The Visual Web: Get Started in Video: Easy Tools and Strategies

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The Visual Web: Get Started in Video: Easy Tools and Strategies

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The Visual Web: Get Started in Video: Easy Tools and Strategies

  1. 1. THE VISUAL WEB Get Started in Video: Easy Tools and Strategies
  2. 2. Why Video • Traffic (High Reach) + • Relationships (Engaged Audience) = • Compensation (Paid Opportunities)
  3. 3. Session Overview • Transitioning From Blogging to Vlogging • Tips for Creating Successful Videos • Ways to Work Your Magic on YouTube • Google+ Hangouts on Air and Media Opportunities
  4. 4. Francheska Medina • MommyNaniBooboo.com • @HeyFranHey • youtube.com/user/heyfranh ey
  5. 5. Jenni Chiu • MommyNaniBooboo.com • @MommyNaniBooboo • youtube.com/user/JenniChi uTube
  6. 6. Laurie Luck • smartdoguniversity.com • @SmartDogU • youtube.com/user/sma rtdoguniversity
  7. 7. Jyl Johnson Pattee • MomItForward.com • @MomItForward • youtube.com/user/MomItFo rward
  8. 8. Session Overview • Jenni: Transitioning From Blogging to Vlogging • Laurie: Tips for Creating Successful Videos • Fran: Ways to Work Your Magic on YouTube • Jyl: Google+ Hangouts on Air and Media Opportunities
  9. 9. Get Started in Video: Transitioning From Blogging to Vlogging Jenni Chiu // MommyNaniBooboo.com // @MommyNaniBooboo THE VISUAL WEB
  10. 10. Blogger to Vlogger Tools You Already Have • Webcam or smartphone • Windows • Your voice/personality • Your blog posts • Free editing software (iMovie/Movie Maker)
  11. 11. Basic Tips for Engaging “Vlogs” • If you don’t absolutely need your background, fill the screen with mostly you. • When editing, keep transitions between .3 and .5 seconds. Jump cuts also work! • Keep camera slightly above eye level. • Attention spans are short - 3 minutes is the sweet spot!
  12. 12. Smile!
  13. 13. Get Started in Video: Tips for Creating Successful Videos Laurie Luck // Smart Dog University // @smartdogu THE VISUAL WEB
  14. 14. The Great Equalizer • Play with the big brands. • Stand out from the crowd. • Rank higher in searches. • Your personality counts– show it!
  15. 15. What Makes a Good Video? • Length (3 – 7 minutes) • Lighting + Sound • Funny (or not) • Compelling • QUALITY INFORMATION
  16. 16. No Fancy Equipment • Smartphone • Computer video editor …OR… • App for your smartphone or tablet • Super easy, worth the time and $ • Digital camera set to Video mode
  17. 17. Get Started in Video: Ways to Work Your Magic on YouTube Francheska Medina // Hey Fran Hey// @heyfranhey THE VISUAL WEB
  18. 18. Get Started in Video: Google+ Hangouts on Air and Media Opportunities Jyl Johnson Pattee // Mom It Forward // @momitforward THE VISUAL WEB
  19. 19. Google+ Hangouts on Air • Choose your format: formal or informal. • Plan your G+ HOA event and market it to your community. • Moderate/host the hangout. • Share your skills with brands for sponsored opportunities.
  20. 20. Media Opportunities • Start local by pitching stations in your area. • Promote your videos on a press page on your website. • Include media experience, however small, in your media kit. • Share your abilities with your brand contacts!

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