BlogPaws 2010 - Product Reviews: Jennifer Lilly

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BlogPaws 2010 - Product Reviews: Jennifer Lilly

  1. 1. Jennifer Lilly Mr. Tuck’s Neighborhood http://tucksneighborhood.blogspot.com Product Reviews: What Would Tuck Do? April 10, 2010
  2. 2. <ul><li>Why Product Reviews? </li></ul><ul><li>Drive traffic to your site </li></ul><ul><li>Larger, more relevant voice within the industry </li></ul><ul><li>Try new products </li></ul>
  3. 3. <ul><li>How Do I Get Started? </li></ul><ul><li>Contact a company directly </li></ul><ul><li>Respond to emails a company sends you </li></ul><ul><li>“ PR friendly” badge </li></ul><ul><li>Talk about products </li></ul><ul><li>Call attention to a problem you may be having </li></ul><ul><li>Comment, comment, comment </li></ul>
  4. 4. <ul><li>I’ve got the product…now what? </li></ul><ul><li>Do tell readers what you like and why </li></ul><ul><li>Do say what would make the product better </li></ul><ul><li>Do remember to say that the product was given to you for review by the company </li></ul><ul><li>Do be aware that mostly negative reviews make companies less likely to work with you </li></ul><ul><li>Do be open to trying new things </li></ul>
  5. 5. <ul><li>I’ve got the product…now what? </li></ul><ul><li>Do take lots of pictures </li></ul><ul><li>Do send the company a link to your post </li></ul><ul><li>Do ask for product to give away to readers </li></ul><ul><li>Don’t ask for a lifetime supply </li></ul><ul><li>Don’t completely “bash” the product without having valid reasons; talk with the company about issues </li></ul>
  6. 6. <ul><li>What If… </li></ul><ul><li>I get an email and don’t want to try a product? </li></ul><ul><li>I don’t like the product I am reviewing? </li></ul><ul><li>A company asks me to remove my post? </li></ul>
  7. 7. Last, but not least… <ul><li>Have fun! </li></ul>

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