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Nobody looks much, but when we are going to shopping, not in mind that we
are traversing a playful and interactive installation. Most people only see the
shopping as an area of shopping. We do not perceive that there is a game of
attraction and seduction whose goal is the leisure and entertainment that such a
rise in offers. If you look a little more, then that the store layout change all the
time to taste, mainly from seasonal dates, all to create a playful environment of
communication with customers.