ul></ul><ul><ul><ul><li>Acceptable quality content </li></ul></ul></ul><ul><ul><ul><li>The full blog RSS feed </li></ul></ul></ul>
    5. 5. Why Join the DogTime Blog Network? >> Increase Exposure 04/17/10 <ul><ul><li>Increase exposure for your blog : increase page views, visit duration, and drive new visitors to your blog </li></ul></ul><ul><ul><ul><li>DogTime Email Newsletter placement </li></ul></ul></ul><ul><ul><ul><li> homepage links, related content article links </li></ul></ul></ul><ul><ul><ul><li>Featured DogTime Blog placement </li></ul></ul></ul><ul><ul><ul><li>Facebook, and Twitter placements </li></ul></ul></ul>
    6. 6. Why Join the DogTime Blog Network? >> Access Tools 04/17/10 <ul><ul><li>Access relevant tools : content distribution solutions, improve SEO and page rank, supplemental dynamic content </li></ul></ul><ul><ul><ul><li>DogTime Media Center - content distribution tool (incorporates video, photo content) </li></ul></ul></ul><ul><ul><ul><li>SEO – increase link popularity and help your site rank higher in search </li></ul></ul></ul>UPDATE
    7. 7. Why Join the DogTime Blog Network? >> Revenue 04/17/10 <ul><ul><li>Advance revenue opportunities : gain access to revenue opportunities from premium banner ads to custom promotions with partners and advertisers </li></ul></ul><ul><ul><ul><li>Blog promotions – product sampling and review, viral seeding of video content or promotions, etc </li></ul></ul></ul><ul><ul><ul><li>Display ad banner placement – In accordance with the IAB (International Advertising Bureau) guidelines </li></ul></ul></ul>
    8. 8. Our Live Case Study: Introduction to 04/17/10 <ul><ul><li>About DogTipper : Paris Permenter is the co-publisher of Along with her husband, John Bigley, Paris has been publishing websites since 2000. Paris and John are also the authors of 26 guidebooks and cookbooks and live with two dogs and four cats in Texas </li></ul></ul><ul><ul><ul><li>Joined DogTime Blog Network: in December 2008 after launching DogTipper in August 2008 </li></ul></ul></ul><ul><ul><ul><li>Participation: </li></ul></ul></ul><ul><ul><ul><ul><li>Our feeds are used in the DogTime Blog Network and the content displayed on's blog network </li></ul></ul></ul></ul><ul><ul><ul><ul><li>DogTime also serves our display advertising </li></ul></ul></ul></ul>
    9. 9. Our Live Case Study: After Joining the DogTime Blog Network 04/17/10 <ul><ul><li>Improvements: Since joining the DogTime Blog Network, DogTipper experienced the following changes: </li></ul></ul><ul><ul><ul><li>Increased traffic--has grown at a faster rate than any of our previous sites </li></ul></ul></ul><ul><ul><ul><li>Improved Google Page rank; within a year of joining the network we had moved to PR4 </li></ul></ul></ul><ul><ul><ul><li>Increased interaction with the pet community as well as public relations representatives for the pet industry </li></ul></ul></ul>Traffic
    10. 10. Our Live Case Study: After Joining the DogTime Blog Network 04/17/10 <ul><ul><li>Other Benefits : </li></ul></ul><ul><ul><ul><li>Provided relevant high-quality ads from top pet industry advertisers that have contributed to, rather than detracted from, the site design </li></ul></ul></ul><ul><ul><ul><li>We've been able to concentrate on what we do best--building content and promoting our site </li></ul></ul></ul><ul><ul><ul><li>We've participated in DogTime's Blog Champions program and had the opportunity to review several new products through the program, offering our readers our own opinions on the products </li></ul></ul></ul>
    11. 11. Some of Our Premium Advertisers
    12. 12. 04/17/10 DogTime Media Contact Information Twitter: Network Contact: Christina Kwan [email_address] Marketing Contact: Nicole Daute [email_address] Thank you!