Pitching the Periodicals (The Syndication Query) at BlogHer '13

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Pitching the Periodicals (The Syndication Query) at BlogHer '13

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Pitching the Periodicals (The Syndication Query) at BlogHer '13

  1. 1. Pitch Your Work for Publication: Pitching the Periodicals (The Syndication Query)
  2. 2. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Pitch Your Work for Publication Pitching the Periodicals (The Syndication Query) TRACY BECKERMAN, Lost in Suburbia, @TracyinSuburbia ROSALIND CUMMINGS-YEATES, Farsighted Fly Girl, @farsightedgirl INSTRUCTORS
  3. 3. #BH13Syndication INTERNET SSID: BlogHer | No Password Required ROUND ONE: PITCHING NEWSPAPER SYNDICATION Why Newspapers? • You want to make money from your writing, not from taking advertising on your space or writing sponsored posts • You have a unique niche that would play well to a newspaper audience. • You’re a really good writer!
  4. 4. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Key Elements for Self-Syndication The number one element you need to seek out syndication is A DISTINCTIVE BRAND. 1. find your niche 2. brand yourself 3. purposefully seek out those content providers that speak to your audience.
  5. 5. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Knowing what you write about, who will read you, and what newspapers those people read, are the three keys to getting syndicated.
  6. 6. #BH13Syndication INTERNET SSID: BlogHer | No Password Required 1. WHAT IS YOUR NICHE? When you can clearly define the nature of your column or blog, it is easier to find outlets that will want your work.
  7. 7. #BH13Syndication INTERNET SSID: BlogHer | No Password Required 2. BRAND YOURSELF If you want to stand out from the crowd, you need a distinctive brand that you OWN and one that immediately conveys to your readers what you write.
  8. 8. #BH13Syndication INTERNET SSID: BlogHer | No Password Required 3. CIRCLE YOUR BRAND Everything about you should point back to your brand. “Circling your brand” makes it easy for people to find you, and the easier it is to find you, the more likely it is for you to get hired.
  9. 9. #BH13Syndication INTERNET SSID: BlogHer | No Password Required 4. FIND OUT WHO READS YOU and WHAT NEWSPAPERS THEY READ • Research your audience. Know who they are and where they live. • Make sure you are pursuing the right vehicle to reach your audience. • Look at the demographics for different newspapers and only query those that fit the profile of your intended audience
  10. 10. #BH13Syndication INTERNET SSID: BlogHer | No Password Required THE ONLY WAY TO BE SYNDICATED IS TO KEEP YOUR RIGHTS • You cannot syndicate your material if another newspaper owns your columns. • You must have it in writing because if it is not and they post it on their website or in the paper with their copyright, you have lost it forever. • This is also important if you want to put together a book of your columns later, or do anything else with your work.
  11. 11. #BH13Syndication INTERNET SSID: BlogHer | No Password Required CONTRACTS • How much you get paid, how often, and the termination clause • Column length (how many words) and column frequency (weekly, monthly, etc.) • Request for tear sheets. • A Tag
  12. 12. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Pick a State, Any State... • Google any online Press Association • Go to “Members” • Pick one and look for contacts FINDING THE NEWSPAPERS
  13. 13. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Before you query newspaper groups, or anyone for that matter, you need to make sure your WEBSITE (which is your online resume) has some important information:
  14. 14. #BH13Syndication INTERNET SSID: BlogHer | No Password Required 1. A page of info about your credentials 2. Sample columns or published essays 3. Blurbs. They’re not just for book jackets! 4. Marketing information. 5. Contact information 6. Links to your newspaper column, facebook page and twitter account. YOUR WEBSITE
  15. 15. #BH13Syndication INTERNET SSID: BlogHer | No Password Required THE QUERY Include the topic of your column, where it runs, and any impressive credentials you have that would matter to them. if you are reaching out to local newspapers, you have to deal with the fact that you are not local to them. • You must explain why people everywhere can relate to what you write, no matter where they live. • Don’t hide this issue, tackle it straight on, because it is something they are concerned about.
  16. 16. #BH13Syndication INTERNET SSID: BlogHer | No Password Required FOLLOW UP • If you haven’t heard back in a couple of weeks, send another email that says you are just checking in and want to see if they have had a chance to visit your website. • If they write back and say they only use local writers, explain how your columns are relevant to them. • If money is the reason, offer a six week free trial period.
  17. 17. #BH13Syndication INTERNET SSID: BlogHer | No Password Required FEES Usually determined by circulation: Circulation 5,000 - 15,000: $5 > 15,000- 50,000: $10 > 50,000- 100,000: $15 > 100,000-200,000: $20 > 200,000 and up: $25
  18. 18. #BH13Syndication INTERNET SSID: BlogHer | No Password Required SPENDING MONEY TO MAKE MONEY • TRADEMARK YOUR COLUMN NAME (http://www.uspto.gov/trademarks/basics/index.jsp) • KNOW WHEN TO HIRE A LAWYER • CREATE SOME BRANDED MERCHANDISE • SEND SOME SWAG TO YOUR EDITORS
  19. 19. #BH13Syndication INTERNET SSID: BlogHer | No Password Required FINAL THOUGHTS CONTENT CONTENT CONTENT!
  20. 20. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Twitter: @TracyinSuburbia Email: Tracy@LostinSuburbia.com Facebook: LostinSuburbiaFanPage FOR MORE INFORMATION
  21. 21. #BH13Syndication INTERNET SSID: BlogHer | No Password Required ROUND TWO: PITCHING MAGAZINES AND INDIVIDUAL NEWSPAPERS Crafting A Pitch Capturing Attention Connecting With Editors
  22. 22. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Creating Pitches With Punch
  23. 23. #BH13Syndication INTERNET SSID: BlogHer | No Password Required What Makes You Special? Perspective Experiences Personality
  24. 24. #BH13Syndication INTERNET SSID: BlogHer | No Password Required THE WRITE SENSE Short Sentences Active Verbs Specific Details
  25. 25. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Fresh Ideas & Treatments
  26. 26. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Examine Your Life For Material Pay Attention To People Mine Your Blog For Controversy Notice Trends and News
  27. 27. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Making Contact RESEARCH: Editorial Needs Target Audience Recent Publications
  28. 28. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Sending Your Pitch Be Confident Be Persistent Believe in Your Ideas!
  29. 29. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Pitch Letter Tip Sheet (Download) Create fresh ideas from your perspective and experience. Write a letter with concise sentences and clear details. Research your publication and target their audience and interests.
  30. 30. #BH13Syndication INTERNET SSID: BlogHer | No Password Required FOR MORE INFO,QUESTIONS OR GIRLTALK: TWEET ME: @FARSIGHTEDGIRL FACEBOOK ME: Rosalind Cummings- Yeates PINTEREST:FARSIGHTED GIRL
  31. 31. #BH13Syndication INTERNET SSID: BlogHer | No Password Required Pitch Your Work for Publication Pitching the Periodicals (The Syndication Query) TRACY BECKERMAN, Lost in Suburbia, @TracyinSuburbia ROSALIND CUMMINGS-YEATES, Farsighted Fly Girl, @farsightedgirl INSTRUCTORS
  32. 32. “BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year.” – @debontherocks

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